SaaStr

JANUARY 5, 2023

They can also help secure the data, reporting, process, and discipline a business need to evaluate progress so it can develop the accountability necessary to drive operational excellence. These metrics will vary by company, but can include elements such as the following: Sales Funnel. Marketing Lead Gen. Pipeline Coverage.

Sales Hiring 44

Sales Hiring Acquisition Forecasting Outsourced Development 44

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 109

Scale Sales Hiring Underperforming Technical Team Social Media 109

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. A Well-rounded Team. For that reason, the analytics agency that you work with will need to have a diverse set of team members who are both analytical but also creative. Syncing With Your Team. A Solid Client List.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

ProfitWell

NOVEMBER 12, 2019

Building a strong pricing strategy starts with hiring a professional team to conduct a pricing audit. You can rely on value-based pricing to deliver products and services to different market segments. In these three steps, you’ll align pricing with your goals, review current strategies, and identify potential weaknesses.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

User Pilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 100

Practical Advice on SaaS marketing

OCTOBER 8, 2013

But that would be a bad idea. Or it can claim that its solution is developed for a particular kind of customer, as in "this product is built for companies with teams of 5-40 customer support reps." If you think about it carefully, you may find other ways to identify your particular market segment. You'll be buried.

Marketing 100

Marketing SaaS Underperforming Technical Team Acquisition 100

Kellblog

DECEMBER 27, 2021

My point was that this is normal and healthy: you can long Miami and Austin without shorting Palo Alto which, by the way, would have been a bad idea in 2020. Is web3 going to change everything because, as Chris Dixon argues, the best entrepreneurs and developers have learned not to build atop centralized platforms? Web3 hype peaks.

Blockchain 143

Blockchain Technical Review Venture Capital Sales Hiring 143

Intercom, Inc.

OCTOBER 15, 2020

In this episode, Bob and I chat about his new book Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress. What is it about sales that makes academia hesitant to teach it? Bob wondered where all the sales professors were and discovered that perhaps as a profession it required more art than science.

Sales Hiring 265

Sales Hiring Sales VP of Engineering Underperforming Technical Team 265

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” But Dopple’s team took the opposite approach.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

SaaStr

DECEMBER 5, 2019

Actually what I found was a little disarming, a little unfortunate, because there was a lot of, I think, bad experiences in the past with corporate venture capital and with earlier stage companies or with other VCs working with CVCs as they were once called. They might be sales operations challenges. ” And not just open ended.

Development Team Review 131

Development Team Review Scale Technical Review Software Review 131

Point Nine Land

DECEMBER 12, 2018

While this is generally true for most companies, it’s particularly true for SaaS businesses, which invest heavily in product development, sales, and marketing upfront and get payments from customers over a delayed period of time, usually several years. The second issue is the timing of some of the major expenses.

Sales Recruiting 61

Sales Recruiting SaaS Payments Sales Hiring Scale 61

OpenView Labs

JANUARY 29, 2020

HubSpot now offers freemium versions of their CRM, Marketing and Sales products. CEO Brian Halligan describes their revamped go-to-market motion as “ a flywheel where the customers are the main driver that pulls new prospects in ” and boasts that half of HubSpot’s new customers use the free product before they buy.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SaaStr

MARCH 8, 2019

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. We’re going to hire tele-sales reps who are going to cold call.

Scale 51

Scale Sales Hiring Underperforming Technical Team Social Media 51

SaaStr

OCTOBER 31, 2019

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. I would argue that retention is probably the most important of these categories, so the first thing to note is that retention is really going to differ, depending on your market segment.

Cloud 101

Cloud Scale AWS Machine Learning 101

SaaStr

JUNE 3, 2020

How does this hire correlate to your hiring in sales enablement? How does Mike make sales data really actionable within the company? What is the right way to structure their sales pipeline? What can be done to incentivize sales to be accurate in their sales data? * What are the different CRO profiles Mike has seen?

Sales Hiring 184

Sales Hiring Scale Technical Advisors Systems Review 184

Sales Hacker

SEPTEMBER 8, 2021

It’s highly automated to our sales team, so follow up actions with appropriate content rarely fall through the cracks—and each stage is coupled with detailed reporting. Looking to better connect your marketing and sales funnel? What’s the difference between a sales qualified lead and a sales accepted lead?

Scale 84

Scale Underperforming Technical Team Sales Funnel Engagement 84

Outseta

JANUARY 20, 2020

I was managing a team of 15 and the company had grown to about 140 employees. In light of the sale of Buildium last month I figured now is as good of a time as any to reflect on the most important ones. This required no additional addressable market and also helped to drive down Buildium’s churn rate. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

SEPTEMBER 28, 2023

Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases. Why you should run marketing experiments?

Marketing 95

Marketing Underperforming Technical Team Onboarding Metrics 95

Intercom, Inc.

JULY 9, 2020

And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

Sales Hacker

DECEMBER 8, 2017

The race to the 2017 finish line is in full throttle – While last minute closed deals are still trickling in, B2B organizations are researching how to shape next year’s sales strategy to align with the top sales trends that are expected to emerge in 2018. Top 2018 Sales Trends & Predictions – Strategic Headlines.

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

OpenView Labs

DECEMBER 1, 2021

In a conversation on The BUILD Podcast with Blake Bartlett , Hubert talked about how it’s bad for business to create a situation in which only the founder is allowed to be brilliant. Rather than creating a bottleneck, it’s much smarter to inspire each member of a team to find their own brilliance. Five or six UX interviews won’t do it.

Scale 76

Scale Underperforming Technical Team B2C Engineering 76

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? I look at my experience through those companies, and I learned a lot about enterprise software sales, about buying patterns, about functions like product management and product marketing, and how they fit into a well functioning and operating company.

SaaS Payments 277

SaaS Payments Scale Payment Services Payment Solutions 277

OpenView Labs

MAY 13, 2021

What is customer segmentation and why does it matter? Also known as market segmentation, customer segmentation is the division of potential customers in a given market into discrete groups. If best current customer segmentation is done right, however, the business benefits are numerous.

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

OPEXEngine

MARCH 9, 2021

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52

Sales Hacker

APRIL 22, 2019

This week on the Sales Hacker podcast, we speak with Nick Worswick, Global Head of Growth for WeWork. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Showpad is the leading sales enablement platform for the modern seller. They are the leading sales engagement platform. We’re on iTunes.

Development Team Review 54

Development Team Review Scale Software Review Sales Hiring 54

OpenView Labs

MAY 5, 2021

Many companies are strategic consumers of open-source software as a means to reduce the burden on their software engineering team to build everything from the ground up. Related podcast episode: How MongoDB Scaled Their Open-Source Product with a Bottom-Up and Top-Down Sales Motion.

Business 52

Business SMB Scale DevOps as a Service 52

Sales Hacker

MAY 22, 2019

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. How prospects prefer to engage in the sales process.

Scale 66

Scale Sales Underperforming Technical Team Interviewing 66

Outseta

MAY 8, 2020

What I’m hoping this post provides is an objective look at the world of technology start-ups—the good, the bad, and the ugly. I wasn’t expecting this, but this observation snuck up on me as my own skills as a marketer matured and as I worked alongside colleagues that were designing and building software.

Part-Time VPE 102

Part-Time VPE Fractional VPE Sales Hiring Underperforming Technical Team 102

Sales Hacker

JULY 30, 2018

In this guide, I’ll share with you a proven B2B marketing strategy framework that will help you identify the most prolific market segments, your ideal customer profile, and the right marketing channels to generate leads. What Is A B2B Marketing Strategy? B2b Marketing Strategy Framework.

B2B 71

B2B Scale Strategy Marketing 71

Upscope

JANUARY 23, 2021

The next point is interesting because at Upscope we've been specifically told, during sales calls, that they're taking up our system so they don't become reliant on some all-in-one solution. I'd expect development tools to rise up this list over time as it's a huge growing market and the competitors are flooding in.

Software Review 52

Software Review Onboarding Software Systems Review 52

ProfitWell

DECEMBER 4, 2019

An existing SaaS customer spends more, on average, than a new customer, and are more than seven times more likely to churn (leave your business) to go to a competitor because of poor customer service than they are for a better product. Chorus is a leading conversation intelligence platform for sales teams. Consistent updates.

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

SaaStr

MAY 2, 2019

Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. It’s how do you transition the team, how do you not loose each and every friendship that you’ve ever had?

Scale 154

Scale Business Sales Hiring CTO Hire 154

ProfitWell

DECEMBER 3, 2019

Going into the pursuit of funding without a plan can lead you nowhere—or, even worse, leave you saddled with a funding plan that’s bad for you and your business. Costly product iterations may be completed without the market understanding required to justify them. What about a venture capitalist who might be sympathetic to your mission?

Venture Capital 56

Venture Capital Scale SaaS Benchmarks 56

OpenView Labs

SEPTEMBER 19, 2019

First, it used to be predominantly sales-driven. Sales teams were primarily responsible for driving revenue through outbound calls. As such, adopting a one-size-fits-all acquisition strategy was not as effective as segmenting the audience based on their buying intent. It creates company-wide alignment across teams?—?from

Strategy 40

Strategy Technical Review Underperforming Technical Team Acquisition 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56 . Excellent, great.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

He’s seen acquisition of JouleX, when it was bought by Cisco in 2013 for 107 million and he was a member of the founding management team and Vice President of Marketing for Internet Security Systems, where he grew the company from 5 million to over 400 million. Tim McCormick: 00:06:56. Excellent, great. Thank you, Brian.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40