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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Goal alignment begins with getting the board, the CEO, the head of sales, and the head of marketing in the same room. Perera is not alone in his championing of sales and marketing alignment. Deliver one narrative.

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A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively?

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ChatGPT for Product Managers: 13 Best Prompts

User Pilot

Use ChatGPT to learn as much as possible about your rivals and your target market. Perform a SWOT analysis, identify the strengths and weaknesses of your top competing products, etc. Task ChatGPT with identifying and formulating the best pricing strategy for your industry. ChatGPT performs market research.

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13 Customer Discovery Questions to Ask for Valuable Insights

User Pilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

User Pilot

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. Goal setting framework.