What is a MAP Policy and Why It’s Important for Brands (+ FAQs)
TrackStreet
FEBRUARY 16, 2024
To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as many customers as they can while outperforming competitors. One of these policies is the MAP Pricing Policy. What is a MAP Pricing Policy? One often-used tactic is to set retail prices as low as possible.
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