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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as many customers as they can while outperforming competitors. One of these policies is the MAP Pricing Policy. What is a MAP Pricing Policy? One often-used tactic is to set retail prices as low as possible.

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One Big Reason Brands Should Care About MAP Pricing

TrackStreet

There are many reasons we at TrackStreet believe manufacturers and brands should have a MAP pricing policy. For example, MAP pricing protects your all-important brick-and-mortar retailers from being repeatedly undersold by their pure-eCommerce competitors. Let’s look at the evidence. This can present a long-term threat to your brand.

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A Few Harsh Realities for Brands Selling through Online Resale Channels

TrackStreet

Manufacturers and brand owners today have access to tools and technologies that can help them protect their brands in the marketplace more effectively than they’ve ever been able to before. So, you need to think of the policy itself as only a first step in a much more comprehensive price-monitoring and enforcement strategy.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

While this may be a good thing for consumers, it is detrimental to most of the brands involved, especially for those who lack the budget or uncompromising strategies to adapt to these dynamic market changes. Pricing erosion refers to the steady and ongoing drop in the prices of products or services within a particular market or industry.

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How Faxes Can Help You Target Hidden Audiences?

How To Buy Saas

Marketing landscapes are perpetually shifting. Now, in the digital era, the marketing toolkit is brimming with advanced tools and resources designed to optimize promotional strategies. However, it’s time to revisit a once-renowned tactic: fax marketing. Where is Fax Marketing Most Appropriate?

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Become a Revenue Architect (and Level Up) With a Revenue Engine Framework

Sales Hacker

And it’s not just for CROs; if you’re a marketer, SDR, sales rep, manager, VP, or CRO, this one’s for you. Marketing and Sales Development groups tackle engagement, Sales covers execution, and Customer Success and Account Management handle continuity. All while delighting customers along the way. Simple right?

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Is Your Sales Organization Ready for a Recession?

OPEXEngine

Editor’s note: According to a new Bain brief, there are 3 time-tested principles to navigating changing market conditions, or a recession and using data and analytics to thrive. The three principles to follow are: Aligning resources with market opportunity. Ensure sales leaders are sweating the details of daily execution.

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