article thumbnail

Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

article thumbnail

Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Scale 191
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

When hiring, do the reference checks yourself. Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Not having exemplary sales leadership: The sales lead should not just manage the dashboard efficiently.

Scale 212
article thumbnail

Six Reasons You Should NOT Create a Category

SaaStr

Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys. It’s hard enough to position your own company and product, let alone create a cognitive reference for an entire industry.

Scale 108
article thumbnail

ChurnZero’s 10 Customer Success Leaders to Watch in 2022

ChurnZero

Our recent Customer Success Leadership Study showed that 61% of respondents reported a Vice President and above as being the highest leader in their Customer Success organization in 2021 – an increase of 7% from the previous year. She understands customer service and puts customers first every single day. Cloudera and Hortonworks, Inc.

article thumbnail

Bridging Buyer-Seller Gaps like It’s 2020

SaaStr

In today’s fast-paced B2B marketplace of instant communication and process automation , businesses cannot afford to rely on the classic definition of a deal. That’s our last bridge reference. Executive Leadership – 43%. Client services – 22%. Treat deals as dynamic. We promise. Finance – 38%.

article thumbnail

Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.