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10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Only go-getters survive in the SaaS marketplace. Conduct special presentations and training sessions for your sales team. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Mistake 4: The lack of enablement . Mistake 5: Assuming your sales rep is Ironman.

Scale 225
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Brand equity.

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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

A great customer success team will help you to better understand your customer’s needs, identify what “success” means to them, and in turn, help your customers realize the value of your services, creating a more successful outcome for both their team and yours. Since then, you’ve spent over 12 years in post-sales leadership.

Scale 177
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10 Effective LinkedIn Advertising Ideas

Neil Patel

In addition to grabbing attention, offerings allow you to demonstrate marketplace value, solidifying your identity as an expert in your field. Feature Company Leadership, Like Goldman Sachs. Using an image representing the newly-blurred lines between work and home, Asana presents a relatable, effective ad.

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Run Less Software

Intercom, Inc.

The Apple and Google Play app stores give developers an instant marketplace, a gateway to billions of customers. This is a philosophy worthy of its own presentation. Since 2006 the era of “Everything as a service” has advanced quickly. Infrastructure as a service is now standard, as are Platform and Software as a service.

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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Many start by following self-service distribution models as a route to market, which have served as the de facto standard for helping cloud businesses grow. With customers coming to their (virtual) doorstep, these cloud companies are free to scale at their own pace, expanding sales and their reach in the marketplace.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. As the General Manager for HubSpot’s Service Hub , Michael knows a thing or two about keeping customers close. Kaitlin: You’re the General Manager HubSpot’s Service Hub.

Scale 188