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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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How to Find Product-Market-Sales Fit

Andreessen Horowitz

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What are the key milestones that go into both, and in different phases of company building — especially pre to post product-market fit?

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The 9 Worst Sales Mistakes Founders Should Avoid

Point Nine Land

P9 Panel on Hiring Sales Leaders — Founders Summit 2023 “You are going to fire your first sales manager!” — A lesson too many founders learn the hard way. The Founder isn’t willing to be the first salesperson Many of the best founders we work with don’t have a sales background and are either product or engineering focused.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below. I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. Going into the interviews, I knew what I wanted out of a job– that part was simple.

Scale 275
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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

What should you look for in an Enterprise rep vs. a Mid-Market rep? How should you handle presenting challenges to your C-suite team when you’ve just joined the company? Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople.

Scale 249
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13 Customer Discovery Questions to Ask for Valuable Insights

User Pilot

TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs. To collect the necessary data, you can conduct customer discovery interviews or trigger in-app surveys.