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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Four years ago, after launching and failing my first startup I realized I had a lot to learn. I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption.

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The AI messaging pivot happening across SaaS

Sales Hacker

The optics were that if AI wasnt integral to your roadmap and marketing, you were losing relevance. Many venture capital firms shifted their investments almost entirely into AI startups. Bad: We use AI to streamline sales workflows. Startup to watch Jeeva – just launched: your superhuman AI agent for top of funnel.

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Clearbit’s Matt Sornson on driving growth with data and content

Intercom, Inc.

As the Head of Growth Marketing at Clearbit , and previously a co-founder and CEO of more than a few startups (including WorkMob, ApiXchange, and GoFlow), Matt Sornson knows these pitfalls intimately and how to avoid them. Here are five quick takeaways: At Clearbit, all marketing falls under growth marketing.

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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

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Totango + Catalyst customer success experts reveal top takeaways from TSIA INTERACT 2024

Totango

From the urgent need for organizations to operate like startups to the surprising disparity in AI adoption between CS and support teams, these experts didn’t hold back. 1: For CS to jump ahead with AI, teams will need to operate like a startup Startups are known for their agility, adaptability, and willingness to experiment.

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Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. The second question is more about, given that we’re basically users would be self qualifying into team management offering like a project management, et cetera.

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