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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

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Top Software Review Sites (and how to turn customer reviews into cash)

Incredo

How many software review sites are you present at? Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. And you know why people are subscribing to your software. When something goes wrong, it’s time to voice what happens.

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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

I considered the four companies and chose Gorgias based on my experience with their team during the interview process. I had also worked in customer service and e-commerce in the past and knew this market was prime for disruption. Together, we developed sales pitches, built out a robust sales process in just a couple of weeks.

Scale 278
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Episode 50: Why Are Lead Gen Companies Bad at Lead Gen

Sales Hacker

Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker. Because we are specifically looking for data, analytics and software companies similar to you, we only have 5 spots available in your industry.

Scale 94
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Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Meanwhile, Sean has used that same approach to growth at LogMeIn, Eventbrite, Lookout and Qualaroo. Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services.

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Scaling Faster, An AMA with SaaStr Founder & CEO Jason Lemkin (Pod 577)

SaaStr

Because besides getting the software interest in the software company, you also need to basically acquire tablets for each room. Yuri: So that’s the other burden in terms of getting the software up and running. We’ve been in the consumer market for a very long time. Jason Lemkin: You do. And it’s crazy.

Scale 268
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Growing Your Company Requires a Process. Here’s How to Develop It

Chart Mogul

At the Product-Led Institute, we developed the “Triple-A” sprint, which focuses on rapidly identifying problems, building solutions, and measuring impact. The Triple-A sprint gives you a way to build a sustainable growth process and can be used by any team in your business. At the end of the day, it’s still s**t.