Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. That really helped out activation rate and long-term retention for the business. You can do paid referrals or paid ads.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. That really helped out activation rate and long-term retention for the business. You can do paid referrals or paid ads.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 79

B2B Marketing Sales Hiring Social Media 79

Blulogix

FEBRUARY 13, 2024

Agile monetization, especially within the context of subscription and recurring revenue models, necessitates a holistic approach that permeates every facet of an organization. This alignment can lead to more innovative and market-responsive products that enhance customer satisfaction and drive revenue growth.

Finance 52

Finance Marketplace as a Service B2B Subscription 52

User Pilot

JANUARY 18, 2023

In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Userpilot customer review on G2.

Strategy 89

Strategy Marketing Scale Software Review 89

User Pilot

APRIL 3, 2024

Whether subscription-based, freemium , or usage-based pricing, carefully evaluate your options to identify the product-led model that aligns with your product’s value proposition and your users’ willingness to pay. Retention rate : shows how well your product keeps users over time. Tailor the customer journey with Userpilot.

Innovation 84

Innovation Payments Strategy Payment Solutions 84

Intercom, Inc.

SEPTEMBER 15, 2020

Retaining your hard-won customers is the difference between success and failure for online businesses, and the key to retention is excellent customer communication. Proactive support : Send emails and in-product messages about downtimes or subscription expirations with the option to chat directly from either. What will drive action?

Scale 231

Scale Mobile Engagement Onboarding 231

User Pilot

JUNE 5, 2023

There are six stages of the funnel: Acquisition , Activation , Adoption , Retention , Referral , and Revenue (AAARRR); and, success is measured differently across each stage. Product adoption by existing customers leads to customer retention and opens upsell opportunities. SaaS Conversion Funnel.

SaaS 71

SaaS Sales Funnel Customer Lifetime Value Acquisition 71

BrightBack

JUNE 5, 2019

We just participated in a webinar about customer retention success. Nearly 70% of companies without churn goals is a pretty staggering number, but it’s consistent with my experience in the subscription industry and with the companies I talk with frequently. Marketing is equipped to tackle churn. 23% of respondents did.

Churn 58

Churn Scale Systems Review Leadership 58

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The existing customer retention strategies may not work best in these testing times. In this context, we reached out to business owners, influencers, startup founders to know what customer retention tactics they are using in the coronavirus pandemic.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

User Pilot

SEPTEMBER 28, 2023

There are many benefits to running a marketing experiment but a few notable ones are: Behavioral insights. Marketing experimentation can offer key insights into customer behavior so you have a better understanding of your users’ preferences. Sustained growth. Data-driven optimization. Get your free Userpilot demo today!

Marketing 90

Marketing Underperforming Technical Team Onboarding Metrics 90

User Pilot

NOVEMBER 29, 2023

This is because you don’t have to spend as much money on advertising and marketing to acquire new customers. Increase customer lifetime value and expansion MRR : As mentioned, CRO strategies focus on improving retention. Higher retention rates mean customers stay longer, providing more opportunities to increase your revenue.

Customer Lifetime Value 77

Customer Lifetime Value Marketing Benchmarks Strategy 77

Chart Mogul

JANUARY 8, 2020

. #3: Support every conversion with a plan for retention. This ties back to the idea that the strongest startups are built to maximize growth, not profit. Retention indicates a quality product in the long-term. Ultimately, when you’re thinking about retention, aim for a net churn of less than 2% per month.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 180

SMB Scale Startup Marketplace as a Service 180

Incredo

NOVEMBER 1, 2019

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. This one is less common in the SaaS industry but in general is considered by subscription based service providers.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. A bit of background. S: Ah churn. A: Definitely.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

Intercom, Inc.

OCTOBER 31, 2018

Bots have the power to improve the customer experience at every stage of the lifecycle, from acquisition right through to retention. For interested visitors, they can immediately be routed to the right page to pay and sign-up for a subscription. No visitor is left without a personal touch. No visitor is left without a personal touch.

Scale 128

Scale Engagement Marketing Onboarding 128

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. Because we know onboarding has a seriously direct impact on your product’s activation and adoption, an outlet with which to improve retention and decrease churn. And also growth managers, growth marketers as well.

Onboarding 65

Onboarding Scale Social Media B2C 65

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Lincoln Murphy Lincoln is known as a SaaS marketing genius. Both Byron and BVP are very active on twitter.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Lincoln Murphy Lincoln is known as a SaaS marketing genius. Both Byron and BVP are very active on twitter.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

Chart Mogul

JANUARY 8, 2020

. #3: Support every conversion with a plan for retention. This ties back to the idea that the strongest startups are built to maximize growth, not profit. Retention indicates a quality product in the long-term. Ultimately, when you’re thinking about retention, aim for a net churn of less than 2% per month.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

Totango

SEPTEMBER 22, 2022

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. They usually are licensed through a subscription sales model.

SaaS Payments 71

SaaS Payments Scale Payments Payment Solutions 71

Intercom, Inc.

OCTOBER 29, 2019

Informing our approach to the market. For example, our leadership team might decide to focus our company strategy on targeting the segments with the best revenue retention. For example, our Finance team is now able to confirm whether new customer growth is up in our target segments. Assessing progress on our strategy.

Business 184

Business B2C Scale Headcount 184

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

User Pilot

MAY 19, 2021

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Does your product help employees save time while invoicing? Does it help marketing managers publish posts faster? What job do they need to get done with your product?

B2B 119

B2B Marketing SaaS Social Media 119

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Retention: Educate your customers. The greatest contributor to your growth is your retention. Customer Onboarding.

Marketing 69

Marketing Social Media B2B Onboarding 69

Chart Mogul

FEBRUARY 4, 2020

For some companies, this is where the nurturing and relationship building ends — those companies won’t last long in a subscription-based market, but for the rest of us, this is where we get to work. Retention: Educate your customers. The greatest contributor to your growth is your retention. Customer Onboarding.

Marketing 52

Marketing Social Media B2B Onboarding 52

Sylvia Ng

FEBRUARY 17, 2016

Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. Maintain infrastructure/systems needed for optimizing both user growth and retention.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SmartKarrot

JANUARY 12, 2022

Upgrading to a premium subscription becomes a no-brainer at this stage. In SaaS, product-led growth models have been becoming increasingly important. This makes the strategy much cost-efficient as you don’t have to put tons of money into product marketing, build free content, and host webinars. Thus, it is cost-effective.

Strategy 10

Strategy Sales Hiring B2B Pricing 10

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

Incredo

DECEMBER 12, 2019

#5 Show that your business exists to serve people and their voice matters Companies, marketing, and business, in general, are becoming even more humancentric. Every customer matters as competition is high, especially in the SaaS industry. Put them in a place where they will shine.

Software Review 37

Software Review Systems Review Software Social Media 37

SmartKarrot

FEBRUARY 16, 2022

She is active on LinkedIn, where she helps SaaS companies optimize their customer acquisition, demand generation, product positioning , and growth plans. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. He helps SaaS companies and entrepreneurs scale with ABM and growth marketing.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10