SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. And so that’s when I went to Slack to start their growth marketing team.

SMB 179

SMB Scale Startup Marketplace as a Service 179

ProfitWell

APRIL 7, 2020

Growth stems from momentum, which can be measured. And we’ve covered articles about specific momentum metrics, such as monthly recurring revenue (MRR) and annual recurring revenue (ARR), extensively. What are growth rates? Simply put, growth rates measure how fast your company is growing. Pick a metric.

Metrics 52

Metrics Trends Revenue SaaS 52

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. This is the second in a series of interviews over the next couple months about unlocking the potential of growth.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. It identifies and stirs you towards the most important things you need to achieve sustainable product growth. This article discusses the best growth marketing strategies within the AAARRR funnel. Let’s begin.

Growth Marketing 93

Growth Marketing Marketing Growth Hacking SaaS 93

Chart Mogul

APRIL 24, 2019

Earlier this month, I had a chance to learn more Aleksandra Siciarz’s role as a mobile app marketing lead at GetResponse. Here she shares her thoughts on setting mobile growth strategy, measuring success, and of course, key subscription metrics for teams with mobile apps. Mobile metrics and churn. S: Ah churn.

Mobile 53

Mobile Growth Hacking Technical Review Underperforming Technical Team 53

ProfitWell

JANUARY 29, 2020

Plus, an AMA on all things referral marketing. Your top subscription news. Anybody in SaaS—that’s either in customer success, product marketing, or product management—these three basic personas will be using it. And also growth managers, growth marketers as well. billion during its last public funding round.

Onboarding 65

Onboarding Scale Social Media B2C 65

Chargify

APRIL 23, 2019

If you have a clear answer to the first question and a confident ‘Yes’ for the second, then you’ve got problem/solution fit and a hypothesis, and it’s time to start pressure testing your idea,” advises growth marketing consultant Lauren Bass. You’ll also hear this stage called validation or the product/market fit stage.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Sylvia Ng

FEBRUARY 17, 2016

Understand the difference between data, metrics, and KPIs. Come up with and expedite growth hacks to generate inbound and outbound leads. Work closely with the CEO to realize vision for data infrastructure and business intelligence tools and hit subscription goals. Experience with new and current user acquisition.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Chart Mogul

FEBRUARY 26, 2018

At ChartMogul, we produce educational and informative content to help people build a better subscription business. We simply want to be useful — and if there’s a point in the future when you’re looking for a better way to understand your subscription revenue, there’s a good chance that you’ll think of us.

Scale 45

Scale Content Marketing Social Media Subscription 45

User Pilot

SEPTEMBER 28, 2023

It’ll also drive sustained growth at lower costs by measuring the impact that different marketing efforts have on product growth. Conducting marketing experiments comes down to choosing your goal, hypothesis, audience, and metrics. Sustained growth. Data-driven optimization.

Marketing 93

Marketing Underperforming Technical Team Onboarding Metrics 93

Intercom, Inc.

SEPTEMBER 15, 2020

Proactive support : Send emails and in-product messages about downtimes or subscription expirations with the option to chat directly from either. Furthermore, with our visual reporting, you can see at a glance how an entire campaign is performing but also easily see metrics related to specific messages. How well does Series work?

Scale 231

Scale Mobile Engagement Onboarding 231

Unbounce

MAY 1, 2019

Marketing your software has always been a challenge, but this overcrowding makes it all the more difficult. Pay-per-click is a clear and immediate route to market and a powerful weapon for growth marketers in the SaaS arena. Ultimately, we want this prospect to register for a trial or buy a subscription.

SaaS 111

SaaS Marketplace as a Service Software Review Technical Review 111

SmartKarrot

FEBRUARY 16, 2022

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. You can follow Ben to manage your SaaS startup finances and calculate growth metrics accurately. Pierre Lechelle.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10

User Pilot

JULY 23, 2023

A content marketing team for driving traffic and engagement through valuable content. The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Webinar in Userpilot.

B2B 82

B2B Marketing Sales Hiring Social Media 82

Intercom, Inc.

NOVEMBER 7, 2018

Will treating all three ads equally really help maximize your growth? Pure customer acquisition metrics are popular, but dangerously inexact tools for calibrating and scaling your company growth. Segment level metrics: By Size What is the profitability of a Mid-Market customer vs. an Enterprise customer?

Acquisition 202

Acquisition Scale Advertising Customer Lifetime Value 202

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: 4: Monitor user behavior metrics. Think about user behavior metrics from two different angles. If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

SmartKarrot

NOVEMBER 2, 2020

According to Marketing Metrics , the rate of success while selling to an existing customer is close to 70%, while the same for a new prospect is 5-20%. Jayson DeMers heads EmailAnalytics, a firm that has created an email analytics tool to visualize data and metrics. “Be Jayson DeMers, CEO, EmailAnalytics.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

Incredo

NOVEMBER 1, 2019

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. Marketing: The marketing team feeds highly qualified leads to the sales team in order to build the sales pipeline.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Chart Mogul

JANUARY 8, 2020

If you have high churn , keep working on your product-market fit — don’t simply throw more money at acquisition. #4: 4: Monitor user behavior metrics. Think about user behavior metrics from two different angles. If you haven’t nailed your product-market-fit, building customer loyalty is going to prove an uphill battle.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

SaaSHolic

FEBRUARY 23, 2022

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

SaaSHolic

FEBRUARY 6, 2023

We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. Saas Club is currently curated by Vanier Rachel , Content Marketing and Communication at eFounders , a Startup Studio based in Paris, France.

Venture Capital 52

Venture Capital SaaS Social Media Startup 52

User Pilot

NOVEMBER 29, 2023

Here are the industry averages: Website visitors to free trial conversion rate : The industry benchmark for this metric sits at 8.5%. You should analyze the behavior of users who have successfully converted from free trials to paid subscriptions and keep iterating based on what the conversion data says.

Customer Lifetime Value 80

Customer Lifetime Value Marketing Benchmarks Strategy 80

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. Sean Ellis on finding your North Star metric. You can do paid referrals or paid ads. Same with streaks.

Retention 160

Retention Underperforming Technical Team Acquisition Metrics 160

Intercom, Inc.

JUNE 28, 2018

If you are a product that figures out an awesome consumer subscription business – or you’ve figured out a high-ticket item like housing or cars – all of a sudden you can innovate within paid acquisition. Sean Ellis on finding your North Star metric. You can do paid referrals or paid ads. Same with streaks.

Retention 126

Retention Underperforming Technical Team Acquisition Metrics 126

SaaStr

DECEMBER 3, 2019

Like what’s the metrics that you think about? But in addition to that, we’re trying to build subscription businesses that have compounding value factors. And that’s another good topic of metrics like, for instance, that you guys share to communicate success or not? Janine Pelosi : Yeah.

Scale 132

Scale Sales Hiring Development Team Review Technical Review 132