User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. Analytics Tools for Growth Marketers. Email Automation Growth Marketing Tools for SaaS.

Growth Marketing 84

Growth Marketing Software Marketing SaaS 84

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Below, we’ve shared the transcript of Harry’s interview with Rachel. Harry Stebbings. Rachel Hepworth.

SMB 187

SMB Scale Startup Marketplace as a Service 187

wepay

MARCH 23, 2018

SaaS businesses tend to believe in and use aggressive growth marketing approaches – at least once they are past the phase of building product and figuring out product-market fit. But growth marketing and marketing for growth aren’t quite the same thing, and every SaaS business is unique.

SaaS Payments 40

SaaS Payments Marketing SaaS Payments 40

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : I think we stopped doing that maybe six months ago, but we still have engineers who interview sales people, sales candidate. We interview on values during our recruiting process. Gaetan Gachet : So during the interview process, all the interview process is in English. Extremely important.

Scale 141

Scale Sales Hiring Sales Recruiting Technical Advisors 141

Intercom, Inc.

FEBRUARY 1, 2018

In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Below is a lightly edited transcript of our interview. After I had left, we started to see that we had product-market fit.

Growth Marketing 174

Growth Marketing Scale Marketing Outsourcing Services 174

User Pilot

JULY 13, 2022

Women in Product aims to empower female product managers and the blog is one of the channels they use. The Product Board blog deals not only with roadmaps but also other aspects of product management like product-led growth. Product Hunt Stories include news, opinions, interviews, and how-to guides.

Technical Review 90

Technical Review Management Leadership Systems Review 90

Intercom, Inc.

JUNE 7, 2018

Some people say, “You’re just talking about marketing the way marketing is supposed to be done”, which is actually a good argument. I know you interviewed Andrew Chen , and he embraced the term early on. Can you define that for us and explain why you see that as such an important piece of the growth puzzle?

VP of Engineering 196

VP of Engineering Growth Hacking Underperforming Technical Team Onboarding 196

Intercom, Inc.

OCTOBER 29, 2019

We validated each new draft with key stakeholders from Marketing, Sales, Product, Engineering, and Finance, and iterated until we had a working segmentation model to share. Our initial efforts resulted in this matrix: To further validate our model, we interviewed representative customers in segments that were new to us as a business.

Business 184

Business B2C Scale Headcount 184

Intercom, Inc.

MARCH 29, 2018

This is part of an ongoing series of interviews about unlocking the potential of growth. Do you find yourself having to turn away people that don’t have product/market fit yet? I interviewed him a couple years ago on Growth Everywhere and asked, “Why did you pay $30,000 for a guide?” Own the links.

Scale 192

Scale Business Content Marketing Interviewing 192

Intercom, Inc.

OCTOBER 31, 2019

Here are five quick takeaways: Balancing human-computer interaction has been the difference between technologies that break out and are very successful and technologies that are considered to be ahead of their time or just not the right product-market fit. It’s whether or not you can get the right human-computer interaction.

Artificial Intelligence 169

Artificial Intelligence Scale CTO Hire AI 169

SaaStr

JULY 29, 2022

So if the bar is reasonably low, and they really will use your product, then even though your sales advisor is right, she’s wrong. Get it in the hands of 10 folks that can give you not just interview level feedback, but honest feedback on the product. There are all these other types of marketing. Like do it anyway.

Scale 236

Scale Scaling Sales Hiring Enterprise 236

User Pilot

MAY 19, 2021

It would focus on news across the tech industry, and key business insights from his own personal experience and interviews with other professionals-all told with a witty editorial perspective. The burgeoning media brand is also involved in events, a podcast, and paid content products. Since then, over 1.5

B2B 119

B2B Marketing SaaS Social Media 119