article thumbnail

How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

​Accurate sales forecasting is more critical to business success than most realize. During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.

article thumbnail

Gartner: Business Software Spend Still Forecast to Rise 11.3% to $880 Billion in 2023

SaaStr

Note this doesn’t include SMB spend, it’s enterprise focused): In a slightly more dated survey, Gartner found in July 69% of CFOs plan to increase their digital spending in 2023. The post Gartner: Business Software Spend Still Forecast to Rise 11.3% That’s not 100%. But SaaS spending is still growing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

Alex: Let’s forecast out. Both of you sell into SMBs, which is a notoriously difficult segment. One of the holy grails of SMB software is, how are you going to acquire customers? One of the criticisms of SMB software is that each customer can only provide so much revenue. That data is not public. It’s 2034.

Payments 107
article thumbnail

Software Spending Growth Will Accelerate by 40% in 2023, But it Doesn't Feel that Way

Tom Tunguz

SMB revenues decreased 13% Education declined 9% with a 68% drop in hardware sales Government grew 13.5% If Gartner is correct in their forecast, next year should see 13% annual growth. CDW, a $20b distributor of software & hardware, announced earnings last week & their results echoed these.

Software 274
article thumbnail

What Do “Pipeline Coverage” and “Forecast” Mean When Your Sales Cycle is 30 Days?

Kellblog

Specifically, what does it mean in short ASC companies when you discuss common concepts like pipeline coverage and the sales forecast ? Getting marketing to forecast starting pipeline for month 2 and month 3, based on what they have already generated in the high funnel and their current pipeline generation plans for month 2.

article thumbnail

The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta

SaaStr

Shrav added that if you want to close bigger deals, not just Enterprise, but mid-market and SMB as well, that the moment you’re ready to Go-To-Market, you need to become compliant. Spending forecast said that I.T. “A lot of the messaging on the SMB side is around, ‘Hey, let’s get you SOC-2 compliant.’

AI 148
article thumbnail

Top SaaStr Content for the Week: Hubspot’s CEO, Salesloft’s CMO, SAP, Demandwell and lots more!

SaaStr

Salesforce: “Things Are Too Unpredictable to Provide a Forecast. SaaStr 616: Secrets to SMB at Scale with Hubspot CEO Yamini Rangan and SaaStr Founder & CEO Jason Lemkin. . Secrets to SMB at Scale with HubSpot CEO Yamini Rangan and SaaStr CEO Jason Lemkin. Just This Week. Top Podcasts This Week: 1.

Scale 139