article thumbnail

Top SaaStr Content for the Week: Grammarly’s CEO, CRO Confidential, Braze’s CEO and lots more!

SaaStr

Gartner: Business Software Spend Still Forecast to Rise 11.3% SaaStr 602: Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover. ?. SaaStr 603: SaaStr CRO Confidential Presents the Ultimate Guide to Sales Compensation, Quotas and Recruiting with SaaStr CEO and Founder, Jason Lemkin.

article thumbnail

GTM 71: Writer CEO Tells All: Securing Enterprise Customers with a PLG Motion | May Habib

Sales Hacker

She then worked at a sovereign wealth fund and started her entrepreneurial journey in software localization. Writer’s decision to make PLG table stakes and how they leverage their motion to secure enterprise customers. Tips for recruiting the best possible team members and how patience factors into that.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Startups Can Win More Enterprise Deals Through Value Selling with Mike Genstil

Mucker Capital

In this Mucker Growth session, Mike Genstil with ValueCore delves into the concept of value selling and its application in enterprise sales. Quantifying pain and value, even early in the sales process, is shown to be beneficial, leading to higher win rates and deal sizes. Deals can slip due to a variety of reasons.

article thumbnail

Things That Are Different As A More Experienced Entrepreneur

SaaStr

In a small way, a few of those age 10-20 skills I did acquire from starting a tiny software company then were what carried through to whatever success I’ve had. Still, an overall deep-dive on lessons learned the second and third time around: Not Easier : Recruiting – Not Easier. Sales — Not Easier.

article thumbnail

Does Your VP of Sales Need to be An Expert In Your Product?

SaaStr

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 218
article thumbnail

“Talk to You in 2025”: When There Isn’t Budget

SaaStr

It’s the most common objection you’ll get in SaaS sales … Not Right Now. No one needs another piece of business software. It can’t strategically improve sales software, financial software, quoting software, recruiting software, QA processes, call center software, etc.

article thumbnail

What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

They credit this growth to their global team, a switch to an enterprise business model switch, and flexible work operations. Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level.

Scale 190