Totango

JANUARY 10, 2019

Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in the long-run. Success in the customer-centered economy can be a lot to wrap your arms around, especially for large enterprises with multiple brands or complex market segments.

Engagement 63

Engagement Growth Hacking Enterprise Forecasting 63

Tom Tunguz

APRIL 16, 2013

Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development. These businesses often look more like consumer startups than enterprise startups. It’s all because of the nature of the market.

SMB 100

SMB Scale Startup SaaS 100

Totango

AUGUST 9, 2022

Marketing : Market research segmentation further enables you to develop marketing campaigns targeted at specific groups or even hyper-targeted for individual prospects. One thing you could do is group customers who are within 60 days of their subscription renewal deadlines based on health scores.

B2B 101

B2B Social Media Market Research Customer Success 101

OpenView Labs

JANUARY 12, 2021

The subscription model is robust and held up well under the stress of the pandemic. If your pricing model is locked into a financial or subscription management system that makes it difficult to modify, or if your internal process for modifying your pricing is burdensome, then you are at a significant disadvantage.

Pricing 53

Pricing Scale Outsourced Development Market Segmentation 53

Sales Hacker

APRIL 6, 2020

I have sold everything from magazine subscriptions as a schoolboy to mega-deals as an enterprise professional. If prospecting a market segment being directly affected by crises (i.e. If prospecting a market segment being directly affected by crises (i.e. I know I am. I’ve been in sales my entire life.

Social Media 93

Social Media Market Segmentation Communication Sales 93

OPEXEngine

FEBRUARY 1, 2022

Compared to 2020, the number of SaaS enterprises that IPOed in 2021 has surged by a whopping 121% , and there is little doubt why Saas companies are getting so much investor interest. When it comes to IPOs, 2021 was an excellent year for SaaS companies.

SaaS Payments 52

SaaS Payments Payment Services Payment Solutions SaaS 52

Tom Tunguz

APRIL 25, 2012

SMB SaaS companies sell to a radically different market than enterprise software companies. The average traditional enterprise software company sells to firms with 3300 employees whose average payroll is $160M annually. Of course, the true number depends on the market segment: sales, HR, payroll, expense management, etc.

SMB 100

SMB Scale SaaS compliance 100

SaaStr

MARCH 8, 2024

Should it be subscriptions, usage, solutions, or something entirely different? Sandhya has been in the startup ecosystem for about 15 years, with the last two years heavily focused on investing in AI-native startups, primarily on the application and Enterprise software side. If so, keep a simple subscription model.

AI 191

AI Artificial Intelligence Pricing SaaS 191

The Angel VC

SEPTEMBER 16, 2013

7th DO for SaaS startups Build a repeatable, profitable sales process Sales is a very different animal depending on the stage of your company, the market segment you're going after and on whether we're talking about inbound sales or outbound sales.

Scale 153

Scale Sales Hiring Startup Sales 153

Blulogix

APRIL 3, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Building a Unified Catalog: The Foundation of Subscription Success In B2B subscription management and billing, the creation of a unified catalog stands out as a pivotal strategy.

Subscription 40

Subscription Payment Features B2B Operational efficiency. 40

Chart Mogul

FEBRUARY 11, 2019

Segmenting your metrics by product usage enables you to measure the correlation between user actions in your product (e.g. feature usage, login frequency, etc) and subscription metrics such as MRR. Characteristics of a useful customer segment. “…is the segment measurable, addressable, stable and consistent?

Metrics 76

Metrics SaaS Churn Startup 76

ProfitWell

FEBRUARY 5, 2020

Salesforce’s “Unlimited” subscription is undoubtedly a premium-priced option. For a company like HubSpot , whose services have a near-universal appeal across the SaaS spectrum, the scope of the premium “Enterprise” option is vital for demonstrating both the quality and versatility of its features. Let’s take a look at its pricing page.

Pricing 67

Pricing Branding Strategy Market Segmentation 67

ProfitWell

NOVEMBER 12, 2019

A pricing audit assesses your subscription business’ pricing process to ensure consistency across similar accounts, maximize profitability, and benchmark against other companies. Discounting is a huge topic of interest in the subscription world and unnecessary discounts can have a negative impact on your business.

Payments 45

Payments Pricing Underperforming Technical Team SaaS Payments 45

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Companies like Dropbox, 1Password, and Sketch originally found success with general consumers or freelancers, then expanded into the mid-market and enterprise markets.

B2C 145

B2C Payments SaaS Payments B2B 145

OpenView Labs

JANUARY 29, 2020

This guide, by LinkedIn’s Head of Global Monetization Strategy Josh Gold, is intended to teach subscription-based businesses how to evaluate whether the freemium model will drive revenue and lead gen for their business or result in failure. 5 years into SoapBox’s journey as an enterprise product, the team launched a freemium offering.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

ProfitWell

SEPTEMBER 30, 2019

The data you focus on collecting for revenue optimization should center on what will help you with segmentation and forecasting. Segmentation concerns dividing your customers into groups based on their shared attributes in order to better coordinate your marketing. Example market segments include the following: Age.

Revenue 40

Revenue Pricing Outsourcing Services Merchant Services 40

ProfitWell

AUGUST 15, 2019

When developing a pricing strategy so that it fits these requirements, choosing the best pricing tool for your subscription business is vital. The best pricing solution gives you the metrics needed to identify opportunities to grow your subscription business, optimize pricing, and, ultimately, maximize your profit margins.

Pricing 40

Pricing Subscription Payment Features Business 40

User Pilot

APRIL 30, 2024

Why should SaaS companies invest in growth marketing? Growth marketing helps companies to attract new users and keep them engaged. This increases the likelihood of subscription renewals and upgrades. Moreover, marketing growth enables them to stay competitive and relevant in the fast-evolving SaaS space.

Underperforming Technical Team 105

Underperforming Technical Team Strategy Marketing Customer Lifetime Value 105

Sales Hacker

NOVEMBER 15, 2017

Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based. Enterprise. E-Commerce. Employee Engagement.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

Upscope

JANUARY 23, 2021

Enterprises have, on average, 288 different SaaS apps in usage across their businesses" The report by Blisfully was published in Oct 2019 so take into account that spending on SaaS has likely rocketed since then due to the pandemic forcing organisations to go cloud first. "The Huge enterprises have the same dilemma as small ones.

Software Review 52

Software Review Onboarding Software Systems Review 52

SaaStr

NOVEMBER 12, 2019

I was sitting in high school and I had this idea to build some shareware software, so like any enterpriser in 9th grade, I wrote some code, put it on America Online, CompuServe and Prodigy at the time, and a random stranger from Idaho emailed … Or, sent a check in the mail for $12.95 I got my start in software 25 years ago.

Sales Recruiting 167

Sales Recruiting Scale Outsourcing Services Sales Hiring 167

Hull

JULY 9, 2020

Some of the key topics covered include: Defining and segmenting the CDP market. Building for the enterprise vs. mid-market. Why is there so much confusion in the market? I mean, I think it comes down to market segmentation. I think in enterprise companies it might be slightly different, but.

B2C 52

B2C Underperforming Technical Team B2B Data 52

SaaSOptics

AUGUST 16, 2018

Tim has 30 years of experience in building, launching and growing successful enterprise software businesses. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. I’m going to start with Tim McCormick, our CEO at SaaSOptics.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

Tim has 30 years of experience in building, launching and growing successful enterprise software businesses. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. I’m going to start with Tim McCormick, our CEO at SaaSOptics.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

SaaSOptics

AUGUST 16, 2018

Tim has 30 years of experience in building, launching and growing successful enterprise software businesses. We were born and raised and bred serving the needs of early stage emerging and growth SaaS and subscription based businesses. I’m going to start with Tim McCormick, our CEO at SaaSOptics. Brian Parks: 00:05:55.

SaaS 40

SaaS Scale Sales Hiring Venture Capital 40

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Customer Success is transformative. Customer Development.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136