SaaStr

FEBRUARY 12, 2023

SaaStr 632: CRO Confidential: How To Adapt Your Sales Strategy To The Current Sales Environment with Sam Blond and Hannah Willson, SVP of Sales at Modern Health  2. SaaStr 630: Sales-led vs. Product-led? From Burn-Out to $100M in ARR with Jason Cohen, Founder of WP Engine 5. Top Podcasts This Week: 1.

Sales Recruiting 130

Sales Recruiting Sales Hiring Venture Capital Sales 130

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. DOWNLOAD YOUR E-BOOK.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

SaaStr

MARCH 25, 2023

So one recent survey we did really brought out a healthy debate: does your VP of Sales really need to be a product expert? Many of the comments said it was more important a VP of Sales understand process and leadership more than the product itself. They often melt. I say, you just gotta know the product. Not just with buzzwords.

Scale 231

Scale Sales Hiring Sales Recruiting Sales 231

SaaStr

AUGUST 7, 2021

Some investors bet on the best engineering teams. Exit Strategy Slide. An Exit Strategy Slide almost by definition tells me you aren’t. If I wouldn’t work for you … then I can’t help you recruit folks that will. You’re in sales. Recruit the VPs? Others bet on traction.

Sales Recruiting 336

Sales Recruiting Scale AWS Investment 336

SaaStr

JULY 29, 2021

Someone great at something core you aren’t: Sales, Engineering, Marketing. Great at sales. Great at engineering. If you hire someone to do the first sales, you’ll never understand it yourself. When you go to hire your first sales rep, hire 2. 50% of the job for a VP is recruiting. A bit more here.

Sales Hiring 300

Sales Hiring Sales Recruiting Interviewing Engineering 300

SaaStr

JULY 11, 2023

How do you win with a high-velocity sales strategy in a fast-moving, competitive market? In a special session of Workshop Wednesday, Gorgias Founder & CEO Romain Lapeyre and Gorgias VP of Sales & Partnerships Aasif Osmany share their learnings, advice, and hacks for optimizing your sales process.

Sales Hiring 167

Sales Hiring SMB Sales Recruiting Payment Methods 167

SaaStr

FEBRUARY 27, 2023

This was Storyblok’s strategy when it started expanding its team. Storyblok started with a leadership-first hiring plan and a recruitment strategy that involved the following: A test to know how candidates handle different tasks and their expertise level. Outbound: including Account Based Marketing (ABM). Self-service.

Scale 199

Scale Sales Hiring Sales Recruiting Scaling 199

SaaStr

MARCH 17, 2021

The other day, I met with a great founder who talked with me about how he was about to top his VP of Sales. in ARR in pretty short order, recruiting a great small team of reps under her, and had really nailed the formula. Gaetan Gachet ended up taking Algolia from $0 to $50m in ARR, and still serves as its Chief Strategy Officer today.

Sales Hiring 292

Sales Hiring Sales Recruiting Scale SMB 292

SaaStr

NOVEMBER 19, 2020

More on that here and a great video discussion below: You’ll probably be ready for your first VP of Sales by $1m in ARR. We’ve talked about this a lot on SaaStr, but hiring a true VP of Sales before you have 2 reps hitting quota (and thus a repeatable, if not yet fully repeating process) is too early. Plan for it.

Part-Time VPE 363

Part-Time VPE Sales Hiring CTO Hire Scale 363

Buffer Resources

SEPTEMBER 11, 2023

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Another cool example I really like is Tito Bohrt — he stands out with the pseudo, “ Sales Mad Scientist ” — which demonstrates confidence and a unique identity online.

Sales Recruiting 128

Sales Recruiting Sales Hiring Scale Social Media 128

Sales Hacker

MAY 6, 2021

What’s the difference between a VP of Sales and a Chief Revenue Officer (CRO)? The VP of Sales. Great VPs of sales have gravitas and tact, command the room and hold their end of the table regardless of who is on the other side. Singular focus on sales. As the title would hint at, the VP of Sales should focus on sales.

VP of Engineering 93

VP of Engineering Sales Hiring Sales Recruiting Sales 93

SaaStr

APRIL 13, 2022

For 2 days, more than 50+ sessions and 75 expert speakers will be sharing their best practices in Barcelona on scaling, revenue, recruiting, expansion and so much more. 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. Check out the full detailed agenda here.

Sales Recruiting 215

Sales Recruiting Cloud Sales Hiring Scale 215

SaaStr

AUGUST 25, 2023

2 “Give the VP of Sales more time.” You can’t always expect a great VP of Sales to double sales in 30-60-90 days. But you have to see progress in one sales cycle. If, in one sales cycle, things aren’t improving on several core metrics, they never will. The best VPs of Sales hit the ground running.

Part-Time VPE 185

Part-Time VPE Scale Sales Hiring CTO Hire 185

SaaStr

JANUARY 27, 2021

“Give the VP of Sales More Time” This is always terrible advice. If a VP of Sales can’t improve things in one sales cycle or less — she never will. In one sales cycle, or less. It doesn’t work because freemium is rarely a go-to-market and marketing strategy. More on that here.

Part-Time VPE 302

Part-Time VPE Sales Hiring Scale Sales Recruiting 302

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. As two CEO who love the art of sales and scaling, this one really was special. Recruiting is easier, but the things that don’t change are customers don’t care.

Sales Recruiting 249

Sales Recruiting Sales Hiring Scale VP of Engineering 249

SaaStr

MAY 2, 2021

“A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” An A+ session from SaaStr Build 2021. #5. “Why Zoom Founder Went Solo & How Being an Engineer Helps You be a Better CEO” A great shorter-bite with Zoom CEO Eric Yuan. #8. Learn here how they do it.

Sales Recruiting 143

Sales Recruiting Scale CTO Scaling 143

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

VP of Engineering 121

VP of Engineering Sales Recruiting Sales Hiring Payment Services 121

User Pilot

JULY 27, 2023

Chief Technical Officer : Responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs. Engineering Manager: In charge of planning, designing, and overseeing projects.

Sales Hiring 94

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 94

Tom Tunguz

NOVEMBER 24, 2018

You might have a few account executives and a sales leader in place; maybe some revenue and a handful of customers. The sales team costs real money, and the question before the company is: how do you know what quota plan to assign to the account executives? Stage 1: Management by Objectives.

Compensation 153

Compensation Sales Recruiting Sales Hiring Scale 153

Tom Tunguz

JUNE 11, 2020

A recruiter in the audience submitted a question often discussed in startup boardrooms. If you’re hiring a sales leader, you don’t pass up an awesome sales leader that has a killer track record of closing deals just because in their previous company they sold success software, and then with your company, they’re going to sell MarTech.

Sales Hiring 248

Sales Hiring Sales Recruiting Product Marketing Acquisition 248

Sales Hacker

OCTOBER 19, 2022

Sales compensation planning can be a tricky beast to tame — but know that you’re not alone. I asked 12 incredible sales leaders across the SaaS industry to share their biggest challenges with comp planning and how to overcome them. Related: New to sales compensation planning? Top 10 sales compensation challenges.

Compensation 94

Compensation Sales Recruiting Sales Finance 94

Sales Hacker

JANUARY 30, 2023

The first goal of sales at a startup isn’t to bring in revenue — it’s to get customer feedback. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. Use sales conversations as a tool to get product feedback. So how do you get there?

Sales Recruiting 88

Sales Recruiting Product Marketing Scale Sales Hiring 88

Sales Hacker

APRIL 19, 2022

In this article, I’ll outline the principles of compensation design , how to build sales compensation plans , and include resources to set OTEs and quotas that keep your reps happy and hungry for more. Why Sales Comp Planning is Key to Rep Retention. Who should be responsible for sales compensation planning?

Compensation 86

Compensation Sales Recruiting Sales Hiring Retention 86

Sales Hacker

OCTOBER 30, 2018

Welcome to Sales Hacker’s first-ever Influential Women in Sales list! In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) They say “You can’t be what you can’t see,” and the sales floor is no exception.

Sales Recruiting 111

Sales Recruiting VP of Engineering Scale Sales Hiring 111

Valuize Consulting

JANUARY 25, 2024

While they touched on data strategy, tooling and metrics, all 3 experts emphasized that successful Digital Customer Success programs demand a holistic approach, embracing cross-functional collaboration and strategic adaptation. These roles should be complemented by professionals skilled in data engineering and systems infrastructure.

Customer Success 52

Customer Success Sales Recruiting Scale Strategy 52

Andreessen Horowitz

APRIL 23, 2024

Whether it’s creating better tools to write code and test code, better tools for customers to engage with reps, better tools for sales teams to engage with their prospects, all those things are happening inside of Bill. Alex: Immad has strong feelings about AI replacing engineers. GenAI comes in to make employees efficient.

Payments 107

Payments Forecasting Payment Services Payment Solutions 107

Sales Hacker

FEBRUARY 9, 2024

Wiza’s accuracy-obsessed B2B contact database offers 99% coverage of LinkedIn profiles as well as a powerful Chrome extension that enables you to access contact data while browsing LinkedIn profiles and when exporting from Sales Nav. That’s sales. Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen.

Sales Recruiting 67

Sales Recruiting AI Search AI B2B 67

ChurnZero

NOVEMBER 29, 2022

At the time, I was a sales engineer, and my job was to close deals and move on to the next prospect. However, I found there were two flaws in our customer management process. After getting slapped on the wrist a few times for my after-sales support, I knew things had to change. We had presales, and we had post-sales.

Customer Success 98

Customer Success Sales Recruiting Technical Review Compensation 98

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?

Product Marketing 81

Product Marketing Scale Sales Hiring Sales Recruiting 81

Buffer Resources

SEPTEMBER 11, 2023

I’ve never created LinkedIn content with the “goal” of lead generation or immediate-term sales. Another cool example I really like is Tito Bohrt — he stands out with the pseudo, “ Sales Mad Scientist ” — which demonstrates confidence and a unique identity online.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

Tom Tunguz

MAY 31, 2017

Or an engineer pushing a new devops tool to other developers? This might seem like a very logical argument for differentiating on sales processes, but it’s a fallacy. This might seem like a very logical argument for differentiating on sales processes, but it’s a fallacy. Why doesn’t this strategy work?

Sales Hiring 100

Sales Hiring Sales Recruiting Scale Outsourced Development 100

Sales Hacker

JULY 19, 2022

Celine, who transitioned from agency sales to SaaS, is the Vice President of Boardable. Join us for a great conversation about transitioning in sales and technology selling. Sometimes you have to take one step back to go two steps forward in sales. Sales is all about building internal relationships. powered by Sounder.

Sales Recruiting 82

Sales Recruiting VP of Engineering Sales Hiring Sales 82

Andreessen Horowitz

DECEMBER 5, 2023

So, myself and my co founder, we were kind of software developers, like kind of engineers by background. But one of the things that we did was just try to really deeply understand the people that we were talking to, initially, instead of doing contracts and sales and accounts management and things like that.

Sales Hiring 90

Sales Hiring Sales Recruiting Banking Outsourced Development 90

Upscope

MAY 24, 2019

There are many articles on developing a customer experience (CX) strategy so seeing a range of practical examples will help put them into perspective. Below we'll stick to a simple definition and then show you 7 examples of how companies implemented CX strategies. Contents Why have a CX Strategy. An accountability outline.

Strategy 99

Strategy Sales Hiring Airlines Underperforming Technical Team 99

Intercom, Inc.

JULY 28, 2022

And for Intercom’s VP of Sales EMEA, Sanj Bhayro , scaling is just what you need to invest in to ensure growth becomes as constant and linear as it can be. Sanj has plenty of experience scaling sales teams at growing businesses, and that’s precisely why, as of November of last year, he‘s overseeing EMEA sales at Intercom.

Scale 210

Scale Scaling Sales Hiring Sales Recruiting 210

Tom Tunguz

DECEMBER 9, 2015

The strategy a startup chooses in their market should determine their organizational design. We started building our teams with a simple functional structure: product managers working as a product team, account managers working as an account team, and so forth for engineering, sales, marketing, customer support, QA, and partnerships.

Sales Recruiting 101

Sales Recruiting Startup Scale Systems Review 101

OpenView Labs

NOVEMBER 2, 2021

Faced with one of the hottest recruiting markets in recent memory, many newly remote tech companies have dramatically expanded their hiring borders. Prioritize building out your product team over bringing on sales and marketing hires. You need strong engineers and a strong product team to back up that growth.”.

Sales Hiring 68

Sales Hiring Sales Recruiting Marketing Interviewing 68