Intercom, Inc.

JULY 14, 2021

As a principal engineer, you can effectively be operating as a team of one – and that makes it a little trickier to manage your time. . At Intercom, we believe that a principal engineer should “set goals autonomously and at the level of scope and ambition usually associated with a team.” Business and product strategy.

Engineering 151

Engineering Technical Review Software Review Strategy 151

Tom Tunguz

MAY 1, 2023

Said another way, founder-led sales are sales engineering sales, not account executive sales. The very best blend aspects of sales engineering & sales closing. What if founders transitioned sales to sales engineering rather than AEs? As a company scales, founders transition sales to others.

Scale 152

Scale Engineering Outsourced Development Sales 152

TechEmpower SaaS

MARCH 4, 2024

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

Intercom, Inc.

AUGUST 28, 2020

During my experience as an Engineering Manager, I’ve learned a lot of lessons about how to build engaged teams (as well as how not to build them!). I was a stickler for doing things in certain ways and didn’t do enough to bring people along with my thinking, and I burned some trust with some of my engineers in doing so.

Engineering 222

Engineering Engagement Leadership Management 222

SaaStr

FEBRUARY 17, 2022

She reveals how customer centricity, operational rigor, and data-driven strategies drove Airtable to scale and serve over 300,000 organizations, including 80% of the Fortune 100. Rely on data-driven marketing strategies to understand customer consumption. As a marketer, I bring new products to market.

Engineering 224

Engineering Scaling Marketing Acquisition 224

SaaStr

OCTOBER 12, 2020

SaaStr favorite Tomasz Tunguz of Redpoint Ventures was gracious enough to sit down with Nick Caldwell, former CPO of Looker and current VP of Engineering at Twitter. Nick has vast experience when it comes to B2B and B2C, which is why we asked them to share their best tips for growing product and engineering orgs from 0 to IPO.

Engineering 228

Engineering Part-Time VPE Scale B2C 228

Intercom, Inc.

OCTOBER 20, 2020

In the Engineering org, we’ve thought deeply about how to foster long-term growth opportunities for people. Like some companies, our progression track for engineers splits in two after senior engineer – either continuing as an IC at staff or principal levels, or taking a turn into people management. Engineering career path.

Engineering 221

Engineering Management Headcount Development 221

Intercom, Inc.

SEPTEMBER 29, 2022

Over the years, they’ve helped us keep teams aligned, create products our customers love, and guide our decisions through every roadmap, every strategy meeting, and every onboarding. So far, on the engineering side, we’ve covered the importance of keeping it simple and being technically conservative.

Engineering 129

Engineering Onboarding Development Strategy 129

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Intercom, Inc.

OCTOBER 31, 2019

Many engineers who make the transition to a management role face a bit of a conundrum – if I stop doing hands-on work, my team will lose a strong engineer and instead will gain an inexperienced manager. When I joined Intercom, my manager asked me if I wanted to onboard as an engineer or as a manager. When should you write code?

Software Review 167

Software Review Engineering Management Technical Review 167

SaaStr

MAY 13, 2022

The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. The Right Toolkit.

Revenue 226

Revenue Scale Engineering Marketing 226

SaaStr

MAY 8, 2022

10 Rules for Defining Churn with SVP of Customer Success & Retention at Solarwinds, Andrea Webb, and SVP of Commercial Strategy & Operations at ForgeRock, Tim Willey. From Burn-Out to $100M in ARR with Jason Cohen, Founder of WP Engine. appeared first on SaaStr.

Scale 229

Scale Engineering Payment Features Sales 229

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Their high NRR emphasizes the importance of the land and expand strategy Celonis depends on. This has resulted in amazing hypergrowth.

Scale 184

Scale VP of Engineering Sales Hiring Engineering 184

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

Intercom, Inc.

MARCH 15, 2018

As a startup scales, the importance of infrastructure engineers simply can’t be overstated. They’re the ones making sure your app is secure, that uptime looks good, and that the rest of your engineering org has the right tools to build features your users need and want. The tenets of foundation engineering at Stripe.

Engineering 214

Engineering Management Merchant Services DevOps as a Service 214

SaaStr

MAY 5, 2021

Geoffrey Moore’s bowling pin strategy provided a great framework for refreshing our product direction and strategy, and casting vision for a new and exciting roadmap. . Invest the time and energy, and you’ll leave this stage with clarity around the company’s next revenue engine. . $75-$100M+: Then it becomes time to execute.

Strategy 273

Strategy Scale Innovation Interviewing 273

The Moz Blog

JANUARY 8, 2024

Learn effective link-building strategies for lawyers to boost your search engine rankings. Looking to improve your law firm's presence in SERPs?

Strategy 109

Strategy Engineering 109

Incredo

MARCH 11, 2020

Associations face a unique challenge in marketing, in that they have to cater to a very specific audience and ensure they’re going to become long term members. And each association has different challenges to begin with, so traditional marketing strategies won’t work very effectively either. Its benefits aren’t felt right away.

Strategy 257

Strategy Social Media Sales Recruiting Marketing 257

Chart Mogul

NOVEMBER 30, 2023

In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team. Updating the data engineering stack streamlined data processing; reducing the time and effort invested in manual data handling.

Engineering 52

Engineering K8S orchestration (Kubernetes) Data AWS 52

Intercom, Inc.

JUNE 15, 2022

We’re excited to sponsor a new equity, diversity, and inclusion scholarship for students of the University of Limerick’s Immersive Software Engineering (ISE) course – valued at €10,000. Software engineering will play a crucial role in the future of business, society, and even our planet. Practical experience. Innovative course design.

Software Engineering 104

Software Engineering Engineering CTO Software 104

Dubb

APRIL 3, 2024

Bringing fresh perspectives to our platform, Chandan dives into optimizing your videos for search engines with expertise and insight. The post Video SEO: How to Optimize Your Videos for Search Engines appeared first on Dubb Blog. Currently, YouTube captures over 2 billion users. They are now more than common.

Engineering 40

Engineering Entertainment Business Strategy 40

Neil Patel

JULY 23, 2021

They’re how your titles are relayed to search engines, and they’re an important part of any SEO strategy. This is one of the few times when you need to write for both people and search engines, and that can be tricky. In short, you have to create a clickable headline that also makes search engines happy.

Engineering 144

Engineering Social Media Branding Content Marketing 144

Intercom, Inc.

JUNE 29, 2018

We borrow a lot of the words and concepts we use to describe our engineering teams from the world of sports – from huddles and scrums to sprints and even goals, the terminology resonates from the pitch to the office. If you’re interested in joining the engineering team to help build Intercom, check out our current openings here.

Engineering 212

Engineering Construction Strategy Company Culture 212

How To Buy Saas

APRIL 15, 2024

Strategies and Best Practices to Harness the Power of AI in SaaS Although artificial intelligence (AI) has promising future applications in software as a service (SaaS), integrating these technologies correctly requires diligence in planning and following best practices. Start small and focus on value.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

Neil Patel

JANUARY 1, 2023

In a rapidly growing and increasingly competitive digital landscape, it’s more important than ever for large businesses to have a comprehensive and effective enterprise SEO strategy. In this piece, I discuss some of the steps you need to make an enterprise SEO strategy work for you or your agency. What Is Enterprise SEO?

Enterprise 93

Enterprise Strategy Technical Review Scale 93

Sales Hacker

JULY 25, 2022

In order for your car to run efficiently, you need every part of your engine firing on all cylinders. Everyone on your team must meet their specific goals in order for your engine to operate efficiently. Every part of your revenue engine serves a specific purpose, but each part supports the whole. Objective metrics.

Sales Recruiting 99

Sales Recruiting Engineering Revenue Sales Enablement 99

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. I’m an engineer and I think like an engineer, so I’m looking for frameworks and patterns.

Strategy 225

Strategy Scale Systems Review Technical Review 225

Intercom, Inc.

AUGUST 15, 2018

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had just spent 13 years at Microsoft, most recently as the head of 300 engineers. At Reddit, he led a team of 35 – none of whom knew how to manage other engineers. Nick Caldwell: I’m VP of engineering at Reddit.

Leadership 141

Leadership Engineering Part-Time VPE CTO Coach 141

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Strategy 104

Strategy Underperforming Technical Team User Experience SaaS 104

Intercom, Inc.

JUNE 29, 2018

We borrow a lot of the words and concepts we use to describe our engineering teams from the world of sports – from huddles and scrums to sprints and even goals, the terminology resonates from the pitch to the office. If you’re interested in joining the engineering team to help build Intercom, check out our current openings here.

Engineering 168

Engineering Construction Strategy Company Culture 168

SaaStr

JULY 27, 2022

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . The answer lies in the GTM strategy and Zocchetto shares seven secrets that helped fuel PayFit’s success. . Secret 5: Build a B2C Rather Than a B2B Marketing Engine.

SMB 193

SMB Sales Hiring Scale B2C 193

Treehouse Technology Group

JUNE 2, 2022

Treehouse Technology Group is strategy and data firm providing custom, end-to-end solutions for our enterprise and SMB clients. Our approach is an independent, vendor-agnostic cloud solution designed to deliver and execute our client’s strategy to unlock the power of data and its storytelling potential.

Engineering 40

Engineering Data SMB Cloud 40

Intercom, Inc.

FEBRUARY 16, 2018

I was curious to see how the company ensures that every new engineer has the opportunity to do the best job of their career, and how that would translate to my personal growth and everyday life in Intercom. Making an impact as an engineer. Setting engineers up for success. Everybody wants you to learn and contribute fast.

Engineering 177

Engineering Sales Hiring Scale Technology 177

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. The best engineers create luxury cars. Luxury Brand Marketing Strategies. Me neither.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Trint

FEBRUARY 22, 2021

Check our video content creation guide and find out how you can ace your video strategy. What’s your video strategy? Understanding what you want to achieve early on will help you set the right strategy. Know your SEO strategy All of your content should be optimized for search engines and your videos are no different.

Social Media 147

Social Media Strategy Trends Branding 147

SaaStr

OCTOBER 5, 2022

In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. When engineered right, combining PLG motions with enterprise sales accelerates growth by engaging with different customers in precisely the way they want. Combine product-led and enterprise-led growth.

VP of Engineering 200

VP of Engineering Scale Scaling Sales Hiring 200

SaaStr

NOVEMBER 23, 2021

Here are some of their top takeaways and techniques they shared with us for creating an impactful live event strategy. It really galvanized all the teams between product and engineering, customer success, sales, and marketing, behind one unified goal.” So it had to happen. And how do I make sure that that memory lasts?”

Strategy 240

Strategy Travel Branding Interviewing 240