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I pay more for AI subscriptions than I do for my car lease — Matthew Berman (@MatthewBerman) June 5, 2025 Why the Slowdown May Be Real Several structural factors suggest this isn’t just a temporary pause: Implementation complexity has caught up with enthusiasm. Integration challenges are mounting.
Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. For instance, you can launch a CSAT survey after a customer interacts with your support team. Userpilot review on G2.
However, by cutting churn in half (to 2.5%), the company could save $150,000 annually while maintaining a stronger, more engaged customer base. This means having the right technology team in place, setting up ample customer support options, and ensuring that your team is available and trained to address software challenges when they occur.
Everybody’s got a story about bad customers. But if you’re a software-as-a-service (SaaS) company, bad customers can be much worse than that. No way to recover your costs For one thing, these bad customers are likely to cost you money, not make you money. they’ll drop their subscription. They can be downright dangerous.
He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Is there a lot of internal or customer work that needs to be done or managed by your team? While mParticle has a killer, commercially focused CS team, inertia affected the team as well early on.
million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). Why aren’t app users engaging with it more? What is app engagement? What are app engagement metrics?
The three core areas to focus on are: Evolving your growth engine Building and solving for when to become a multi-product platform Investing in your people and team #1: Evolving Your Growth Engine Let’s start with some context for Bitly’s journey. You might have to rebuild your marketing team. Optimize your acquisition funnel.
How to design surveys for maximum engagement? The survey aims to better understand users workflows and help prioritize product development initiatives, like new integrations, that add the most value to its users. Visual simplicity boosts engagement: Emoji ratings make the survey quick and fun to fill out. Was my guess right?
Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.
Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. This adds up to 132 percent more engagement–without doing any extra work past the initial setup. Send onboarding messages with educational messages to engage followers. Send upsell campaigns.
Intercom Mobile is a suite of mobile software development kits (SDKs) that lets you embed customer messaging , support, and engagement into your mobile app. Tracking carousel engagement with Intercom. Then, show you where Intercom Mobile shines and when you might need alternatives. What is Intercom Mobile? Source: G2.
Shopify is a huge opportunity for developers looking to expand into the micro-SaaS space. The Shopify App Store brings together Shopify app developers and Shopify shop owners for their mutual benefit. Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1.
A key reason why customer engagement metrics are important to successful SaaS businesses. While customer acquisition is important, if you're unable to keep user engagement up, you've built a leaking house that will drown everyone in it! Measure engagement by feature usage to understand what brings the most value.
Today’s customers recognize the competition in the subscription market and look for renewal-worthy experiences built upon enduring returns. To deliver on their expectations takes true customer-centricity and a strong customer success team who can do far more than “be there” for your customers. Make customer data your guide and glue.
Why software reviews are your best friends and why you need them? #1 Bad reviews teach, good reviews sell Not all of your reviews will be positive. Bad reviews point out to your weaknesses, helping you better your customer support, product, onboarding, whatever issue they address.
Want to advance your career in mobile product management or find top talent for your team? You will collaborate with engineering, design, and business teams to deliver cutting-edge mobile solutions that improve efficiency, user adoption , and overall product performance. Who would be a BAD fit for this job? Apply here 2.
Instead, top reps are leveraging the latest thought leadership topics to form connections with prospects and spark mutually engaging conversations. It’s also one of the hardest to teach and develop. You don’t want a rep who bails on every sale at the first sign of trouble, but you also don’t want someone who never lets a bad sale go.
Declining user engagement is a slippery slope to churn – every Product Manager’s greatest nightmare. The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. How should I bring the disengaged users back to my product? If this question is keeping you up at night – it well should. No time to read?
“How World-Class Product Teams Are Winning in the AI Era” is one of the talks at this year’s Product Drive Summit. Delivered by Carlos Gonzalez de Villaumbrosia, it tackles the challenges and opportunities AI-revolution poses for product teams. AI enables product teams to achieve more with fewer resources. Want to learn more?
And end up wasting their time and resources with affiliates that underperform. I see many SaaS companies jump headlong into creating an affiliate program thinking it will bring in a large number of customers without much effort. In our case, we needed to invest a lot in product development. But is your website ready?
Various factors could cause customer churn, including bad product-customer fit , poor user onboarding experience , poor customer service , and weak customer relationships. Implement gamification to boost customer engagement. Monitor product engagement to identify at-risk customers.
For subscription-based businesses, revenue leakage means the waste of potential capital which has been rightfully earned. The causes behind this gap range from errors in subscription handling to recurring billing inefficiencies. Boasting revenue is the central goal for subscription-based businesses.
Imagine a product team celebrating a 200% spike in sign-ups after a promotional campaign. But without deeper context, they might overlook that these users are churning within weeks, not due to problems with the product, but rather because of bad user onboarding. On the surface, it looks like a win.
Every Customer Success team focuses on keeping customers engaged and ultimately, preventing churn. There is a 12 percentage point increase in the median YOY product subscription growth rate when training is integrated into the Customer Success plan. The bad news: It’s tiresome to answer the same questions day in and day out!
There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. For your team, the goal is to share more information about your products without appearing overly promotional. For your team, this step is about making your prospects realize they need your products or service.
Poor retention. If you don’t help your customers see value quickly, they won’t stick around, and for a subscription business, poor retention is nothing short of poisonous – it will slowly, but reliably, kill your business. Our support team is empowered to make changes and add new tours as our platform evolves”.
We know that transformational customer success focuses on proactive, strategic engagement. Ingmar, our VP of Customer Success, and our support team cracked the code on first response time and measuring NPS. We also needed to ensure each team and each individual contributor had clear goals and metrics to track success.
The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. Offer interactive walkthroughs , gamify the onboarding process, and offer 24/7 self-support to increase user satisfaction and engagement.
From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.
For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement.
For example, if you sell a subscription SaaS product, a simple procedure for calculating your monthly churn rate would be: Take how many subscribers canceled their subscriptions that month. The retention rate is calculated in a similar way, except you start with how many subscribers renewed their subscription that month.
There are a few key metrics that all subscription businesses should be completely on top of. Churn is the make or break of your subscription business. Churn is defined as the moment when a subscription ends and renewal does not happen, or when a customer cancels. The efficiency of your sales and marketing team.
The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Some of his first professional positions were Engagement Manager at McKinsey, as well as a management consultant at Value Partners. She’ll be talking about her approach to sales as a team sport.
If you could visualize your data and share your findings with key team members? There are also free different subscription levels, depending on your needs: Power BI Free: With Power BI Free, you can access the Power BI Desktop app to create and manage reports. Well, I’ve got great news for you. Power BI Pro: Starting at $9.99
payment processing, gathering and remitting taxes, and subscription management) and what additional software you’ll need to add to your tech stack. In addition, they also offer a few basic features for subscription management, fraud detection, invoicing, and more. Flexible subscription management and recurring billing tools.
Full Interview: Audio Only Full Interview: Video 3 CRO Insights From Dave Gowans Why Full Funnel CRO Is Especially Important for SaaS and Subscriptions “The easiest and most straightforward bit of CRO is what you can do on the website,” Dave says. Stream the entire conversation or read the highlights below. Jump to highlights.
Promoting feature adoption and engagement. Encouraging subscription renewal. Totango’s dynamic assignment feature lets you scale your customer success management by automatically matching team members to customers who need assistance based on fit, skill and availability. Developing meaningful interview questions.
TL;DR At-risk customers are those who are showing signs of canceling their subscriptions. The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs. What are at-risk customers?
In this article, we’ll explore how placing your customers’ needs and feedback at the heart of your strategy can help you engage users and keep them coming back. Customer-led growth focuses on using customer insights to drive overall business growth, including product development, acquisition strategies, and customer retention.
In the high-stakes world of gaming, support teams face a unique set of challenges. The results are game-changing not just for your support team, but for player experience, retention, and ultimately, revenue. The real cost: Slowed-down business growth, player churn due to poor experiences, damaged brand reputation.
Marketing effectiveness : A good messaging strategy enhances your marketing efforts by ensuring your campaigns resonate with your audience, leading to higher engagement and conversion rates. Plus, knowing what customers want helps with better brand positioning, leading to increased engagement and conversion rates.
Businesses also win if, as a result of AI, teams are able to create more white-glove moments that turn users into customers for life. Here are five quick takeaways: Businesses focused on scaling need to think of customer support as a revenue team , not a cost center. For us, that first fit was with growing sales teams.
Customer behavior data refers to any customers’ interactions inside the product across the different stages of the customer journey : from engaging with the onboarding checklist, to clicking on a particular feature, and more. It gives insights into customers’ buying behaviors and engagement data. That’s it.
– Behavioral — purchase history, engagement, and loyalty. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Take an example of a subscription-based streaming service conducting customer segmentation analysis. Need-based segmentation in Userpilot.
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