2016

How Amazon Web Services (AWS) Achieved an $11.5B Run Rate by Working Backwards

Hitenism

In 2006, after Amazon Web Services (AWS) helped pioneer what we now call the cloud, product development changed forever. What once took millions of dollars and a team of engineers to create, a lone developer could suddenly hack together in half an hour. Today, one-third of daily internet users visit websites built on top of AWS. AWS is now an $11.5B run rate business and has made up for an incredible 67% of Amazon’s operating revenue last quarter.

Cloud 159

SaaS Financial Plan 2.0

The Angel VC

Almost exactly four years ago I published a financial plan template for SaaS startups based on a model that I had created for Zendesk a few years earlier. I received a lot of great feedback on the template and the original post remains one of the most viewed posts on this blog up to this day. In the last few weeks I've finally found some time to create a "v2" of the template.

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How to use the V2MOM framework to align and inspire your B2B SaaS marketing team

Aaron Beashel

Just a few months into my stint at Campaign Monitor, a new CEO joined to lead the company. That CEO was a guy named Alex Bard. Alex co-founded the well-known SaaS company Desk.com before selling it to Salesforce and becoming the VP of Service Cloud (their second largest business unit, behind Sales Cloud).

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7 Principles To Mastering Growth Marketing

Brian Balfour

We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. A glance at the front page of GrowthHackers.com , Inbound.org, or any other growth hacking community is all it takes to understand the obsession. As a result, marketers now get the majority of their “learning” through this hack-tic based content.

How Software Companies Fit into the Payments Revenue Food Chain

As software companies become a larger part of the payments world, they need to decide how far up the payments revenue food chain they want to go. How much can software companies earn from payments? Find out more in this eBook!

Looking for customers in all the wrong places

Practical Advice on SaaS marketing

When asked why he robbed banks, Willie Sutton explained “because that’s where the money is.” Not that marketers are bank robbers, but the same idea applies to finding prospective customers. If you want to get their attention, you need to go where they are. If you’re at they'll never look, it’s unlikely prospects will see you. This idea certainly sounds logical. In fact, it may sound blatantly obvious. So why do so many companies ignore it?

More Trending

Insightful Study of 386 SaaS Startup Pricing Pages

OnStartups

Late last year, I combed through the Montclare SaaS 250 — a directory of the biggest SaaS companies in the world — to find common trends in what I thought would be a significant dataset. As it turned out, 80% of the 250 biggest SaaS companies didn’t have a pricing page at all. Expecting to find a set of data more representative of what I’m used to seeing around (essentially startups), I turned to a bigger sample, scraping information from the first 400 startups in AngelList’s ‘Trending’ category.

Manual Automation: How to build software with no code

Hacking Revenue

We don’t know how to code, yet we built and sold online businesses. We’re a business person and a product person who always wanted to learn how to program, but just never gave it enough effort (that’s what we like to think). We can put together a WordPress website and we have some fancy badges in CodeAcademy, but no CTO in his right mind will let either of us touch their production environment and/or keyboard. But we do know how online businesses work.

Growth Engineer Job Description Cheatsheet

Sylvia Ng

Putting together a job description for a Growth Engineer? Wondering what others are doing? Save time with this cheat sheet! The below tidbits are taken from 30+ job descriptions for Growth Engineers, all from tech companies such as Asana, Airbnb, AdRoll, Cybercoders, Mircosoft, UXPin, and Zenefits, to name a few. Copy and paste what’s relevant to you to build your job description, or just scroll through to get some inspiration.

There are Only 3 Pricing Strategies for Your Startup

Tomasz Tunguz

Pricing. Is there any word that confers some whisper of dark arts than pricing? Or any question that instills less confidence than, “How did you derive your pricing strategy?” ” Many times, startups replicate and tune competitors’ pricing strategies. If everyone else prices per seat, then so should we… Is this the right thought process? Madhavan Ramanujam is a pricing expert.

How Becoming a Payment Facilitator Improves Your Merchant’s Experience

Many business-to-business software companies were founded for a single, fundamental purpose: to improve the business solutions. How does becoming a payment facilitator help them achieve this? Find out in this guide!

VSA. Why this is Great for SaaS Companies!

Aber Law Firm

The VSA is a super new group called the Vendor Security Alliance. As soon as I read this article about it Link , I realized it was a great idea for all Software as a Service (SaaS companies) and will help get cloud service contracts signed.

Cloud 52

The Five Most Critical Mistakes Founders Make When Raising Money

Hitenism

Two tweets about raising money was all it took to get 81 email responses and 53 customer development calls with founders. I haven’t had this big of a reaction to an idea and I’ve done this type of research on product ideas for the last 13 years! That’s when I realized that fundraising may be startup founders’ biggest pain point. In the interviews, my business partner and I asked founders about their fundraising process and problems.

What does it take to raise capital, in SaaS, in 2016?

The Angel VC

When we invest in a SaaS startup, which almost always happens at the seed stage, the next big milestone on the company’s roadmap is usually a Series A. If you carry this thought further and assume that the biggest goal after the Series A is to get to the Series B (and so on, you get the idea) it sounds like turtles all the way down. But financing rounds are obviously not a goal in itself. They are a means to a bigger goal.

SaaS 162

The End of the Customer Journey

ReSci

It’s time to call it: the “customer journey,” as you know it, is officially dead. It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…. The post The End of the Customer Journey appeared first on ReSci

PayOps Fact Sheet

Infinicept's PayOps™ platform helps your business onboard and manage merchants so you can generate payments revenue, control your customer experience, deliver an improved product, and increase valuation.

5 Recommendations for Setting Yearly Growth Goals

Brian Balfour

(You can download my Yearly Growth Goals Template that I used on our team at HubSpot at the bottom of this post.) We are nearing the year end and that probably means many teams are finalizing their growth goals for next year. Just the thought of the planning process is probably jacking up your stress levels. After all, setting yearly growth goals in fast-changing environments feels like shooting darts blindfolded.

Why Drive-by Marketing Doesn’t Work

Practical Advice on SaaS marketing

So you’ve just shipped your new software-as-a-service (SaaS) solution, and for sure you’re eager to tell the world: get out a press announcement, roll-out a search engine marketing campaign, sign-up for industry events, and whatever else you can think of. Here’s some advice: Slow down. As tough as it is to resist the urge to do something , hold off a bit before going full blast with all this marketing activity. And if you’ve already started, hang on and take a deep breath.

Process: B2B SaaS Leadgen via Social Tools

yoursales

B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS B2B SaaS LEADGEN VIA SOCIAL TOOLS T his time around we’ve got something special for you: A free step-by-step guide to B2B SaaS Leadgen via Social Tools. YourSales is a sales outsourcing company for B2B SaaS companies. With a global sales force and heaps of experience in B2B sales for SaaS companies, we help clients solve problems, help companies buy, and work with the sales funnel on a 24-hour basis.

B2B 40

Zero to IPO: Lessons From The Unlikely Story of HubSpot

OnStartups

HubSpot has had a pretty good run. Went from zero to IPO. What's not known is how unlikely the story of our success is. II gave a talk at the 2016 SaaStr Conference hosted by Jason Lemkin. The slides and full video from the talk are included below, with some quick notes on a few of the topics covered. Here's me presenting what turned out to be the most popular slide (more on this idea at the end of the article). Here is the full deck from Slideshare.

Payments 101 Webinar: Demystifying Payments

Speaker: Tracie Poland and Ted Vandeburg

Payments don’t have to be complicated. Whether you're exploring payments for the first time or figuring out how you might put them to work for you, this webinar recording will help you get started.

Why Direct To Consumer Ecommerce Brands Are Winning Over Retail

Hacking Revenue

There is a tectonic change in the retail and services industry. The Direct-To-Consumer movement. While it already began a few years back, these brands and entrepreneurs are now in every industry, changing the habits, preferences and share of wallet of the most desirable consumers. Direct-To-Consumer brands are products or services that are financed, designed, produced, marketed, distributed and sold by the same company. They bypass the middleman and connect directly to consumers.

Setting Up Analytics for Your Tech Startup to Scale

Sylvia Ng

I’m a huge fan of Brian Balfour (ex-VP of Growth at Hubspot), who maintains that growth is about process first and tactics second. Tactics change and tactics fail. But if you have a process, a “machine” that lets you test and evaluate tactics to reach specific goals, then you’re paving the way to success, and ensuring that the team learns.

How to Create Competitive Advantage for Your Startup with Proxy Metrics

Tomasz Tunguz

Imagine you’ve just been named the head of a bustling New York City restaurant challenged by one issue - customers complain about the customer service. A data-driven person, you search for a metric to evaluate the current customer service to validate the complaint and then track as you experiment with the restaurant’s operations. What metrics would you employ? You might run a survey of customers at exit. You could follow with customers by telephone the day after the meal.

3 Nuggets Every SaaS Company Needs to Remember

Aber Law Firm

We represent lots, literally 100s and 100s, of SaaS companies and there are a few nuggets of useful information that we want to share with other SaaS companies when they think about negotiating an enterprise SaaS agreement. Ok, here goes. Setting the Right Expectations.

Compliance 101: What You Need to Know as a Payfac

This guide will help you understand what compliance means as a Payfac, what these requirements are and where they come from, so you can begin to make sense of it all.

Pitch Deck Templates Won’t Get You Funding, Here’s What You Can Do

Hitenism

When raising money, most founders start by creating a pitch deck. Investors see countless versions of these pitch decks every day. Between cold emails, warm introductions, founders I know and incubators I help, I personally get ten to twenty a day. Every single one of these businesses is unique. Yet most of their decks look and sound the same. With titles like “The Problem” “The Opportunity” “Market Size” and “Team” these decks aren’t differentiated.

That’s a nice little $1-2M SaaS company you have here. Call me to discuss if it will scale!

The Angel VC

About two years ago, Josh Hannah of Matrix Partners wrote an excellent article titled “That's a nice little $40M eCommerce company you have there. Call me when it scales.” In it he argues that an eCommerce business with $10 to $20 million in revenues is not that hard to build and also not very valuable.

6 ways to attract more customer love to your brand

ReSci

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love. Think about it: with all the choice in the market…. The post 6 ways to attract more customer love to your brand appeared first on ReSci

How To Setup A Growth Team For Maximum Impact

Brian Balfour

Part of every team’s identity is how they measure success, and each team measures their success in different ways. Product teams might be measured by NPS, feature output, or possibly by metrics. An engineering team’s success may be measured by uptime and reliability among other things, and a design team’s success could be measured on usability. But measuring the success of the growth team is a tougher question. Every team from product, to marketing, to operations indirectly influences growth.

How to Choose the Right Business Intelligence Vendor

How does your current BI vendor stack up against the competition? Who’s the perfect vendor for your business needs? Find out by downloading your complimentary copy today!

Competing in a crowded market

Practical Advice on SaaS marketing

First a confession. Every once in awhile I get a call from a SaaS company looking for help with their customer acquisition plan, and my first thought is "Are you kidding? The company tells me that they've developed a wonderful solution with a boatload of impressive features. But they're selling into a market that's already crowded with other vendors. Just what the world needs - another HR or CRM or email marketing or whatever solution.

SQL is still superior for big-data analytics

Rakam

I wanted write about using only SQL for analytical queries (possibly for big-data) because when I talk about SQL, people usually tend to say that it’s not a good fit for analytics and they have to write complex code in Java or use a NO-SQL solution that has custom query language because in big-data world, all the paradigms should be changed and become complex.

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