Sat.Jan 18, 2020 - Fri.Jan 24, 2020

SaaS Founder’s Guide To Conversational Marketing

Incredo

Conversational marketing has conquered the SaaS industry long ago. Software companies engage, qualify, and recommend visitors with the help of chatbots who set new rules for improving user experience.

The good, the bad, and the ugly: ChartMogul’s Nick Franklin on navigating hypergrowth

Inside Intercom

? ?. For new tech companies, the outside world is filled with deadly traps. The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. In this world, growth trumps all other priorities.

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4 Myths Selling SaaS Into Enterprise

SaaStr

By Avanish Sahai, Google Cloud VP of ISV & Application Partners. At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. I am a former CXO and current investor and board member in the B2B software space.

The Top 7 Churn Management Strategies for B2B Enterprises

Totango

You are not powerless in the face of churn. There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan.

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Debt Financing Fuels Your Growth - on Your Terms. Zero Dilution.

The landscape of startup financing is changing. Learn why SaaS founders are turning to debt capital options like revenue-based financing.

The Evolution of Software Marketing: Hey Marketing, Go Get [This]!

Kellblog

As loyal readers know, I’m a reductionist , always trying to find the shortest, simplest way of saying things even if some degree of precision gets lost in the process and even if things end up more subtle than they initially appear.

More Trending

We sold Intros for $100,000: Turning a product failure into a business success

Baremetrics

In 2018 we launched a product called Baremetrics Intros, which essentially helped companies and investors find each other based on their actual data instead of just who they knew. Three months later… we shut it down. It was, commercially, a failure.

Why 36% is the magic number: Finding the right amount of text in mobile apps

Inside Intercom

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences.

After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

By Geoff Roberts 20 min read. Last month I woke up to a Twitter update that Buildium , where I started my career, had been sold for $580M. Five hundred and eighty million dollars, I mouthed out loud. Holy f**k.

5 Years and 300 SaaStr Podcasts with Harry Stebbings. A Look Back.

SaaStr

SaaStr just crossed 300 (!) podcasts led by our good friend and family Harry Stebbings. The first one launched on March 1, 2016 with Tiago Paiva, CEO of unicorn Talkdesk: SaaStr Podcast #001: Tiago Paiva, Founder On How Talkdesk Reached $3m in Sales Without Spending $1 on Marketing.

Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Trust is at the Core of Software Marketing

Tom Tunguz

Today, the world's most valuable brand is Apple. Forbes estimates Apple's brand is worth $205B. Why is Apple's brand worth so much? It's the trust the brand inspires in consumers. Apple customers know Apple the company. They understand the product philososphy, the history, the quality of typical Apple products, and the reputation for quality. A strong brand is the lagging indicator of having built trust. We won't buy from people or companies we don't trust. The same is true in software.

How to sell if you work in a unique niche

Predictable Revenue

Just because what you are selling is unique, it doesn’t mean that it must be hard to find people who would buy it and convince them to do so. Indeed, the biggest drawback of being in a unique niche is figuring out where you stand in the product landscape and how competitive the market is.

David Cohen & Brad Feld on what they’ve learned from 20 episodes of the Give First podcast

TechStars

David Cohen and Brad Feld muse on the terrific guests they’ve talked to so far and tease some new guests, announcements, and books coming soon.

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The 20 Hottest Sessions at 2020 SaaStr Annual (So Far)

SaaStr

We launched registration for 2020 SaaStrAnnual.com March 10-11-12 this week and while it is too early to tell which sessions will be the most packed (some aren’t even out / up yet), we can say with certainty that at least the hottest 20 sessions so far will be full to the brim.

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The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

Every Company Will Be a Fintech Company

Andreessen Horowitz

This is an abbreviated version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube.

10 Sales Interview Questions to Hire the Perfect Sales Team

Sales Hacker

If you think sales is a simple job, I have a few hundred professional connections who would like a word with you. There’s a common idea that salespeople are only judged on their quota. But as straightforward as their metrics may be, their jobs are anything but simple.

Understanding the Customer Success Team Structure

Totango

The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose is to build, maintain, and optimize lasting customer relationships by helping them fulfill and even exceed their own business goals.

SaaStr Podcasts for the Week with BigID and New Relic — January 24, 2020

SaaStr

301: Dimitri Sirota is the Founder & CEO @ BigID, the startup that provides advanced data discovery and intelligence for the data centre and cloud.

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Four Trends in Consumer Tech

Andreessen Horowitz

This is a written version of a presentation I gave live at the a16z Summit in November 2019. You can watch a video version on YouTube. With so much technology in our everyday lives, it’s easy to wonder: Are … The post Four Trends in Consumer Tech appeared first on Andreessen Horowitz.

What’s In My Stack? (A Look at Bloobirds’s Go-To Sales)

Sales Hacker

What are the tools modern sales teams use to get peak results? Some of our partners have been kind enough to share their sales stack with the community, but we want to hear from other organizations as well.

Instagram's Algorithm Update and How it Influences You

Adhere Creative

Have you noticed a drop in your Instagram engagement lately? You’re not alone. All of us have been affected by new algorithm changes that have impacted engagement and changed the way businesses and users interface with their Instagram followers.

What should a startup know before rejecting an outside investor?

SaaStr

Q: What should a startup know before rejecting an outside investor? Know they may not be there later. Investing in start-ups is very risky. Not only do most start-ups fail, but it is more than that.

Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Games, Memes, and Giveaways: How Tech Celebrates Chinese New Year

Andreessen Horowitz

Chinese New Year, the biggest holiday in Chinese culture, is traditionally celebrated with family gatherings, fireworks, a national TV show with over a billion viewers, and gifted red envelopes (stuffed with money).

Self Branding: 2 Steps to Build a Personal Sales Brand (& Catapult Your Career)

Sales Hacker

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding.

Which sales commission structure results in the best performance?

Close.io

The short answer is it depends on you, your business, and your goals. There is no magic formula for commission planning. And while that might sound like a cop-out, I’ve been through it several times in previous companies and it’s invariably a test-driven process.

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The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)

SaaStr

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Want to see more content like this? Join us at SaaStr Annual 2020.

Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.