Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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The Top 10 Mistakes SaaS Startups Make: The 2025 Edition

SaaStr

Dear SaaStr: What are the top mistakes SaaS start-ups make on the way to the first $10m ARR? The list is of course endless but my Top 10 or so: # 1. Not hiring a truly great co-founder. The world in tech is just so competitive now. You cant settle for the best I could get co-founder. #2. Not hiring a 100+% truly committed co-founder. I see so many founders just quit now, even just in the first few months.

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ABM vs Outbound Sales: A Comprehensive Guide for SaaS Companies

Inturact

Do you want to know the real difference between Account-Based Marketing (ABM) and Outbound Sales? You're not alone. Many of our clients come to us a little confused about ABM vs Outbound Sales.

Sales 59
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SaaS integrations in acquisitions and mergers

BetterCloud

Congratulations on your newest acquisition! This huge accomplishment has now brought a major workload upon your IT department and it can be quite paralyzing wondering where to start. New users, new applications, and a whole slew of questions are heading your way. Challenges of SaaS integrations in M&A Integrating multiple IT environments is no easy feat while still keeping up with the day-to-day support needed to keep your organization up and running.

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7 Steps to Execute an Effective B2B SaaS ABM Campaign

Kalungi

Did you know that 76% of marketers using ABM see a higher ROI compared to any other marketing strategy? Focus. Personalization. Results. Thats what Account-Based Marketing brings to the table for SaaS companies. Yet, many SaaS companies hesitate to adopt ABM because of its complexity.

B2B 40
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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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Best Low-Code Platform Developers in 2024

SaaS Metrics

As the demand for rapid application development grows, low-code platforms have become essential tools for businesses looking to streamline their processes and bring innovative solutions to the market quickly. In 2024, several companies stand out as leaders in low-code development, offering robust solutions that cater to a wide range of industries. Here, Read more The post Best Low-Code Platform Developers in 2024 first appeared on SaaS Metrics.

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Clouded Judgement 1.24.25 - The Year of Enterprise AI

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The Year of “Enterprise AI” One of the biggest challenges facing AI systems in enterprises today is the “last mile” problem: how do you make AI both reliable and accurate for specific enterprise use cases?

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How Integrated Payments Simplify Back-Office Operations

USIO

Integrated payment systems, which combine transaction processing with other back-office functions, are emerging as a game-changer. They not only streamline operations but also reduce errors, save time, and enhance the overall customer experience. This is particularly vital for businesses managing high transaction volumes or operating across multiple sales channels.

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Scaling Success: Digital Entrepreneurship and SaaS Exits

FastSpring

If you own a SaaS or other digital product business such as a Slack plugin, Chrome extension, online publishing business, mobile app, or even a blog and youre looking to exit, you may have a lot of questions about how best to go about it. In this episode of Growth Stage, we interview Flippa CEO Blake Hutchison about how Flippa works, as well as insights on what you should know if you’re a digital business owner looking to sell your business.

Scale 116
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It’s 2025 And Even Salesforce’s Sales Team is Kind of Phoning It In (At Least Some Of It)

SaaStr

So below is an email I got from the Slack team at Salesforce. Its just mid. Its pretty bad. Even in 2025. Even with AI and Salesforces $300+ Billion market cap behind it: Lets break down a few mid things: Only 2 times to talk provided. I understand some argue this is a good tactic but its pretty mid when I didnt even ask for a meeting. Zero personalization.

Scale 278
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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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4 Steps To Get In Front Of Your Target Audience Tonight

The Daily Egg

A target audience includes the people who most likely want your product or service. Its a subset of your target market, which includes anyone who. The post 4 Steps To Get In Front Of Your Target Audience Tonight appeared first on The Daily Egg.

Marketing 246
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Merchant Underwriting: What It Is, How It Works, and Why It’s Important

Stax

The merchant underwriting process is a critical step that payment processors and financial institutions use to assess the risk associated with onboarding new businesses. Whether you’re running a small eCommerce shop or managing a high-risk industry venture, understanding merchant underwriting can help you navigate the approval process and maintain a strong partnership with your payment service provider.

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How to Use Product Analytics to Remove Friction

User Pilot

If you really want to build a product your users love, removing user friction entirely is not the answer. If friction points were universally bad, no product would have security checks, confirmation dialogs, or multi-step workflows. Such critical steps prevent users from making irreversible decisions. The goal isnt to eliminate all friction. Instead, it is to identify the right and wrong types of friction and remove the bad friction to create a holistic user onboarding journey.

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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Moving upmarket isn’t just a nice-to-have for most SaaS companies – it’s often the difference between building a sustainable $100M+ ARR business and getting stuck in the mid-market quicksand. Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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How to Be the Go-To Subject Matter Expert in Your Niche

The Daily Egg

Need in-depth guidance on a nuanced subject or training in a technical area? Ask a subject matter expert (SME) who knows the topic inside and. The post How to Be the Go-To Subject Matter Expert in Your Niche appeared first on The Daily Egg.

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3 Blind Spots Killing Your Revenue Growth

Predictable Revenue

Lets uncover the three biggest blind spots revenue leaders face and explore how to overcome them with actionable strategies. The post 3 Blind Spots Killing Your Revenue Growth appeared first on Predictable Revenue.

Revenue 130
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8 Ways To Automate SEO and Content Tasks With LLMs

The Moz Blog

Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.

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What’s Really Working in Embedded Finance: Key Learnings from Adyen’s $100B+ Experience

SaaStr

At SaaStr Annual , Jamie Del Porto, Head of Account Management, shared a deep dive on how embedded finance really works for B2B companies (and beyond): The TL;DR on Embedded Finance in 2025 Embedded finance isn’t just payments anymore – it’s a massive revenue opportunity that’s transforming how SaaS companies monetize SaaS platforms are seeing up to 70% revenue uplift from embedded finance offerings 97% higher customer satisfaction when platforms offer financial services

Payments 246
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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10 Persuasion Techniques That Don’t Feel Fake

The Daily Egg

Persuasion techniques are reliable communication strategies that motivate people to act, feel a certain way, or influence their decision. I understand how the idea of. The post 10 Persuasion Techniques That Dont Feel Fake appeared first on The Daily Egg.

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Why Investing in Standalone Session Replay Tools Is a Bad Idea

User Pilot

I have been using standalone session replay tools for quite a long time. And while theyre great, hear me out. They record and replay user sessions to help product managers like myself identify issues and understand how people interact with their products. At first, this seemed like a smart investment for my company, so I invested. I watched session recordings, analyzed user behavior, and tried to understand it all.

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Top SEO Tips for 2025 — Whiteboard Friday

The Moz Blog

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chimas got you covered! In this weeks episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.

Branding 116
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Top SaaStr Posts, Vids & Pods of Week: HubSpot’s CoFounder, YCombinator’s Secrets, GitHub’s CPO on AI, MangoMint and More!!

SaaStr

Top SaaStr Posts: #1. AI Should Kill Contact Me in 2025. Its Long Since Time. #2: Adding AI to SaaS: Inside the AI Product Strategies of Figma, Cloudflare, GitHub and Ramp #3: Crunchbase: 50% of VC Capital Went to SF Bay Last Year, Q4 Roared Back for Venture Capital #4: 8 Quick Ways to Get More High Quality Leads. Right Now. #5: Doing 5, 6 or 7 Figure Deals?

AI 269
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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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What is a Headline? Answers From Copywriting Legends

The Daily Egg

Headlines are hands down the SINGLE most important component of any marketing campaign, full stop. They can make or break every piece of marketing media. The post What is a Headline? Answers From Copywriting Legends appeared first on The Daily Egg.

Marketing 147
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Biggest Data Breaches of 2024: Emerging Threats, Impact, and Proactive Prevention Strategies

Scytale

Data breaches are a modern-day nightmare for all types of businesses, particularly for SaaS companies handling sensitive customer information. While it often feels like were constantly hearing about the biggest data breaches in US history, 2024 truly set the bar for some of the most significant security crises to date. Lets take a closer look at the major data breaches of 2024, the lessons learned, and how your business can proactively protect itself from becoming the next headline.

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How to Find Frustrated Sessions and What to From Them

User Pilot

Frustrated sessions and frustrated users. We all have them. They churn, leave negative reviews and bad word-of-mouth. Studies even show 88% of users are less likely to return after a bad experience, and 13% will tell at least 15 people about their frustration. But here’s the problem: instead of seeing these users as valuable sources of insight, we often just try to appease them when they make themselves known.

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Just Announced: SaaStr Annual 2025 Headline Speakers: The CEOs and CXOs of Snowflake, HubSpot, Dropbox, ServiceTitan, Canva, Descript, and 100s More!!

SaaStr

We’re back and BIGGER and better than ever! 2025 SaaStr Annual is May 13-15 in SF Bay Area We have 100s of speakers and workshops coming to you from the best in SaaS, Cloud and AI, and we’re ready to announce our Launch Speakers: CEO Snowflake CEO HubSpot CEO Dropbox CEO Descript CTO Rubrik CEO Clio CEO Snyk CRO ServiceTitan CCO Canva CEO + CRO Flock Safety CMO + CRO Grammarly CEO Observe CEO Own CCO Bill GTM OpenAi CMO Infinite Reality VP AI Wiz VPCS GitHub Head of CS Stripe CPO Amp

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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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5 Perfect Website Ideas to Build as a Student

The Daily Egg

A successful and well-run site can absolutely go on your resume, and it shows future employers or business connections that youve got ambition, talent, and. The post 5 Perfect Website Ideas to Build as a Student appeared first on The Daily Egg.

Business 147
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Top Themes in Data Transcript

Tom Tunguz

Slide 1 Clearing: While data world consolidates, capabilities have exploded with AI. Content: AI is rewriting every rule about what’s possible with data Those two forces in tension will make for an exciting 2025 Slide 2 Clearing: My name is Tomasz Tunguz, founder and general partner at Theory. Content: I’ve been investing in data for the last 17 years and have worked with companies like Looker, Monte Carlo, Hex, Omni, Tobiko Data and Mother Duck I founded Theory, a venture firm manag

Data 100
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The Evolution of Ideal Customer Profiles: From Startups to Enterprise ABM

Inturact

You've landed your first few enterprise deals, but scaling that success feels like catching lightning in a bottle. What worked for your startup-focused ICP isn't cutting it anymore, and those hard-won enterprise wins are starting to look more like lucky breaks than repeatable victories.