You’ll Lose Customers. It Hurts. But Don’t Let Them Become Angry Ex-Customers.
OCTOBER 2, 2019
The other day, I had an experience I’ve never had in 14 years of building and buying SaaS: I became That Angry Customer. Really, an Angry Ex-Customer. I don’t have time or energy to get too angry about a few bits and bytes, or a few nickels. But in this case, the vendor just went too far, too many times, and created disruption all across our little tiny team. Again and again and again.