Tue.Feb 27, 2024

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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

SaaStr

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter.

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Why (and How) to Think About Your ROI of Global Digital Payments

BlueSnap

When CFOs and other business leaders think about their return on investment, it is easy to overlook payments. However, your global digital payments strategy can significantly impact profitability. The post Why (and How) to Think About Your ROI of Global Digital Payments appeared first on BlueSnap.

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Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup?

SaaStr

Dear SaaStr: What Is The Best Indicators of Product Market Fit at an Early Stage SaaS B2B Startup? This is a rough metric, but I’d say from experience working closely with 25+ SaaS companies … if you aren’t growing > 10% a month after $10k in MRR or so … then you don’t yet have product-market fit. Not yet at least. One way or another, every reasonably fast-growing SaaS company hits double-digit growth, for a while.

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Find Your Difficulty Benchmark – Next Level

The Moz Blog

With this workflow, you’ll successfully identify your site’s current Difficulty benchmark to help you focus your research, set goals, streamline resource allocation, and set expectations for stakeholders.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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Dear SaaStr: Does a Big Exit Make You Happy?

SaaStr

Dear SaaStr: Does a Big Exit Make You Happy? Well here in the SF Bay Area … we live in a strange place. Folks I know with “infinite” money sort of fall into 3 buckets: Category 1: Still Building Stuff. For Whatever Reason. In their DNA. This is who they are. Oftentimes, they aren’t really happy. But they thrive here. Elon Musk could hand off the reins now, couldn’t he?

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15 Communities for Creators to Help You Connect, Learn, and Find Brand Partnerships

Buffer Resources

Life as a creator can occasionally be a little… lonely. Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or

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How to Leverage Funnel Analytics to Streamline Product and Marketing Efforts

User Pilot

Funnel analytics is one of the buzzwords in marketing, sales, and product management. But what exactly does it involve? In the article, we discuss just that. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. We also look at the best analytics tools for the job. Let’s get into it!

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GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole

Sales Hacker

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. Amanda is a passionate marketing professional with more than 15 years of experience in helping SaaS companies build impactful brands, communicate differentiated value, and grow high-performing marketing teams.

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Unveiling the Future: A Comprehensive Whitepaper on Agile Monetization

Blulogix

Unveiling the Future: A Comprehensive Whitepaper on Agile Monetization By BluLogix Team A Culmination of Insights, Strategies, and Real-World Success Stories As we journeyed together through the transformative landscape of agile monetization , we’ve explored the nuances, challenges, and triumphs of adapting to a rapidly evolving digital economy.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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The Biggest Healthcare Companies You’ve Never Heard Of with Julie Klapstein

Andreessen Horowitz

Julie Klapstein, founding CEO of Availity, long-time healthcare executive, and a16z Bio + Health’s newest advisory partner, joins Julie Yoo, general partner at a16z Bio + Health. Together, they delve into Julie Klapstein’s rich career journey, which has spanned several decades of progress in healthcare. They also discussed building Availity, her time at MultiPlan, and the network effects undergirding both businesses.

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Transforming B2B enterprise SaaS billing with SubscriptionFlow

Subscription Flow

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult.

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Top 7 Subscription Payment Gateways To Elevate Your Subscriptions in 2024

Chargebee

The remarkable growth of the global subscription and recurring billing management market, expected to escalate from $5.9 billion in 2021 to $14.5 billion by 2027, underscores the increasing preference for subscription services over one-time purchases among consumers worldwide. This surge necessitates the deployment of a robust payment processing system to harness the full potential of subscription models.

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How AI Is Going to Revolutionize Customer Support!

Groove HQ

Artificial Intelligence (AI) is reshaping the world at an unprecedented pace. Platforms like OpenAI and Bard are at the forefront of this movement, offering tools that amplify human potential. They enable users to generate creative content, streamline processes, and extract insights from massive data sets. These platforms have garnered significant attention due to their advanced […] The post How AI Is Going to Revolutionize Customer Support!

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How to Leverage AI for Actionable Insights in BI, Data, and Analytics

In the rapidly-evolving world of embedded analytics and business intelligence, one important question has emerged at the forefront: How can you leverage artificial intelligence (AI) to enhance your application’s analytics capabilities? Imagine having an AI tool that answers your user’s questions with a deep understanding of the context in their business and applications, nuances of their industry, and unique challenges they face.

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The Quest for True Signal: How Zynga Spotted Mobile

Andreessen Horowitz

You might recognize the name Mark Pincus but we almost guarantee you recognize the game Farmville. Mark Pincus is the founder and longtime CEO of Zynga, known for its massive global franchise of games, including those household names like Farmville and Words with Friends. Zynga was also at the forefront of the transition to mobile and the use of large platforms like Facebook for distribution.

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How to Create a Killer Sell Sheet That Gets Results

CloseSaaS

Doing in-person sales? Sending direct mail campaigns? An effective sell sheet can help you attract leads. Get pro tips & sell sheet templates to swipe.

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Why (and How) to Think About Your ROI of Global Digital Payments

BlueSnap

When CFOs and other business leaders think about their return on investment, it is easy to overlook payments. However, your global digital payments strategy can significantly impact profitability. The post Why (and How) to Think About Your ROI of Global Digital Payments appeared first on BlueSnap.

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The Impact of Economic Uncertainty on Leadership and Hiring with Maranda Dziekonski

30 Day Leadership

In this episode, host Nils Vinje welcomes back Maranda Dziekonski for a wide-ranging discussion on leadership practices and challenges currently facing the tech industry. They tackle the impact of the current economic uncertainty on hiring, discuss how layoffs are affecting organizations, and give insights into key program cuts in the industry. Nils and Maranda also delve into the long-term implications of leadership decisions and the importance of investing in DE&I and Learning and Developm

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Improve Your Business with Programmatic Advertising?

How To Buy Saas

Real-time bidding (RTB) is just a small section of the vast technological landscape of algorithmic media advertising purchases (programmatic), the volume of which is expected to surpass $95.2 billion by 2032. This technology can take into account hundreds of parameters, ranging from user behavior on websites to information from CRM systems and even data on weather conditions, to determine an optimal bid per ad impression for an advertiser.

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Generative AI Governance: Essential Tips to Get Started

Scytale

GenAI has interceded and disrupted ‘business as usual’ at an unprecedented speed, simultaneously bringing incredible power but undeniable responsibilities. Sure, modern-day businesses are well acquainted with technological advancements. However, AI’s arrival (and implementation) has certainly caused a fair amount of whiplash, as some companies still try to wrap their heads around use, risks, and overall ethical governance.

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a16z Builders Retreat Registration Page

Andreessen Horowitz

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Annual Layoffs: The New “Best Practice”?

SaaStr

Are layoffs now just institutionalized in Silicon Valley? And if so, what does that mean? Instacart was one of the 3 Tech IPOs to go out late last year, along with Klaviyo and ARM. And then crushed the last quarter, with $800m of revenue and a stunning $200m of EBTIDA! At the same time — they announced 7% layoffs to get more efficient. Now, 24+ months ago, this would have been a shocker.

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Embedded Analytics Insights for 2024

Organizations look to embedded analytics to provide greater self-service for users, introduce AI capabilities, offer better insight into data, and provide customizable dashboards that present data in a visually pleasing, easy-to-access format. To better understand the factors behind the decision to build or buy analytics, insightsoftware partnered with Hanover Research to survey IT, software development, and analytics professionals on why they make the embedded analytics choices they do.