Tue.Sep 17, 2024

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How to Measure the Success of Your SaaS Application

SaaS Metrics

By focusing on key metrics like MRR and CAC, you can unlock deeper insights into your SaaS application's success—discover how to interpret them effectively! The post How to Measure the Success of Your SaaS Application first appeared on SaaS Metrics.

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HubSpot and Shopify Are Both Going More Enterprise. But Also — More SMB.

SaaStr

So two of the great leaders in SMB SaaS, Shopify for e-commerce, and HubSpot for sales, marketing and more, are going more upmarket: HubSpot 100+ seat deals are up 55% Shopify now gets 31% of its revenue from “Plus” or its bigger brands and more enterprise product And yet … they are also both going more SMB as well! HubSpot’s ACV has actually come down a tiny bit to $11,225 as its also pushes its new entry-level and single-seat products Shopify’s smaller merchants h

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The Best Time to Post on LinkedIn to Boost Your Following + Engagement in 2024

Buffer Resources

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork.

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Dear SaaStr: When Will VCs Push You To Bring On an Outside / Professional CEO?

SaaStr

Dear SaaStr: When Will VCs Push You To Bring On an Outside / Professional CEO? I think 99% of successful VCs, especially “traditional”, experience Silicon Valley-type VCs have now seen you want to back the founder-CEO forever if you can. You sometimes get a short-term boost from a Professional CEO, especially as they often are very good at recruiting, a skill it takes many first time founders a while to truly learn and embrace.

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The Next Evolution in Subscriptions and Recurring Payments

Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market. Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth.

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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay

Sales Hacker

Austin Hay is the Co-Founder of Clarify, a new intelligent CRM built as a platform that developers love. He is also a Partner and MarTech Teacher at Reforge, as well as a MarTech Advisor and GTM Investor at HBE Ventures. With a background leading marketing technology teams at high-growth startups like Ramp, Branch, and mParticle, Austin brings a wealth of expertise on the evolving MarTech and RevTech landscape.

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Why Great Marketers Look at Pipeline Coverage, Not Just Pipeline Generation

Kellblog

“How’s it going at StartCo?” I asked. “Great,” the CMO replied. “We hit 105% of our pipeline generation (pipegen) goals last quarter, and with a healthy pipe/spend ratio of above 10.” “Nice,” I said. “How sales doing?” “Oh, that’s another matter,” the CMO said. “They landed at 82% of new logo ARR plan.” Quick: what’s wrong with this conversation?

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What is a Payment Gateway and How Does It Work?

Stax

A payment gateway is a must-have for online stores. In fact, research from 2023 shows that 69% of Americans said they’ve used a digital payment method in the past 3 months when making a purchase. And the best way for online businesses to start accepting payments is with a payment gateway. But hold on: If you’re wondering what a payment gateway is, and just why exactly you need one, we’ve got you covered.

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Your Guide To Building a Strong Customer Experience Team

Groove HQ

It’s not enough to offer a high-quality product or service. If that’s all you bring to the table, buyers don’t have a clear reason to choose your business over the competition. So if you’ve put a lot of time into development and marketing, but you’re struggling to attract and/or retain customers, your focus might be […] The post Your Guide To Building a Strong Customer Experience Team appeared first on Groove Blog.

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Everything You Need to Know About PCI Compliance for Credit Card Processing

Stax

In the new, digital era of payment management and shopping, protecting customer data is a top priority. While the news may bring breaking headlines about stolen or lost data from large corporations, every business can take the steps necessary to secure sensitive data. TL;DR PCI compliance is essential because it helps prevent data breaches, ultimately cultivating customer trust.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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How to Prevent Flows from Running in a Sandbox

CloudKettle

Flows are very useful tools within Salesforce. However, there may be instances when you have a Flow that you do NOT want to run in a Sandbox. For example, maybe you have a Scheduled Triggered Flow that sends emails, or triggers an integration. Were this Flow to run in a sandbox you would see unwanted […] The post How to Prevent Flows from Running in a Sandbox appeared first on CloudKettle.

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ACH Payment vs Wire Transfer Similarities and Differences: How to Choose Between ACH vs Wire

Stax

When did you last use cash or check to pay for something? If you had to scratch your head to answer this question, you’re among 9 in 10 Americans who prefer digital transactions over traditional payment methods. According to Mordor Intelligence , the electronic payments industry was valued at $7.36 trillion in 2021 and is expected to grow at a CAGR of 11.08% to hit $15.27 trillion in 2030.

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Top Performance Metrics Every SaaS Company Should Track

SaaS Metrics

Learn the crucial performance metrics every SaaS company must track to unlock growth potential and enhance customer satisfaction—discover what you might be missing! The post Top Performance Metrics Every SaaS Company Should Track first appeared on SaaS Metrics.

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CMMC vs NIST: Decoding the Differences for Enhanced Cybersecurity

Scytale

Let’s be real. In this high-tech hyperconnected world, cyber threats are lurking around every corner. So, keeping data safe isn’t just important, it’s essential. For organizations that work with the U.S. government, especially those handling sensitive information for the Department of Defense (DoD), cybersecurity is more than just a checkbox. That’s where frameworks like the Cybersecurity Maturity Model Certification (CMMC) and the National Institute of Standards and Technology (NIST) guid

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Should you renew? When to say goodbye to software contracts

BetterCloud

To renew or not to renew? That is the question. As you assess your company’s techstack, you’re likely facing the question of whether to renew or replace contracts that are nearing expiration. How can you still be sure the features and functionality of every software program your team uses are still a good fit for your employees? Is there a way your team determines if the SaaS application should renew or if the time has come to search for a different tool?