Mon.Mar 06, 2023

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Product-Led Acquisition: How PLG Companies Acquire New Customers at Scale

User Pilot

What’s product-led acquisition? How is it different from product-led growth? What are its benefits? If you’re after answers to these questions, we’ve got you covered. We also look at different strategies that you can deploy to drive PLA and retain your users afterward. We also introduce key metrics product managers should follow if they’re serious about PLG.

Scale 96
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71% of You Are Doing More Outbound in 2023. Often, A Lot More.

SaaStr

So the recent survey we did above took me a bit by surprise. Since the earliest days of SaaStr, we’ve pushed founders to do more outbound, earlier. We’ve pushed the point that outbound — done right — always works. Done poorly, it often just ends up a bunch of expensive spam, however. And it does seem like with times a bit tougher for many, dialing up outbound could be the answer.

Revenue 233
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How ChatGPT Will Restructure Engineering Teams & Create Opportunity for Startups

Tom Tunguz

As machine learning becomes core to every product, engineering teams will restructure. In the past, the core engineering team & the data science/machine learning teams worked separately. The core engineering team ships the product & focuses on reliability. For most companies, the data science team analyzed data & wrote machine learning models to support the business functions : sales, marketing, customer support.

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How AI can help find new employees

IT World

Before employing artificial intelligence (AI) to find job candidates, Southwest Airlines had no definitive way to track the success of the company's email and website hiring campaigns. The airline also couldn’t queue up potential applicants who’d logged into a job listings page and left before an applicable position had been posted. Since it began using an AI-enabled hiring platform from tech firm Phenom , the airline now has “a warm pipeline of candidates” it can draw on whenever jobs opportuni

AI 134
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How to use Instagram Collab Posts in your Social Media Strategy

Buffer Resources

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.

More Trending

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Register for “Globally Scale Your SaaS Business by Streamlining Online Selling and Finance Operations,” an In-Person Roundtable With Frederic Linfjärd

FastSpring

It’s not easy to build a SaaS, software, or digital product from the ground up — and it’s even harder when you have to worry about all the other logistical details that go along with growing a business. Frederic Linfjärd was working on scaling Capture One’s software into new countries, and he was learning firsthand just how difficult it was to sell the product by building an online store in house.

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Field Tested Ways B2B Sellers Can Better Manage Their Opportunities

Sales Hacker

In order to succeed in B2B sales, you need to have a solid process in place for managing opportunities. With deals becoming increasingly complex and sales cycles getting longer, it’s more important than ever to have a process that works. Even if you’re dealing with a short sales cycle, you still need to be able to close deals predictably. So what does effective opportunity management look like for a modern seller?

B2B 85
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How to Hire a CTO: An In-Depth Guide for Success

TurnKey Labs

The fact is, not every company needs a Chief Technology Officer. But if you’re reading this, chances are you’ve put together a strong team and dynamic product, and have realized you’re missing an integral piece of the puzzle. Knowing how to hire a CTO is one thing—knowing when to hire a CTO is another.

CTO 57
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How ChatGPT Can Improve Your Data Analytics

InsightOutData

You’ve probably heard about ChatGPT’s AI chatbot and maybe you’ve even taken it for a spin, but have you discovered how incredibly useful it is for analyzing your organization’s data? Boost Your Excel Skills with ChatGPT If you still keep most of your data contained in Excel spreadsheets, ChatGPT can help you process and interpret your datasets. You can actually copy and paste individual spreadsheets into ChatGPT and ask all sorts of questions to better understand what your data is actually show

ChatGPT 52
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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3 Cancellation Flow Examples to Reduce Customer Churn

Chargebee

Often, the difference between a customer with churn intent and a truly disgruntled ex-customer, is the fine thread we call the ‘cancellation flow.’ It is your Hail Mary(!), the final attempt at winning back your customer’s trust when all else – which is to say ‘their experience with your product’ – has failed.

Churn 52
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Logistics Firm Pidge Raises $3 Million In Pre-Series A Round

Entrepreneur - SaaS

Prior to this round, the founders bootstrapped the company with $2 million and raised $1 million from the Indian Angels Network in 2021

Trends 59
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How To Integrate PayPal with Your Website

Chargebee

Whether this is your first eCommerce store or 20th, PayPal is an excellent payment processing choice primarily for its agility and simplicity. A PayPal integration does not require advanced technical knowledge or a complex tech stack, has a quick time-to-value, and due to its widespread adoption is a popular choice for most businesses.

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Mar 06 – Customer Success Jobs

SmartKarrot

Role: Head of Customer Success / Client Ops & Delivery Location: London, England, United Kingdom (Hybrid) Organization: ecocareers As a Head of Customer Success or client Ops and Delivery you’ll be responsible for the strategy and day-to-day administration of the Operations & Delivery (Customer Success) team for Zeigo Power. The candidate should have prior management expertise overseeing delivery teams, related P&L, SaaS apps, and guiding users through their digital transition

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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A New Era of B2B Sales: Three Strategies Growth Leaders Must Implement Today with Outreach VP Global Innovation Evangelist Mary Shea (Video)

SaaStr

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. It can be both costly and exhausting to stay privy to the latest trends and able to predict the next big thing. SaaS companies must implement flexible and innovative sales strategies that can weather the future.

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What Kind of Keywords do Videos Rank For?

Neil Patel

To know how to rank videos in Google, you’ve got to understand the algorithm (at least, as much as we can). Search engines like Google want to deliver content to users with things they want to see. The good thing is that most people want to see a video rather than read long-winded text posts. Marketers are including video as a part of their campaign experience and seeing over 95% of video content converting the same or better than non-video content.

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Maybe one day every platform will be as secure as Apple

IT World

A look at the Biden Administration’s recently updated National Cybersecurity Strategy document seems to reflect some of the approaches to cybercrime Apple already employs. Take privacy, for example. The proposal suggests that privacy protection will no longer be something big tech can argue against – companies will be required to prioritize privacy.