Thu.Aug 11, 2022

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How to Build Client Relationships Digitally: 14 Pro Tips

Totango

Learn How to Build Client Relationships Digitally: 14 Proven Tactics. Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. In this article, we’ll show you how to build client relationships digitally with your SaaS customers.

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The Trillion Dollar Empire that Started with a Coupon

Tom Tunguz

This is a paper bond from the US Treasury dated 1976. This piece of paper guarantees its holder $5000 on August 15, 1986. At the bottom, four coupons entitle the holder to $200 at the maturity date on the top right. The coupons represent the interest on the bond. Those four little coupons would lead to the creation of a $2 trillion bond behemoth. Prior to the early 70s, investors bought bonds & held them until maturity.

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Adding Payments and Fintech to SaaS Can Be Great. But You Gotta Watch the Margins.

SaaStr

So in the Boom Times of later 2020 and 2021, almost every VC pushed SaaS companies to at least become a little bit of a fintech. Why? It seemed such an easy way to bolt on more revenue to an underlying SaaS platform. And indeed, sometimes it can be. Shopify now gets 2x the revenue from payments and merchant services than it does from SaaS subcriptions.

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Best WordPress Ecommerce Plugins Compared

The Daily Egg

Creating a money-making website with WordPress is an easier process when you take advantage of WordPress ecommerce plugins. We know this firsthand, The post Best WordPress Ecommerce Plugins Compared appeared first on The Daily Egg.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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Dear SaaStr: How Much Equity Do You Give to Extremely Early Employees?

SaaStr

Dear SaaStr: How Much Equity Do You Give to Extremely Early Employees? It’s a tough one because they really do deserve a lot. But the pie only adds to 100%. You really want to give the early folks a ton. At least — the very best ones. But it only adds to 100%. So my rough rule: Do 3x what you’d otherwise do if it’s super early , i.e. pre angel funding, pre product, pre revenue, etc.

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Thanks to BambooHR, Drata, GuideCX, Mailchimp, and Ramp for Sponsoring SaaStr Annual 2022!

SaaStr

We wanted to give a special shout-out to some of our newest sponsors for SaaStr Annual 2022. At the 8th ever SaaStr Annual, ~200 of the best and hottest companies on earth will go BIG as partners/sponsors. Join these incredible companies to experience all the value of SaaStr! BambooHR ‘s cloud-based system is an intuitive, affordable way for growing companies to manage essential employee information in a personalized Human Resources Information System (HRIS).

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Announcing our new guide ‘Supercharge Your Support: How In-context Support Can Boost Your Bottom Line’

Intercom, Inc.

10Today, retaining customers is more valuable than acquiring new customers. But facing economic uncertainty coupled with fewer resources, support teams need to work smarter, not harder to increase loyalty. Learn how in our new guide. In today’s digital era, customer expectations are rising but many support teams lack the modern tools and strategies needed to provide personal, efficient support at internet scale.

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10 Key Customer Success Roles and Responsibilities for SaaS CS Managers

User Pilot

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). As a result, customer success managers end up with more tasks than they can handle—making it harder to focus on helping users engage with the product and achieve success. So whether you’re hiring for a customer success (CS) position or applying for a role in this department, this guide will give you clarity on what CS managers do

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UserTesting’s Janelle Estes on using human insight to create memorable experiences

Intercom, Inc.

In our rush to accelerate digital transformation, we’ve been obsessed with collecting information. Lots and lots of it. We track every metric, create all kinds of dashboards, and use them to inform our every move. But data, while extremely valuable, can’t tell the whole story. It’s hard to truly understand your customers when you’re chasing that point increase in NPS or to empathize with their problems when you’re spending all day looking at charts on a computer screen.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn.

SaaSOptics

Raise, Sell, Merge, or Scale? How to Navigate the Market Downturn. Is it just me, or is it starting to feel a little tight in here? Everyone is starting to feel the squeeze of the market—especially those in the tech space. Seasoned industry vets may know what their next move should be, but navigating a changing market (especially one in a downturn) is an obstacle for any SaaS founder.

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How Headless Commerce Will Change How and Where We Buy

Andreessen Horowitz

Dirk Hoerig is the co-founder and CEO of Commercetools, and a veteran of the ecommerce space spanning two decades. In this interview, he explains “headless commerce” and why this API-centric architecture (often built atop cloud infrastructure and microservices) is especially important in the world of online retail and digital transactions, overall.

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What you need to know about the metaverse office of the future

IT World

It’s easy to say, as many have in recent months, that the office of the future is in the so-called metaverse or that the metaverse is the solution to remote and hybrid work issues. It’s easy because the word “metaverse” does not have a universally accepted meaning. For example, if the statement “The office of the future is in the metaverse” means people start their day by putting on virtual reality (VR) goggles, sitting at a virtual desk using a virtual computer surrounded by avatars, and going

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Measuring SNARK performance: Frontends, backends, and the future

Andreessen Horowitz

… The post Measuring SNARK performance: Frontends, backends, and the future appeared first on Andreessen Horowitz.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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In a hybrid workforce world, what happens to all that office space?

IT World

Offices are getting smaller — or at least companies that own or lease office space are now using less of it, according to t he 2022 Office Space Report compiled by workplace management software maker Robin Powered. The company surveyed 247 business owners, facilities managers and those in charge of office space to get a better idea of what companies plan to do with their all their cubicles, meeting rooms and offices in the aftermath of workplace changes brought about by the COVID-19 pandemic,

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What is Lead Generation? How to Generate Leads in 2023(Definition & Strategies)

CloseSaaS

What is lead generation? Basically, it's the act of finding new potential customers and attracting them to your business. Learn more about the definition + strategies.

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Apple builds slowly, thinks laterally, knows its customers

IT World

As development of its AR glasses inches toward the release of v.1, Apple’s innovation engine continues to churn — and now the company is investing in content to drive services revenue in what is expected to be a challenging macro-economic environment. Dance nimble, dance light. Apple’s teams of economists, accountants, lobbyists, and managers are feeding back insights from across the planet, which is why the company knows that to make it through the coming years it needs to continue to diversify

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6 Social Media Lead Generation Strategies You Should Watch Out For

CloseSaaS

Learn some of the best social media lead generation strategies, including quizzes, targeted ads, referral campaigns, and more.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What is Salesforce CMS?

CloudKettle

Salesforce CMS or Content Management System provides the means to create, manage and deliver content from a central location. What makes it powerful is its capacity to deliver that content to multiple channels. This means CMS content can be used in multiple Experience Cloud sites (communities), in Marketing Cloud, Heroku, in Lightning Experience apps and […].

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5 Benefits of Marketing Automation for B2B Businesses

CloseSaaS

B2B marketing automation makes your life easier as a marketer. Learn how automation can get you better leads, improved follow-ups and workflows, and more.

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7 Time-Tested Strategies for Leveling Up Your Business

SmartKarrot

Are you wondering why your business is not seeing the results you hoped for? Then it’s time to level up your business strategies. The future of work and business is changing rapidly, and to stay ahead of the competition, leveling up will help you find gaps and streamline processes to maximize results. When we talk about leveling up your business, we focus on building the fundamentals and implementing new ways to scale your business to achieve sustainable growth.

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10 Strategies to Generate Sales Leads Without Cold Calling

CloseSaaS

Wondering how to generate sales leads without cold calling? Here are 10 strategies to find potential customers without picking up the phone.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.