What is Customer Lifetime Value?
Neil Patel
MARCH 8, 2023
In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business. That means digging deeper into the data around: customer behavior purchase history brand interactions This allows you to: better understand your target market develop strategies for acquiring new customers identify opportu
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