Tue.Jul 20, 2021

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How to Create a SaaS Marketing Plan in 7 Steps

Baremetrics

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. From ranking for over 34,000 keywords to running its own knowledge base (i.e., HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion.

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Google Voice Alternatives

The Daily Egg

Google Voice is a solid call service option if you’re strapped for resources and/or looking for basic VoIP services. Its app is extremely simple to navigate and you can personalize it to forward calls and keep spam away. It’s free for personal use but it charges if you get it for business use. Overall, Google […]. The post Google Voice Alternatives appeared first on The Daily Egg.

Business 321
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How to Utilize Automated Email Marketing

Neil Patel

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

Marketing 145
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Best EDI Software Compared

The Daily Egg

Our EDI (electronic data interchange) software reviews are based on 50+ hours of researching dozens of EDI software providers on the market. Based on this research, we’ve concluded that Babelway is the best EDI software for most businesses. This solution ranks so high on our list due to its simplicity, versatility, and robust technology that […].

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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What Causes High Bounce Rates in 2021—and How to Fix It

Unbounce

Imagine this: You publish your landing page and wait for your conversions to roll in. Except they don’t — you see tons of bounces instead. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Here’s the good news: You can take action to lower your bounce rates (and, therefore, raise your conversion rates).

More Trending

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PODCAST 170: Building a Company from the Ground Up with Zach Rego

Sales Hacker

This week on the Sales Hacker podcast, we speak with Zach Rego , VP of Sales & Marketing at Unstack. Building a company from the ground up comes with its set of challenges: calling hundreds of leads, setting up the website, and learning skills as you go. With the right vision, and keeping an eye out for professional opportunities in your current job, you can position yourself for success. powered by Sounder.

Scale 85
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Top 5 cryptocurrency jobs

SaaS Metrics

Have you ever thought of how the perception of work has changed since the beginning of digitalization? Probably, yes, because the digital age influenced every domain: commerce, medicine, education, finances, etc. In 2020, no one expected our lives to be changed forever. When the Coronavirus pandemic invaded the world, the necessity of. Read more. The post Top 5 cryptocurrency jobs first appeared on SaaS Metrics.

Finance 59
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How to Remove Legal Review Bottlenecks to Accelerate Deal Cycles

Sales Hacker

Learn best practices to increase alignment with the legal team to streamline collaboration, improve quality, eliminate unnecessary delays, and speed up your overall deal flow. The post How to Remove Legal Review Bottlenecks to Accelerate Deal Cycles appeared first on Sales Hacker.

Sales 71
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Getting Started with Pardot

CloudKettle

The Ultimate Pardot Resource Guide This blog post is intended for marketing automation specialists switching to Pardot from another marketing automation platform, or anyone else who would like to learn Pardot. What is Pardot? Pardot (pronounced par-dot, not par-doh) is a B2B marketing automation platform that was acquired by Salesforce in 2011. Pardot provides standard […].

B2B 52
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Zuora Employees Lend Over $50,000 USD on Kiva.Org

Zuora

Zuora and Kiva share the same vision of a more inclusive economy. At Zuora, we believe the World Subscribed is […]. The post Zuora Employees Lend Over $50,000 USD on Kiva.Org appeared first on Zuora.

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SaaSOps Leaders Episode 3, Featuring Marques Stewart

BetterCloud

BetterCloud CEO David Politis talks with Marques Stewart , Vice President of Technology at Achievement First. They talk about how Stewart interviewed for and landed his first job in IT over Skype before remote work dominated the world (4:06), the unique challenges of reimagining the school experience during the pandemic (10:26), and how automation enables his team to deliver a best-in-class experience to a network of over 15,000 students (32:39).

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David Barrett, CEO of Expensify: Good Intentions, Bad Advice: How to Keep Your Board Aligned with Your Vision (Video + Transcript)

SaaStr

In the run up to 2021 SaaStr Annual , Expensify CEO David Barrett is rejoining us as a top speaker from Annuals part. At ’21 Annual, Dave gave us one of the most popular sessions of the year on managing your Board of Directors. . A great one to look back on: ———-. If you want to know about dynamics between members on your board and how to get through the “valley of death,” aka getting from 0 to $1 million in ARR, then you should hear what David Barrett, CEO of Expensify

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Jul 20 – Customer Success Jobs

SmartKarrot

Role: Vice President, Customer Success Location: Redwood City, CA, US Organization: Synack, Inc. As a Vice President of Customer Success, you will develop Synack’s Customer Support strategy that aligns with the next stage of growth and global customer expansion. Design, hire and manage 24×7 global customer support team implementing Tiers 1, 2, and 3 and building the infrastructure to support the operational model.

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Catch Up on the Top Sessions from SaaStr Money 2021!!

SaaStr

That’s a wrap on SaaStr Money 2021 ! Here’s what you missed: Ringing the Bell on Competition with Chime’s CEO. Chris Britt, CEO @ Chime & Satya Patel, Partner @ Homebrew. Chime wasn’t the first digital bank, but it has become the largest one in the United States. Come hear from Chris Britt, co-founder, and CEO, about Chime’s journey in a highly competitive market and what it took to win.

Payments 253
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8 Proven Ways To Increase User Engagement In-App For SaaS

User Pilot

Are you looking for the best tactics to increase user engagement for your SaaS product in-app? That’s brilliant, as when more of your users/customers continue engaging with your product, your customer retention rate will keep improving. In this article, you’ll learn all you need to know about increasing user engagement in SaaS: What user engagement is.

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How to Create Ultimate Guides to Drive Leads, Traffic, and Conversions

Neil Patel

Ultimate guides are everywhere. You’ve probably read your fair share, and maybe you’ve even written a couple. They can be a great way to get traffic, build links, and increase your authority, but they’re far from easy to create. The issue most people run into is the sheer amount of content out there nowadays. How do you create an ultimate guide if there are already tons of posts on your chosen subject?

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Product Story Telling for Upscope Co-browsing. Who is the Bad Guy?

Upscope

In stories there's normally a clear bad guy. Who is the bad guy in your product story? Below we'll use a couple of story structures to build stories for Upscope. Our core customers include live chat support agents, customer success onboarding specialists, loan officers and sales reps whose jobs overlap with support and onboarding. Read part 1 of Product Story Telling here We'll use these two product story formats Pixar's process Once upon a time there was.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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CFOs Benefit from Customer-centric Operations Metrics

OPEXEngine

Knowing — and sharing widely — how operational changes impact user experience can generate alignment on spending priorities. Whether or not you oversee operations as part of your remit, CFOs would benefit from tracking and sharing customer experience and other operational key performance indicators; it can help in getting alignment on investment priorities across the organization.

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Product Story Telling for Upscope Co-browsing. Who is the Bad Guy?

Upscope

In stories there's normally a clear bad guy. Who is the bad guy in your product story? Below we'll build stories for Upscope. Upscope's core users include live chat support agents, customer success onboarding specialists and sales reps whose jobs overlap with support and onboarding. We first set out who the bad guy is for each story and then create the story using common story telling formats.