Blulogix
FEBRUARY 26, 2025
By BluLogix Team The Role of Invoice Forecasting in Financial Planning Introduction Predicting revenue accurately is a game-changer for businesses of all sizes. Invoice forecasting is not just a financial functionits a strategic tool that helps companies optimize cash flow, improve budgeting, and reduce financial risk. Traditional revenue forecasting methods rely on estimates and past trends.
Tom Tunguz
FEBRUARY 26, 2025
Most startups play defense when discussing pricing with customers. They dance between asking for too little, leaving money on the table, and asking for too much, only to lose the customer’s interest. The very best companies lead their customers in that dance. They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message.
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SaaStr
FEBRUARY 26, 2025
So Salesforce has now grown into the active granddad of SaaS. Not moving, er growing, as fast as it once did. But it’s matured into a true force of nature: $40B ARR Growing 9% 33% Non-GAAP Operating Margins (19% GAAP) Generating $13B of free cash flow a year!! Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth.
The Daily Egg
FEBRUARY 26, 2025
What makes a website beautiful? No, wait. A better question. Why does it matter if it is? Like dating, too many people are caught up. The post Ugly Websites That Are Actually Superbly Designed to Make $ appeared first on The Daily Egg.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
SaaStr
FEBRUARY 26, 2025
Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers? A few years ago, I would have said No. Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. But like many things my views have evolved "The Rise of CRO: The Challenges of Unchecked Growth" @davegerhardt + @jasonlk pic.twitter.com/VL3S6MAFOw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) Jun
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
SaaStr
FEBRUARY 26, 2025
This is probably too conservative, and may sound awfully abstract to founders at earlier stages but if I was a founder at a hot start-up growing quickly today, I wouldnt raise at > a $300m valuation until I was 100% sure I was on the IPO track for real. Thats $500m ARR growing 50%. Thats what all the last 5 SaaS IPOs, all the SaaS IPOs since 2021 in fact, were doing at IPO: Rubrik, Klaviyo, ServiceTitan, OneStream and Sailpoint.
The Daily Egg
FEBRUARY 26, 2025
Theres one thing that can make me feel better about visiting a website Ive never been to before and thats the little padlock icon next. The post How to Choose The Right Trust Badges & Where to Put Them appeared first on The Daily Egg.
SaaStr
FEBRUARY 26, 2025
The 5 Key Things You Need to Know About Modern Go-To-Market Adam Gross, former CEO of Vimeo and Heroku and and veteran of Salesforce and Dropbox joined SaaStr Annual for a deep dive on the evolution of SaaS go-to-market strategies. What he shared was pure gold for any SaaS founder trying to navigate the complex world of GTM motions. 1. Why PLG Matters More Than Ever First, let’s talk numbers.
The Daily Egg
FEBRUARY 26, 2025
The 404 page is one of those pages visitors of your site need but probably wont realize they need it until its not there. This. The post 7 Best 404 Page Examples and Every Best Practice They Use appeared first on The Daily Egg.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
Dubb
FEBRUARY 26, 2025
[link] Why Video is a Game-Changer for Sales Professionals If youre in sales, youre always looking for ways to make your outreach more effective. The reality is, video is one of the most powerful tools you can use. It allows you to create genuine, human connections that drive engagement and, ultimately, revenue. But not The post Top 5 Ways to Make the Best Sales Video appeared first on Dubb Blog.
The Moz Blog
FEBRUARY 26, 2025
As marketers, creating content is a critical component of our job. But sometimes it can be challenging to come up with new ideas or ways to iterate on old ones. To help, lets dig into different ways to use the Moz tools to supplement content strategies.
Dubb
FEBRUARY 26, 2025
[link] Why Make a Video in Business Matters Today Video content isnt just popularits essential. Whether youre in sales, marketing, or customer support, video helps build stronger connections, convey messages more effectively, and increase engagement. When you want to make a video that drives action, the process of producing high-quality content can feel overwhelming.
User Pilot
FEBRUARY 26, 2025
Data is great, but it doesnt tell you everything you need to know. As a product manager, you need to go beyond numbers and dig into how users are actually moving around in your product. Thats why session replays are an irreplaceable part of my toolkit. Over the years, Ive used session replays to catch friction points, troubleshoot bugs, refine onboarding flows, and much more.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Dubb
FEBRUARY 26, 2025
[link] Hey sales and marketing professionals, are you looking to create the best sales videos that will engage your audience and increase sales? In this blog, youll learn everything you need to craft an effective sales pitch using video content that helps you close more sales and build trust with your prospects The post Top 5 Ways to Make the Best Sales Video in 2025 appeared first on Dubb Blog.
Nimble - Sales
FEBRUARY 26, 2025
In the age of digital marketing, personalization is no longer a luxury; its a necessity. Small businesses, in particular, can leverage email marketing personalization within their Customer Relationship Management (CRM) system to build stronger relationships, increase engagement, and drive sales. The post Best Practices of Email Marketing Personalization in CRM for Small Business appeared first on Nimble Blog.
Dubb
FEBRUARY 26, 2025
[link] Hey sales and marketing professionals, are you looking to make the biggest and most effective impact in your sales outreach that results in increased revenue? In this blog, you're going to learn about the top 5 ways to make the best sales videos. Why Sales Videos Are So Effective Video is the The post Make the Best Sales Video: Top 5 Ways appeared first on Dubb Blog.
Buffer Resources
FEBRUARY 26, 2025
If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
GetUplift
FEBRUARY 26, 2025
Let’s start with something we all know but dont talk about enough: Most of your organic search traffic doesnt convert. (And no, that’s not an invitation to sigh and accept defeat.) For too many of us, SEO and conversions exist in separate universes. SEOs celebrate traffic uplifts in one meeting and CROs and Growth teams discuss low conversion rates in another, rarely sitting in the same room together and connecting these two critical dots.
SaaS Metrics
FEBRUARY 26, 2025
In the online casino gaming world, innovative mechanics are introduced to improve engagement and retention. Respin slots are one of the latest mechanics to emerge in casino gaming. This mechanic gives players a second chance to boost their incomes on certain spins. While a spins result is final in standard slot games, Read more The post Second Chances: The Strategy of Respin Slots first appeared on SaaS Metrics.
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