Thu.Jul 06, 2023

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Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps?

SaaStr

Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps? When in doubt — just start with round-robin, at least for in-bound leads. I.e., just route each new lead in order to the next rep. The reason is less philosophical than practical. Some day, in the end, you are probably going to end up with territories, along with other types of segmentation (by vertical, by customer size — which you should do as early as practical, etc.).

Sales 258
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What 70m Thread Users Mean for B2B Marketers

Tom Tunguz

Threads , Facebook’s newest social product & direct Twitter competitor, has surged to 70m monthly active users (MAU) as of this morning. What does that mean for B2B marketers? About 1350m users open the Instagram app every month. About 368m click on Twitter’s blue bird, 72% fewer. Threads, launched on July 5th, counts about 70m or about 20% the size of Twitter.

B2B 226
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Founder’s Checklist: 10 Rules of the Boardroom with Threshold VC

SaaStr

Board meetings –– why do they sometimes feel like such a chore? Or worse, why do board meetings sometimes go so poorly? The answer is simple. Your board of directors is a group of people, and when in groups, predictable behavior patterns can cause negative outcomes. However, with a basic understanding of social psychology, it’s easier to manage the group and get more productive results from board meetings.

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Resources

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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5-Minute Whiteboard: How Obsession with Attribution Warps Marketing Investments

Sparktoro

Why do 90% of marketing dollars flow to paid/performance channels that provide attribution? HINT: It’s not because ads are 10X more effective than organic investments. It’s because ads aren’t just measurable, they’re attributable.

More Trending

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Digital transformation, AI, and the productivity problem

IT World

The age of generative AI comes with the promise that it will significantly increase productivity. I can certainly see the potential given I’m using a form of it writing this column and it is doing a decent job of anticipating the next word I intend to write. But I’m also noticing that to get the most from this feature, I need to hit the right arrow key, which slows me down considerably.

AI 80
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Lost in the maze? Simplify your customer journey map with these five tips

ChurnZero

As a customer success leader, I’ve seen time and time again companies over-engineer or altogether skip the most foundational step in building a great customer experience—and that is mapping the customer journey. In one of many similar instances, I was helping a SaaS company get to the root of its high customer churn. They’d get a deal done and somewhere along the way, the customer would turn over before the first annual renewal.

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Shutterstock offers customers legal indemnity for AI-created image use

IT World

Stock content provider and creative suite Shutterstock is the latest company in its field to offer customers a legal indemnity against suits related to AI-generated images created and licensed on its platform. In its announcement, issued Thursday, Shutterstock said that the aim is to provide a level of assurance to users of its services who want to leverage the ability to use AI-generated imagery but are concerned about legal risks that could arise under US intellectual property laws.

AI 78
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How to stand out in the Fintech space

Panintelligence

Competition in the Fintech market Fintech has disrupted the financial industry for a number of years now, but since the Open Banking initiative and the success of online banks like Monzo and Starling , more innovators have seen this space as a prosperous opportunity. Entrants to the area grow year-on-year, with expert predictions stating that the Fintech market will grow to over $37 billion by 2026.

Banking 52
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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Apple’s new 15-in. M2 MacBook Air is a consumer workhorse

IT World

Can you run your business on a 15-in. MacBook Air? I’ve used one for about a week, and I think most people can. It provides everything that's good in the existing M2 MacBook Air , but with a bigger screen and an approachable price. Out of the box Out of the box you can expect the usual Apple "wow" factor. The 0.45-in. thin, 3.3-pound, Midnight 512GB model I tested looks great, though I have developed a somewhat obsessive habit of cleaning up finger-marks on the chassis.

Pricing 73
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How to Build a Sales CRM and Enable Reps to Manage Themselves

CloseSaaS

Maximize your sales potential with a custom-built CRM setup and improved sales process so your sales reps can manage themselves and close deals faster.

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NYC law governing AI-based hiring tools goes live

IT World

After several delays, a New York City law requiring companies to vet their automated employee hiring or promotion tools went into effect Wednesday in an attempt to thwart biases baked into software used by HR offices. New York City Local Law 144, also known as the Bias Audit Law, will require hiring organizations to inform job applicants that algorithms automating the process are being used and have a third-party perform an audit of the software to check for any bias.

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Enhance Your Voice Of The Customer Program: 4 Pivotal Ways To Strengthen The Art Of Listening

Valuize Consulting

Improving The “How” To Learn More About the “Who” 44% of enterprises implement structured Voice of the Customer (VoC) programs to improve their customer experience and drive customer success innovation, ( NTT , 2020). Organizations that develop and nurture an effective VoC program are able to generate actionable insights, develop a deep understanding of their customers and their needs, uncover novel product development opportunities and drive greater customer success.

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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How To Effectively Plan Your Study Time For GCSEs

SaaS Metrics

GCSE exams held in May can only be passed with flawless rehearsal while using considerable tools, apps, tips, and techniques. A well-organized plan is a fundamental aspect to augment engagement and expected objectives in exams. Remember that students who work after forming an immaculate plan earn a foremost place in results, on. Read more The post How To Effectively Plan Your Study Time For GCSEs first appeared on SaaS Metrics.

Metrics 52
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Net Negative Churn in SaaS. Definition, Benchmarks & Tips

Chart Mogul

Churn, SaaS companies should avoid it like the plague. It’s a silent killer! But is the term churn always bad? Say hello to negative churn, churn’s much more friendly sister metric. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it. If you’re looking for positive growth, you … Churn, SaaS companies should avoid it like the plague.

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A Guide to Finding the Best Online Casino

SaaS Metrics

Before registering an online casino account at any random website you have recently stumbled upon, you should pause for a second to think. Is the casino safe? Here is a useful guide for beginners looking for a secure online casino controlled by a reputable operator with a superb reputation. How to find. Read more The post A Guide to Finding the Best Online Casino first appeared on SaaS Metrics.

Metrics 52
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What is Construction Project Management: A Comprehensive Guide

Teamgate

Construction project management is a complex field that involves overseeing a construction project from planning stages to completion. It requires a great deal of knowledge, skill, and experience, and the ability to manage a wide range of tasks, personnel, and resources.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.