Tue.Sep 10, 2019

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The Three Rules of Freemium

The Angel VC

At the SaaStr Europa conference in Paris a couple of weeks ago I sat down with Joaquim Lecha, the CEO of our portfolio company Typeform , to talk about “Freemium at Scale”. Founded and headquartered in Barcelona, the company launched a free version of its service seven years ago. During our conversation Joaquim revealed that this free service helps drive 180,000 monthly signups, and about 3% of those signups convert into paying users who are billed anywhere from €25 to €70 per month, depending o

Scale 172
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Calculating Sales Commissions Shouldn’t Be A Pain In The SaaS

Chargify

The title says it all…calculating sales commission shouldn’t be a pain in the SaaS. Yet, after countless conversations with SaaS sales teams, including our own, we concluded that everyone shares the same sentiment—it IS a pain in the SaaS. . But it is just math, right? While the math portion may be simple, tying revenue to reps and accurately tracking revenue performance over time is anything but simple—especially in a fast-paced segment like SaaS where any given rep could be selling diff

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How do I generate leads for a B2B SaaS business?

Net-Results

Being the person in charge of generating leads for a B2B SaaS business ( Net-Results , a marketing automation platform along the lines of Pardot and Marketo ), let me try and answer this question. With varying success, here are some things that we’ve tried to generate leads: Paid ads. Even though it’s gotten pricey, Google Ads still has positive ROI for us (measure by a cost per lead and revenue per lead source).

B2B 40
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Your First VP Does Not Have to Be a VP of Sales

SaaStr

There’s a simple point I’ve been talking about a lot lately, but it’s a super important one: When the time comes when you have enough momentum, capital, etc. to hire a real VP or two … you don’t have to start with the VP of Sales. It’s the natural place many of us start. We get 1-2 reps to hit quota, and we realize we need help to scale past that.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Neil Patel

Google makes over 3,200 algorithm changes per year. That’s a lot of changes. Just think about that for a minute… and let that sink in. It’s roughly 9 changes per day. So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue? You could follow their advice on how to rank well but that won’t do much for you.

Strategy 111

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Nailing the Essentials of Data Migration for Small Businesses

Nimble - Sales

Data is important for more types of organizations than ever before. No longer are giant corporations the firms that depend the most on big data for decision-making. Small businesses and even nonprofits rely on their data for support in nearly every aspect of their operations. Your small business almost certainly already uses its data about […].

Data 108
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Is ACH a Requirement for Applications With a Recurring Payments Component?

Agile Payments

Applications that have a subscription component can differ in many ways, but almost universally there is an advantage for the application to integrate to an ACH API for origination and management of recurring payments. requirement, maybe not. Advantage to integrate and offer, most certainly. One of the common problems that subscription based applications.

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How to Calculate Customer Lifetime Value

Totango

To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation of business has greatly increased customer fluidity and lowered the revenue value of the first purchase.

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Hybrid Payment Facilitation for SaaS Platforms

Agile Payments

A Payment Facilitator can be thought of as a Master Merchant that facilitates and processes credit and debit card transactions for their platform users.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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4 Software-Marketing Messages Scaring Your Customers Away

Entrepreneur - SaaS

Eliminate these from your arsenal and you're bound to generate sales.

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Reduce Employee Turnover (and Its Impact) Using Knowledge Management

OpenView Labs

Any business owner who’s ever lost a high-performing employee will tell you it didn’t lead to great things for their organization. First of all, employee turnover can cost companies up to 213% of the individual’s salary. Looking at productivity, it can take organizations up to two years to bring new hires up to the same level of efficiency as their high-performing predecessor.

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Recur Now 9/10: What's Up with Wunderlist?

ProfitWell

Today, we're unpacking why Wunderlist's founder is desperate to buy the app back. Last week we told you about a vague tweet by Product Habits' Hiten Shah. This week, we're bringing you answers. And, ProfitWell team members debate whether offering employees company equity is overrated or underrated. Today's Top Subscription News. Hiten Shah Reveals "FYI for Teams".

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How to Proactively Engage Clients and Automate Your High Touch Service – A Success Story

ChurnZero

How to Pro actively Engage Clients and Automate Your High Touch Service – A Success Story . MineralTree is a payment platform that helps thousands of business automate their invoice-to-pay process. By cutting out manual tasks and authorizations, the MineralTree platform strea m lines the Accounts Payable (AP) needs of financial professionals around the world. . .

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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Download Issue Fixed!

The SaaS CFO

If you experience any issues with downloads, please let me know. I apologize for the inconvenience. Ben. The post Download Issue Fixed! appeared first on The SaaS CFO.

SaaS 40
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Introducing the Close Starter Plan: The sales acceleration platform for growing teams

CloseSaaS

Ready to supercharge your company's growth? We've got you covered.

Sales 52
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Intercom’s fundamentals of good interaction design

Intercom, Inc.

The design community is no longer talking about having to prove the value of design to get a seat at the table. Designers have demonstrated that design can be a central pillar of business success. But they’ve also lost something along the way. Designers have stepped off their island where slick, yet ineffective and impractical design is made. They’ve embraced cross-functional relationships and work closely with partners all across the organization.

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Predictable Revenue Launches Outbound Labs Video Series: Learnings, Tips, and Trends From More Than 50 Innovative Outbound Sales Experiments

Predictable Revenue

We’ve run well over 50 experiments and have found some interesting, and often surprising results. We'll share with you what's working and what isn't for outbound sales. The post Predictable Revenue Launches Outbound Labs Video Series: Learnings, Tips, and Trends From More Than 50 Innovative Outbound Sales Experiments appeared first on Predictable Revenue.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Addressing the Ugly Side of Growth: Good Problems Are Still Problems, with Tara Bryant of PIpedrive (Video + Transcript)

SaaStr

Globalization opens up a world of opportunities for sales growth. We often focus on the positive sides of growth—but what about taking a look at the ugly sides? Even what we could consider “good problems” need preparation, and it starts by understanding your team and your goals, including knowing when and how to recruit members of your team, and building in a way that compliments your growth.

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Chargebacks 101: How to Minimize Charges for Your Ecommerce Business

FastSpring

Picture this. You’re checking your credit card statement and see a charge that you don’t recognize. What do you do? You file a complaint with your bank, of course. This is called a “chargeback”, and if you’re an e-commerce merchant, they can cost your business—big time. Heartland Payment systems estimate that around 0.01% of all transactions end in a chargeback. 0.01% doesn’t seem like much, right?

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Account Planning: Why You Can’t Afford Not To

Sales Hacker

Single-threaded selling simply won’t cut it in today’s sales world. If you want to successfully grow and retain accounts, you need the strategic, cross-functional approach facilitated by account planning. The post Account Planning: Why You Can’t Afford Not To appeared first on Sales Hacker.

Sales 64