User Pilot

OCTOBER 19, 2024

Unlike traditional businesses, most SaaS businesses operate the subscription pricing model. Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. Customer satisfaction measures customers’ happiness with a product, service, or experience.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

The Angel VC

NOVEMBER 29, 2013

At the bottom I noted what these phases usually mean in terms of the stage of your product and company and which funding level it typically corresponds with. This will help you in getting an understanding of your development speed, which later on will become more and more important. Let’s have a closer look at each of the three phases.

Scale 190

Scale Startup SaaS Customer Lifetime Value 190

FastSpring

JUNE 22, 2022

Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses. And that decision shapes their product and sales processes for the life of their company.

B2C 148

B2C Payments SaaS Payments B2B 148

SaaStr

APRIL 2, 2019

Show it to them in the context of your existing product. Market your new product within your existing product. Show the integration, show the new product with the customer’s data already in it. Alright, strategy number three – Finding product market fit again and again.

Scale 231

Scale Sales Hiring Scaling Strategy 231

Chart Mogul

JUNE 24, 2021

For subscription apps like Headspace , a global audience is part of their growth ambition. Cristina Poindexter , former Product Marketing Lead at Headspace talked about price localization strategies and how it aligns with their goals of bringing mental health to the world. Image via Android Developers.

Pricing 128

Pricing SaaS Payments Payments Payment Features 128

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Intercom, Inc.

JANUARY 16, 2020

His paintings have different shapes with very bright colors and we found that our boards developed in kind of the same style. So we wanted to bring a little bit of art into the day-to-day job of each person who uses our product. We also think about community and consultants and professional services as an ecosystem around our product.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

SaaStr

MARCH 1, 2024

We’re on the cusp of a golden age in AI, and the lesson learned from Cloud was that Cloud sped up the pace of development by a lot. At Base10, they expect to see the speed of development and deployment accelerate so dramatically that it will make our heads spin. ARPU, ACV, and LTV are increasing. Drop in costs.

Generative AI 293

Generative AI Outsourcing Services AI Software Review 293

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions. Website Design.

Scale 145

Scale Payment Features Consulting Sales Hiring 145

Baremetrics

AUGUST 23, 2021

Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance. Start your free trial today.

Strategy 104

Strategy Scale Payment Features Software Review 104

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Pricing 106

Pricing Scale SaaS Technical Review 106

SaaSOptics

APRIL 14, 2022

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. This metered-usage approach allows users to leverage the total value of your SaaS without being forced into a recurring monthly payment or an annual contract. .

Payments 98

Payments Pricing SaaS Payments Payment Services 98

SaaStr

JANUARY 24, 2024

Kate has a simple framework for going upmarket: Product, People, and Process. From a product standpoint, you might think you have product market fit. But selling to large companies means having the right security and administrative features and requirements.

Scale 273

Scale Sales Hiring Scaling Revenue 273

User Pilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

Product Marketing 59

Product Marketing Marketing Interviewing Retention 59

User Pilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

Intercom, Inc.

NOVEMBER 7, 2019

At Spendesk I am currently head of sales, so my main missions are about hiring and building the sales department on one side, and I also work around like all of the go-to-market strategy. So virtual cards to help you buy a new subscription or do a new digital marketing advertising campaign on LinkedIn. But what does it mean?

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

User Pilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager.

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

Chargebee

SEPTEMBER 2, 2024

Understanding why customers cancel their subscriptions is the key to refining product-market fit and achieving sustainable growth. For AI businesses, where innovation is rapid and competition fierce, knowing what drives customer decisions can make all the difference in the crucial early years of development.

Product Marketing 52

Product Marketing AI Business Marketing 52

Stax

MARCH 18, 2025

However, a SaaS company providing global HR and payroll solutions may have a few hundred customers paying a monthly or annual feein other words, making recurring payments over a longer period of time. Churn is the percentage of customers that end their subscriptions within a certain amount of time. Churn rate.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Kellblog

JULY 8, 2020

Mark’s a seasoned startup executive, he’s go-to-market oriented, and he has some large-company chops that he developed earlier in his career. They should have input, but startups should hire a VP of Marketing with strong product marketing skills at the same time as the first VP of Sales. (DK:

Sales Hiring 145

Sales Hiring Startup Software Review Enterprise 145

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. The Fundamental Unit of SaaS growth is the atomic go-to-market team of a startup.

Sales Recruiting 113

Sales Recruiting Startup Revenue Sales Hiring 113

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 261

Sales Recruiting Sales Hiring Scale VP of Engineering 261

User Pilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. The price point is likely to be above the sign-off threshold of most decision makers.

Business Model 195

Business Model Scale Pricing Payment Methods 195

SaaStr

JULY 15, 2022

Anshuman Pandey (@anshuman_01_): So what advice do you have for developer tool companies building out of the U.S. and trying to serve the market in the U.S.? Jacob just taught himself, going to the first question about SEO, he taught himself how to write canonical blog posts about how to manage mobile subscriptions.

Scale 293

Scale Outsourcing Services Sales Hiring VP of Engineering 293

Unbounce

FEBRUARY 9, 2022

As a small business owner, we know you’ve got limited time and expertise to run digital marketing campaigns. We also know that a whopping 47% of you run your marketing efforts all by yourselves. No-code installation and easy authorization mean not relying on a designer or developer to get a new tool up and running.

Payment Solutions 132

Payment Solutions Business Payments Payment Services 132

SaaStr

APRIL 30, 2022

So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Basically you can more easily start using products. The second constituent there is the developer. Why do developers love SaaS products? They love SaaS products.

SaaS Payments 246

SaaS Payments Metrics Payment Methods Scale 246

User Pilot

AUGUST 8, 2024

It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. TL;DR A product strategy is a high-level outline that shapes the development and management of a product. Userpilot provides a solid product strategy example in this regard.

Strategy 105

Strategy SaaS Customer Lifetime Value Development 105

SaaStr

APRIL 4, 2019

And that ultimately is what led us to become a Google Cloud customer, but what we saw is that it was speed, it was scalability, it was security, reliability, but also on the development side: Who was gonna take us faster to market from a development perspective when we made our selection to ultimately pick a cloud provider.

Cloud 173

Cloud Scale Trends Machine Learning 173

User Pilot

SEPTEMBER 10, 2024

Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments.

Market Segmentation 104

Market Segmentation Marketing B2B Product Marketing 104

Chaotic Flow

APRIL 14, 2015

SaaS businesses develop intimate, long term relationships with their customers that are enabled by the always-on connection between the SaaS customer and the SaaS business through the SaaS product. In SaaS, customers are the fundamental unit of measure. The quality of that tapestry hinges on the quality of your SaaS customers.

Scale 156

Scale SaaS Compensation Churn 156

Sales Enablement, SaaS and Growth

MARCH 23, 2020

OKRs were first developed by Andy Grove, former CEO of Intel, and they consist of a clearly defined goal (objective) and measures to track achievement of that goal (key results). Subscription business model. The lesson here is to view your products in terms of S Curves and ensure you’re investing in your next greatest hit.

Underperforming Technical Team 215

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 215

Chart Mogul

JANUARY 9, 2025

Its not just about knowing who your customers areits about having clear hypotheses that you can test on your journey to find product-market fit. Ideal customer profile (ICP) This involves identifying the key characteristics of the businesses or individuals your product is built for. Here are the basics you need to get started.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

User Pilot

JULY 17, 2024

User persona : Useful for product development and user experience design. Buyer persona : Helps create targeted marketing and sales strategies by focusing on the decision-makers in large enterprises. Customer persona : Aids in developing retention strategies by understanding the needs and behaviors of loyal customers.

Technical Review 105

Technical Review Software Review Market Research Interviewing 105

User Pilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Strategy 98

Strategy Sales Recruiting Scale Marketing 98

Andreessen Horowitz

JUNE 6, 2024

Depending on your goals, new products can deepen the wallet share of your existing customers by focusing on new users or new use cases, or they can expand your TAM by targeting new customers, new geographies, or new verticals. The fundamental pricing processes still apply when you’re launching a new product.

Pricing 97

Pricing Scale Customer Support Payment Features 97

User Pilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnels in SaaS.

Scale 98

Scale Software Review Customer Lifetime Value Marketing 98