Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?
SaaStr
JULY 23, 2025
But here’s what makes this particularly fascinating from a market development perspective: this explosive growth is happening while the underlying technology is admittedly broken. ARR per employee (~65 FTEs) Industry context: Typical SaaS companies achieve $200-400K ARR per employee Adoption Patterns: Loveable: 2.3M
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