What to Look for When Hiring a Head of Marketing for Your Startup
Tom Tunguz
FEBRUARY 19, 2014
Quantitative Marketing - aka growth hacking, is the team reponsible for marketing qualified leads (MQL). These teams are by nature technical, often performing significant data analysis to maximize return-on-investment of their marketing spend. Marcom teams interact quite a bit with Public Relations (internal or external).
Let's personalize your content