Remove Customer Success Remove Investment Remove Marketplace as a Service Remove Pricing
article thumbnail

Pricing Transformations in 2022

OpenView Labs

Welcome to the third edition of the Pricing Transformations series. Pricing Transformations in 2020. Pricing Transformations in 2021. Pricing models must be adaptable – 4/5 on this. We took off a point as there are still too few people who understand pricing models well enough to make them adaptable.

Pricing 82
article thumbnail

10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Cilingir

SaaStr

Only go-getters survive in the SaaS marketplace. From increasing competition to new products in the marketplace, there are too many variables for a salesperson to control. Contract processes, packaging, and pricing might change. Their engagement levels with customers are higher, and so is the potential to upsell them.

Scale 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

The main driver behind this success is that from day one, Atlassian took a product-led self-service approach to enterprise software. Businesses must make it easy and painless for customers to go from having a problem to getting into the product and solving it with as few barriers as possible. Marketplace partners.

Scale 227
article thumbnail

15 Most Popular SaaStr Annual 2022 Sessions (So Far!). See You Sep 13-15!!

SaaStr

From PLG and consumption-based pricing, to value-based selling and driving efficient growth, Erica will share veteran insights that will help you develop your own successful GTM strategy. It is time to adopt a future-proof sales model that meets how today’s customers want to buy. Don’t have your SaaStr Annual ticket yet?

Scale 246
article thumbnail

Where to Cultivate Loyalty: Advanced Strategies for Enhancing Customer Engagement and Retention

Blulogix

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Both require a proactive, data-driven approach, personalized experiences, and an unwavering commitment to customer satisfaction.

article thumbnail

Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

Congratulations you’ve built a product that’s proven itself in the marketplace! So how can you leverage that product’s success to obtain the valuation and funding you need to scale? Now I’m investing in that. I enjoyed that weird dynamic of trying to impress them and get them to invest in my company.

article thumbnail

Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.