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Storytelling in Customer Success: Use the Power of Goal Discovery

Sixteen Ventures

The Goal Discovery Framework is an invaluable tool for storytelling in customer success, enabling you to demonstrate value beyond the traditional focus on Return on Investment (ROI).

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Bridging the Engagement Gap: Keeping Customers Actively Invested

Sixteen Ventures

This statistic highlights a crucial reality in today’s competitive SaaS landscape: customer engagement is no longer a luxury, it’s a necessity for survival.

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What Order Should You Hire Your Management Team In?

SaaStr

Enough to invest, but not enough to go crazy with. But a great head of demand gen (or maybe growth hacking if you are SMB) should be very accretive at even $20k in MRR. You’ll probably be ready for your first VP of Customer Success by $2m-$3m in ARR. IME, rough order to make hires in: VPM: $0.2m

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The Double-Stretch Hire Rarely Works Out

SaaStr

corporate marketing or growth hacking) insisting on being your CMO. A customer success leader that was good at upsells — which is sort of, but not really, sales — that insists on being your VP of Sales. This is almost always the best investment you can make to help. More on that here.

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Proven SaaS Customer Success Best Practices to Increase Lifetime Value

Totango

With this focus on recurring revenue, your goal becomes increasing the lifetime value of your customer relations. It requires you to use SaaS customer success best practices centered around mutual growth, a deep understanding of customer behavior, and constant monitoring of your customer’s journey.

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A Look Back: Slack at $30,000,000 in ARR

SaaStr

In any event, in our case, the growth hacking worked from a top of the funnel perspective, but it was not closing deals. Then we needed a customer success team to make sure that customers were successful with the product and therefore renewed, so we ended up rebuilding all these functions out of Salesforce.

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8 Smart Tactics For Your SaaS Customer Acquisition Strategy

Incredo

If your users are small and medium-sized enterprises, you can create a case studies deck elaborating who was your customer, what difficulties he was facing, how your software helped overcome difficulties. You can spice up your customer success stories with client testimonials. That’s what we are talking about now.