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Why You Need More than CRM Features for Customer Success

Totango

Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. A customer relationship management app is software used to store data about prospect and client interactions in a single database to support sales, marketing, and other business functions.

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User Behavior Analytics Examples And Use Cases

User Pilot

TL;DR Behavioral analytics or user and entity behavior analytics is a data analysis process that focuses on understanding how users interact with your product. Behavioral analytics is a data analysis process that focuses on understanding how users interact with your product. That’s a sign of friction.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription.

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How to Build a Churn Prediction Model to Predict Customer Churn

User Pilot

TL;DR Churn prediction involves identifying at-risk customers who are likely to cancel their subscriptions or close/abandon their accounts. A churn model works by passing previous customer data through a machine learning model to identify the connections between features and targets and make predictions about new customers.

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What do the best customer success leaders have in common?

ChurnZero

But what playbooks, strategies and techniques do the best customer success leaders have in common – and what do they prioritize to help their teams succeed? Throughout his time as a leader and consultant, Peter has found that the top-performing and best customer success leaders have a few things in common.

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A Guide to Data-Driven Analytics in SaaS

User Pilot

What is data-driven analytics in SaaS? How to conduct user data analysis? TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. How can you collect the data?

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Benchmarking Tableau's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Today, we’ll examine Tableau, the market leader for data visualization software. Tableau sells software the old-fashioned way, with perpetual licenses not subscriptions. Customers pay a fee for the software up-front, in addition to an annual maintenance fee of about 20-25%.