The Challenge with SMB SaaS: High Growth Can Only Mask High Churn For Just So Long
SaaStr
JULY 26, 2022
Customers don’t expect as much in terms of security, compliance, etc. Customers often can deploy on their own. Customers don’t expect you to build a feature before they buy. But beyond all the other Pros and Cons of SMB vs enterprise, there’s one looming issue with SMB SaaS: Churn. Endemic churn.
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