Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. Playbook came out in 2016, after many years of us watching this evolution.

Business 215

Business Branding Startup Leadership 215

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Customer > Team > Individual During my time at HubSpot, the leadership team shared this mental model to help with decision-making. Subscription business model. User generated content. One of the Amazon Leadership Principles , “Have Backbone; Disagree and Commit” does just that. Customer data. Economies of scale.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Buffer Resources

OCTOBER 11, 2023

But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is). LinkedIn, however, has gone the other way.

Social Media 127

Social Media Branding AI Engagement 127

ProfitWell

OCTOBER 23, 2019

First up, a packed Twitter thread by Userpilot’s Aazar Ali Shad on product-led growth, an Appcues x Salesforce launch, plus the Product Marketing Alliance dropping its 2019 State of Product Marketing. Your top subscription news. Is this State of Marketing even something you should care to heed? A product-led tweet storm.

Technical Advisors 40

Technical Advisors Sales Recruiting Sales Hiring Customer Lifetime Value 40

Neil Patel

NOVEMBER 7, 2020

Fix My Churn specializes in these two areas: Fix My Churn collaborates with tech companies with a monthly subscription business model. And looking out for this portfolio-displaying characteristic in top email marketing also does you good. Thought Leadership. In its 40 years of existence, email marketing has evolved tremendously.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

SaaStr

AUGUST 19, 2022

One, content marketing and optimizing SEO. But then your questions are content marketing, sales, and performance marketing, right? Jason Lemkin: Then let’s go back to content marketing. I don’t know anyone that does content marketing aggressively and well where it doesn’t work.

Scale 201

Scale Sales Hiring Scaling VP of Engineering 201

SaaStr

JULY 15, 2022

But if you figure it out, if you know what you want from outbound or you know what you want from demand gen or content marketing, and then you hire a third party agency to augment it and you’re all over it and you micromanage it, that’s when it works. ” I’ve never seen that one work.

Scale 227

Scale Outsourcing Services Sales Hiring VP of Engineering 227

Chart Mogul

APRIL 3, 2018

It’s time for B2B SaaS to stand on its own as a mature category of software with its own thought leadership, unique user experience and branding. If you want to read more about the relationship with brand and user experience from a content perspective, check out the post Is Your Content Marketing Making Brand Withdrawals?

Branding 97

Branding B2B Investment User Experience 97

Neil Patel

DECEMBER 3, 2020

Thought Leadership. Exceptional email marketing agencies are always on top of email trends. Finally, know that email is part of your digital, and by extension, content marketing strategy. The 5 Top Email Marketing Agencies. #1 1 Neil Patel Digital – Best For Email Content.

Marketing 111

Marketing Outsourced Development Underperforming Technical Team Scale 111

SaaStr

JULY 18, 2019

First we only ran it with our basic and pro subscriptions, which are basically our lower risk individual subscriptions. Then when we saw that had some success, we then shifted it over to the team subscription level as well. We did one about leadership style based on the characters from Hamilton the musical.

Marketing 106

Marketing Payment Methods Payment Solutions Payments 106

ProfitWell

SEPTEMBER 25, 2019

There is no such thing as a perfect revenue model, but the popularity of some of the methods below suggests that many of them are well-tailored for the current state of the market. Subscription. The subscription model is the “vanilla” SaaS revenue model, not that there’s anything boring about a well-worked subscription plan.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Incredo

NOVEMBER 1, 2019

If you have decided to be more economical with your marketing as well, a viral message or an outstanding content marketing campaign can help you a great deal. This one is less common in the SaaS industry but in general is considered by subscription based service providers. Transactional. Residual commission.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Outseta

APRIL 14, 2020

As founders and leadership teams scramble to minimize the impact of the downturn on their businesses, I can assure you that most of their employees aren’t reaching out to them offering creative solutions to their problems. Instead, we take 1% of successfully processed payments so that we only make money when our customers make money.

Payment Methods 68

Payment Methods Payment Solutions SaaS Payments Payments 68

SmartKarrot

APRIL 13, 2020

SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Instead of buying and installing the infrastructure, customers can simply bear the subscription costs of the functionalities they use. Source: Byteant , December 2019. Salesforce.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

Sales Hacker

NOVEMBER 15, 2017

Annual Recurring Revenue (ARR) is the value of contracted, often subscription-based revenues normalized for one calendar year. It is called Annual Contract Value (ACV) when annualized and Average Purchase Value (APV) when the revenue derived is not subscription-based. Go-to-Market Strategy. Gatekeeper. General Manager.

Scale 99

Scale Payment Methods Sales Recruiting SaaS Payments 99

SaaStr

JUNE 4, 2019

Turn feedback from customers, both prospects, in other words future customers and current customers into attention getting lead generating content. This is something that I’ve had the opportunity to do in all of my different marketing roles. It’s really hard to get a differentiated message out.

Sales Recruiting 160

Sales Recruiting Scale Underperforming Technical Team Pricing 160

Sylvia Ng

FEBRUARY 17, 2016

JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Stay up-to-date with the latest changes and trends in digital marketing and UI/UX. Wear many hats.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Baremetrics

NOVEMBER 10, 2019

This is where you’d benefit from bringing in someone from your leadership team to keep things up-to-date. . If you have recurring contractors that act as an extension to your team, add those as well with a contractor status. Start by pulling in the AdWords spend into the AdWords tab of the Marketing Funnel.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

SmartKarrot

FEBRUARY 16, 2022

Ben Murray is a Certified Public Accountant whose passion for SaaS metrics, financial performance, subscription economy, forecasting, and SaaS operations drove him to kick start blogging on the same. He posts regularly on social media on SaaS vision, leadership, and product. Ben Murray. Neil Patel. Seth Godin. Steli Efti.

VP of Engineering 10

VP of Engineering Scale SaaS Venture Capital 10