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How to Detect if Your Startup Has a Faux Focus

Kellblog

A lot of today’s SMB companies will be mid-market tomorrow, so we want to catch them on the way up. CEO: Well, you know, you can’t really control who clicks on a Google ad, so we can get inbound from SMB, MM, and ENT. DK: (Thinking that maybe they’re higher quality and more aligned to strategy.)

Startup 104
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From SMB to Enterprise: A 2-Step Strategy to Boost Adoption & Growth

Sales Hacker

Enterprise sales is hard, which is why most businesses start as an SMB org and grow into an enterprise org. So let’s look at how to drive sales in a high-growth situation, so the transition from SMB to enterprise is smoother (and faster). 2 rules for transitioning from SMB to enterprise. That’s not hard to believe.

SMB 73
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Gong’s Linda Lin on customer success strategies for moving upmarket

Intercom, Inc.

We recently sat down with Linda to chat about how customer success matures as you move upmarket and which strategies can help you to better serve your customers going forward. You’re a big part of their tech stack, you’re a big part of their investment strategy, you’re a big part of their spend. What do I love?'”

Scale 177
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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.

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The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel (Pod 575)

SaaStr

In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. In light of this strain on B2C, Attentive has shifted its strategy to be more consultative toward customers and advise them on navigating through legal and ethical customer engagement tactics.

B2C 235
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A Deep Dive Into The Power Of AI, Going Multi-Product, And The 2023 Ecosystem: “What’s New” With G2 CEO Godard Abel

SaaStr

You can filter your search by industry, whether you’re SMB, mid-market, or Enterprise, etc. Every top-tier VC has a data strategy, and for private software companies to get private data, G2 is probably the best. Investors and consultants can query the data directly to say: How does Echosign compare to Docusign?

AI Search 210
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CRO Confidential: How to Sell in a Hyper-Competitive Space with Apollo CRO Leandra Fishman

SaaStr

It needed to be accessible and easy for end users, and for Apollo, that meant a hyperfocus on accessibility for SMBs. So Apollo users can be free forever at the SMB scale and still gain value from the platform. Apollo tries to be a trusted advisor with a consultative mindset.