Dear SaaStr: What Are The Most Common Mistakes First-Time Founders Make Building Enterprise Sales Teams?
SaaStr
JUNE 1, 2025
Skipping Founder-Led Sales : You cant outsource the early sales process. They need to deeply understand the product and be able to sell it in a consultative way. If you hire reps who cant handle rejection or dont know how to compete against other vendors, theyll struggle. Your team needs to be competitive, resilient, and hungry.
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