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What’s Really Working in Embedded Finance: Key Learnings from Adyen’s $100B+ Experience

SaaStr

The platforms that move first are seeing 70%+ revenue uplifts and dramatically improved retention. But the window for being early won’t last forever. Embedded finance isn’t just a feature – it’s becoming a core part of how the best SaaS companies monetize and retain customers.

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AI and Cybersecurity: How Rubrik’s Co-Founder Built a $1B+ ARR Platform While Joining the AI Revolution

SaaStr

Company Snapshot: Founded : January 2014 (11 years) Current ARR : $1.09B+ (Q1 FY2025) Growth Rate : 39% YoY ARR growth, 47% revenue growth NPS Score : 80 (exceptionally high for enterprise software) Net Revenue Retention : 133% (as of Jan 2024) Customers : 2,246 customers with $100K+ ARR contracts IPO : April 2024 on NYSE (RBRK) at $5.6B

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Dear SaaStr: What Should I Do in a Sales Audit?

SaaStr

Churn and Expansion : For existing customers, analyze churn rates, upsell/cross-sell performance, and NRR (Net Revenue Retention). Compliance and Documentation : Check that all deals are properly documented and compliant with company policies. Metrics like time spent in each stage and reasons for lost deals can provide clarity.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

in revenue. Then, in 2017, with around $50M in revenue, BILL added payment capabilities. With a trillion in payment volume coming through BILL in the last five years, managing the payment and compliance engine has required an ongoing effort of a sizable team. At BILL, logo retention is 86% in the first 90 days.

SMB
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The Early Days: How Deel Went From $1m to $100m ARR in Just 20 Months

SaaStr

👉 10 Things Deel Did to Get from $1M to $100M ARR in 20 Months Deel recently announced it had crossed $1 billion in ARR, joining the exclusive club of B2B companies that have reached true unicorn revenue status. ” The Discovery : Companies didn’t just need payments—they needed payments plus compliance.

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The Great IPO Awakening: What 2025’s Surprisingly Hot Market Means for B2B Companies

SaaStr

The market is once again rewarding recurring revenue models and predictable growth patterns. Focus on the fundamentals that make companies IPO-ready: predictable revenue growth, expanding margins, and clear path to profitability. Companies with real revenue, real growth, and real paths to profitability are getting rewarded.

B2B
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Not Another SaaStr Post: For B2B SaaS Teams Building Without the Hype

USIO

With embedded payments, your software becomes a revenue engine. You get: Card + ACH payments, Remotely Created Checks and more fully integrated Monthly revenue share (yes, recurring) A product that’s stickier and harder to leave PCI Level 1, SOC2, & HIPPA Compliance It’s like finding out your platform has a hidden superpower.