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SaaS Companies That Organized Online Summits/Events: Key Takeaways

Natalia Luneva

Video marketing has developed into event marketing and now encompasses a much broader scope of content formats. I interviewed 10 SaaS companies asking them: Why they use event marketing in their strategy; . What events they have organized; What the organizational process looks like; What results they have seen from their efforts.

Scale 105
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14 Best Customer Analytics Platforms in 2024

User Pilot

Kissmetrics is a product analytics tool primarily focusing on event analytics. Sprout Social is a product analytics platform designed specifically for social media channels. Userpilot is a product growth platform specializing in user journey analytics and product adoption. Starts at Silver’s $199/month.) Enterprise.

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SaaStr Podcast #400 with Splash CEO Ben Hindman and SaaStr CEO Jason Lemkin: “The Future of Digital Events”

SaaStr

400: In today’s SaaStr Insider episode SaaStr CEO and Founder Jason Lemkin catches up with Ben Hindman, Co-Founder & CEO at Splash to talk about the future of digital events. This interview was part of Splash’s Boom , a video series about the innovation explosion in events and the tech stack. That’s outgrow.co

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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

User Pilot

Some of them include product analytics , web analytics, mobile analytics, and social media analytics. Amplitude is the best product insights tool with AI-based event analytics. These tools specialize in collecting data from events like swipes, taps, and other mobile-specific actions. Social media analytics tools.

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Omnichannel Analytics Guide for SaaS Companies

User Pilot

In SaaS, this includes mostly online interactions , for example, on the website, in web and mobile apps, or via social media platforms. For example, apart from content marketing , you may also use paid ads, including PPC and display ads, and social media. ClickUp social media post. Userpilot heatmap.

SaaS 105
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How To Align Your Sales & Marketing Teams: Before, During & After Events

Sales Hacker

In this article, you’ll learn how to align your event sales strategy to your marketing team’s activities to maximize your event success. Never is that more true than when attending a professional sales conference , trade show or networking event. Sales & Marketing Alignment… BEFORE Events.

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Top 15 Digital Analytics Tools For SaaS Companies in 2024

User Pilot

Amplitude Analytics – the best digital analytics tool for event tracking. Sprout Social – the best social media management platform. Designed for individuals and small businesses, it tracks and reports website and mobile app traffic, user engagement events , and conversion data. Enterprise.