article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

article thumbnail

How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

Data as a service (DaaS) is becoming increasingly popular. New advancements in cloud computing technology have made remote, cloud-based data storage and management easier to use and more accessible. Businesses using DaaS platforms can see improvements in data collection, usage, and management. What Is Data as a Service (DaaS)?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Key Factors to Consider for App Creation in Business

How To Buy Saas

Perform thorough market research to gain insights into your target audience’s demographics, interests, and pain points. You can further use this data to optimize your app’s functionality, target marketing campaigns effectively, and drive user engagement.

article thumbnail

Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. We’re hiring world-class digital marketers around the globe. They often target multiple personas and market several different products at the same time.

article thumbnail

SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

User Pilot

Finally, accurate valuations are also important for regulatory compliance and taxation purposes. You can estimate it based on market research. Metrics for SaaS valuation: Total Addressable Market (TAM). To do so, leverage product analytics and back the quantitative data with qualitative customer feedback.

SaaS 102
article thumbnail

What is Customer Segmentation?

User Pilot

Then assess the needs of your chosen segment by conducting market research. For example, let’s say your customer analytics software highlighted that enterprise customers were consistently asking for more features guaranteeing security compliance. A good customer analytics tool helps a lot with this. By in-app behavior.

article thumbnail

Feb 21 – Customer Success Jobs

SmartKarrot

Use appropriate data and a data-driven strategy. knowledge of market research, consumer feedback, and user requirements. Very effective at handling uncertainty and change as business demands change, responding well to pressure, and displaying flexibility while guaranteeing compliance.