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The Keys to Making Market Research Actionable, Part II

Kellblog

In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., Research that arrives asynchronously gets read (if you’re lucky) and then forgotten. data culture, we need a new message.

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The Oft-Maligned Operating Partner and the Use of Tension Questions in Market Research

Kellblog

The latter should interest all marketers, but particularly those responsible for the periodic PR market studies [2] that many companies produce (e.g., Collibra’s Data Intelligence Index , Atomico’s State of European Tech , or Pigment’s Office of the CFO Report ). 3] I don’t know what else to call them.

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Navel Gazing, Market Research, and the Hypothesis File

Kellblog

We are literally drowning in funnel data, but when it comes to actually understanding what’s happening, we know almost nothing. reason codes for lost deals), the data is, in my experience, usually junk [6]. Complement that information with custom market research, run maybe 1-2x/year. It’s an odd situation.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. To adopt a data-driven approach, you’ll need to first understand your business goals.

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Importance of Marketing Research to an Organization

Backlinkfy

If you are a marketer and you don’t know market research, then you are missing out one of the most significant aspects in business. As a marketer, it is your accountability to research market for appropriate actions in the company. What is market research?

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Product Management Marketing: A Guide for Building Successful Products

User Pilot

Product marketing, on the other hand, promotes the product to the outside world. Marketers can help product teams with competitive analysis and market research so that the product achieves the product-market fit. That’s where product marketing managers can help.

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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

User Pilot

There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams. Userpilot can help you collect all the data you need to better understand your customers. Source: Experian. to categorize the target audience.