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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

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How to Use Data as a Service (DaaS) Tools in Your Marketing Analysis

Neil Patel

The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research. Here are a few ways you can use this data to improve your marketing tactics : Benchmarking Reports. Kantar Marketplace.

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8 Key Factors to Consider for App Creation in Business

How To Buy Saas

Perform thorough market research to gain insights into your target audience’s demographics, interests, and pain points. Adhering to privacy regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), is essential for maintaining legal compliance and safeguarding user privacy.

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Want to be a part of a team that stands apart?

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

User Pilot

Finally, accurate valuations are also important for regulatory compliance and taxation purposes. You can estimate it based on market research. Metrics for SaaS valuation: Total Addressable Market (TAM). Moreover, a valuation offers insights into the company’s financial health and is important for financial planning.

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What is Customer Segmentation?

User Pilot

Then assess the needs of your chosen segment by conducting market research. For example, let’s say your customer analytics software highlighted that enterprise customers were consistently asking for more features guaranteeing security compliance. A good customer analytics tool helps a lot with this.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development. Security/Compliance: Early-stage startups are likely not going to be SOC certified. Be aware that it might not check all the boxes from a compliance/security standpoint.