The Marketing & Growth Hacking Publication

FEBRUARY 21, 2019

Whether, you’re a web first company launching a new mobile product, or an app-led company looking to monetize your growth, you’ll want to fully map out your strategic strengths and weaknesses with a SWOT. In-app subscription forms can help you build targeted email, push-notification and SMS strategies highlighting your promotional offers.

Mobile 40

Mobile Marketing Growth Hacking Technical Review 40

Incredo

OCTOBER 2, 2019

This situation makes you to take better care of your growth strategy and always look for SaaS growth hacks that actually work. nd face-to-face communication. . SaaS companies fighting f?r ur share in the m?rk?t. ght product, success in the S??S nt relies on d?f?n?ng ur development ?tr?t?g? Encourage ?u?t?m?r?

Scale 131

Scale Scaling SaaS Business 131

FastSpring

JANUARY 27, 2022

Note: FastSpring offers advanced subscription management services that support free trials, monthly and annual paid plans, proration, discount management, and more. 7 growth hacks from the SaaS experts. How Castos upsells subscription tiers. Learn more here. How Dubb uses videos to increase trial conversions.

Merchant Services 111

Merchant Services Payment Services SaaS Payments Payment Solutions 111

Incredo

OCTOBER 23, 2019

Most investors like the predictability of cash flows that comes with a subscription model. They are looking for disruptive marketing campaigns and growth hacking tactics that can scale the business fast while keeping the CPA low. ” Hence, the cost per acquisition / CPA is high and this is not favoured by investors.

SaaS 154

SaaS Social Media Startup Scale 154

ProfitWell

SEPTEMBER 30, 2019

What is growth hacking? Growth hacking was coined by Sean Ellis to describe strategies that singularly and obsessively drive a company's growth. The idea of growth hacking is ambitious, if not vague. They are changes you make across your workflow that align your entire team to work toward growth.

Growth Hacking 40

Growth Hacking Customer Lifetime Value SaaS Business 40

Sylvia Ng

JULY 30, 2016

Still, coordination of tracking and insights communication is relatively easy due to the small group size. One key thing to map out is enumerated values; if 1 means Active and 2 means Canceled in terms of user subscription status, then make sure to log those! Communicate insights.

Scale 67

Scale Technical Review Scaling Startup 67

SmartKarrot

AUGUST 26, 2021

It has been the greatest B2B movement since the advent of the subscription business model. This book is a wonderful gift to enticing and keeping the customers with stellar online communication. Brands like Facebook, Twitter and Dropbox have relied on these strategies on growth hacking to reach people with the modest marketing budgets.

SaaS 10

SaaS Growth Hacking Scale Social Media 10

User Pilot

AUGUST 14, 2023

Therefore, leveraging growth marketing is crucial to stand out among your competitors. You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. Retention: Users keep making repeat purchases after their initial subscription payment.

Growth Marketing 92

Growth Marketing SaaS Payments Strategy Payment Methods 92

SaaStr

JUNE 10, 2021

Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey. Is it software? Is it delivery?

Outsourcing Services 143

Outsourcing Services Marketplace as a Service Outsourced Development Scale 143

FastSpring

JANUARY 8, 2019

Refers to the ability of a recurring billing solution to manage the process and communication surrounding expired payments, failed payments, and renewals. FastSpring’s platform features Dunning Management tools that help sellers send automatic notifications to buyers regarding recurring payment issues.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61

User Pilot

JANUARY 23, 2023

This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. How growth marketing differs from traditional marketing and growth hacking. Let’s begin. Userpilot in-app flow elements.

Growth Marketing 95

Growth Marketing Marketing Growth Hacking SaaS 95

Totango

JANUARY 22, 2019

Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. It requires you to use SaaS customer success best practices centered around mutual growth, a deep understanding of customer behavior, and constant monitoring of your customer’s journey.

Customer Success 72

Customer Success Customer Lifetime Value SaaS Growth Hacking 72

Incredo

NOVEMBER 1, 2019

Higher average selling prices bring higher expectations for these business relationships, such as signed contracts, premium service-level agreements, invoicing and the ability to speak to a staff member whenever problems arise. At this point, we can see that they must have huge differences in their communication skills and work methods.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Baremetrics

MARCH 23, 2020

Signs that you have a churn problem If you run a SaaS or subscription business, you’re in a constant battle to reduce churn as much as possible because it improves your monthly recurring revenue (MRR) and creates more sustainable growth. If a user churns, it usually happens within the first month of their subscription.

Churn 145

Churn Payment Methods Payment Solutions SaaS Payments 145

User Pilot

FEBRUARY 26, 2023

Customer engagement score (CES) : The customer engagement score looks at numerous factors like product usage, subscription renewals, support tickets, and feature adoption to provide a well-rounded estimate of how engaged your loyal customers are. Figuring out the right channel is also essential to contextual messaging.

Engagement 93

Engagement Technical Review Software Review Social Media 93

User Pilot

FEBRUARY 14, 2021

SaaS Growth Strategy #1: Product-Led Growth. As the Chief Sumo of Sumo Group, Noah Kagan , says, “ Identify marketing channels that are already working for you right now and look for ways to growth hack them to a whole new level. ”. Use in-app modals to drive sales or subscriptions. In-app marketing.

Strategy 91

Strategy SaaS Software Review Social Media 91

User Pilot

JULY 24, 2023

We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. SaaS marketing requires an effective retention strategy as the majority of a customer’s lifetime value is dependent on them renewing their subscription. What is SaaS marketing?

SaaS Payments 73

SaaS Payments Marketing Payment Solutions SaaS 73

User Pilot

DECEMBER 17, 2019

A lot of subscription-based businesses are struggling with their trial-to-paid conversions, user activation, and user adoption. If your average monthly subscription is around $25, that would mean that each month you will add around $500 in your monthly revenue. That’s a 10% trial-to-paid conversion rate.

Onboarding 70

Onboarding Growth Hacking Subscription Payment Features 70

Intercom, Inc.

MAY 10, 2018

I had gotten to know a lot of the folks within the YC community, including Drew. During that period of time he was working with Sean Ellis, who’s a close colleague of mine and coined the term “growth hacking.” Unlocking the best insights in growth. You can do paid referrals or paid ads.

Acquisition 224

Acquisition Marketplace as a Service Retention Startup 224

Sales Hacker

NOVEMBER 12, 2018

Sam Jacobs: So let’s focus on how you pitch, do they have to pay a subscription? RELATED: Why Growth Hacking Doesn’t Scale, And How To Plan For Growth Instead. Have a vision, communicate it and rally people around that vision. Why Slice Won’t Push New Technology. How does that work? Ilir Sela: Transparency.

Scale 63

Scale Scaling Venture Capital Interviewing 63

SmartKarrot

APRIL 24, 2020

Having essential communication skills to nurture the brand’s image amongst the client’s options makes it a witty task. Being excellent communicators, client success managers need to make the clients focus on what they need from the deal and how can they benefit, in the long run. Though, this might need some prior training.

Management 11

Management Technical Review Acquisition Customer Success 11

The Marketing & Growth Hacking Publication

FEBRUARY 5, 2019

and includes the kind of messaging you use to communicate with them. And some of these emails just want to make sure you’re taking full advantage of your existing subscriptions. Or are emails a more effective communication channel? times more likely to find value in personalized communication forms such as emails or newsletters.

Data 40

Data Business Growth Hacking Social Media 40