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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

They’re skeptical of salespeople, they value technical depth over flashy demos, and they can smell BS from a mile away. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. They hire proven enterprise sellers without technical backgrounds to lead technical sales.

Scale 262
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Clouded Judgement 6.6.25 - How to Spot ERR

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. who bought it, where the budget came from) Technical signals (e.g., Altimeter is an investment adviser registered with the U.S. Subscribe now Share Clouded Judgement Leave a comment Follow along to stay up to date!

Cloud 144
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RAG Explained: What Is Retrieval-Augmented Generation?

How To Buy Saas

In fact, Gartners 2024 AI report advises organizations that want to use generative AI on private data to prioritize RAG investments. Cost and Maintenance of Training Fine-tuning an LLM on new data or keeping it updated is not only expensive, its also technically challenging and requires time. RAG offers a more efficient alternative.

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The State of GTM Jobs: Customer Success

Sales Hacker

Director of Customer Success at Decisions), Marko Buric (Head of Cloud Customer Experience, Bay Area Enterprise at Google), Joanna Johnston (SVP Customer Success at Gong), and Erin Guagenti (VP of Customer Success at Productiv). For labor-intensive, highly technical products, the connection to revenue may be less direct. Post-sales?

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GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong

Sales Hacker

Look, look at the clouds from the mountaintop kind of, kind of thing? I know you advise, invest, you know, in a lot of, you know, startups. These were early years of just the cloud and SaaS. It can’t be the technical skills. I want to spend a lot of time, uh, talking about that, but. That is rare.

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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford

Sales Hacker

And if not, it was a small fraction of cloud and I was brought in to, to lead the, when I first joined it was to, uh, to lead the enterprise. Technically deep, deep, deep, but also business deep. Uh, so it’s, I advise any company that’s getting going. It was low end ERP and low end CRM on premise too. Um, and just.

Scale 63
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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)

Sales Hacker

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. From the on-premise and internet era to cloud computing and now ai, he shares our expectations. It’s like.