SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Growth Is Still Number One Growth is still the number one metric, but it’s not the only one. You do that by showing momentum.

Metrics 230

Metrics Marketing SaaS SMB 230

Intercom, Inc.

NOVEMBER 14, 2018

There are many parts to a high-performing sales organization – the right people, processes and strategy, to start. That’s not to say there’s no art to practicing sales. Much of what defines our most outstanding sales reps is their ability to deeply understand our prospects’ and customers’ business needs and speak directly to them.

Sales Hiring 188

Sales Hiring Metrics Revenue Sales 188

SaaStr

AUGUST 7, 2023

Learn about the most important SaaS metrics for founders in 2023 with the CEOs of the most metric-oriented company, monday.com, and the founder of SaaStr. For a quick recap on SaaS metrics: What is ARR in SaaS? So now we must be smarter about the most important SaaS metrics because they matter again. The takeaway?

Metrics 210

Metrics SaaS Sales Hiring Finance 210

SaaStr

SEPTEMBER 1, 2021

Really, what you tend to see when you keep a stretch VP too long in their current role is flat metrics. For example, a great Stretch VP of Sales might get you to from $50k to $500k a month in new bookings. Churn that stops decreasing. Churn should keep coming down, at least a bit, until it’s top quartile at least.

Sales Recruiting 249

Sales Recruiting Scale Sales Hiring Metrics 249

Practical Advice on SaaS marketing

AUGUST 1, 2018

Churn is bad for software-as-a-service (SaaS) companies. But knowing there’s a churn problem is one thing; fixing it is something else. To bring down churn, we need to understand what’s behind the numbers. Wrong customers Sometimes high churn happens when SaaS providers sell to the wrong customers.

Churn 122

Churn Metrics Compensation Software Review 122

SaaStr

MAY 23, 2023

So leading growth stage VC Iconiq has published its latest and very detailed Definitive Guide to Sales Compensation here. Corners were cut in the boom times of 2021, but we are back to sane sales models. Renewals, if they are done by sales, are paid out at about 40% of an initial commission. Everyone should have a read.

Scale 283

Scale Compensation Sales SMB 283

SaaStr

DECEMBER 4, 2023

With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. Lay out the sales process early on.

SaaS Payments 237

SaaS Payments Payment Services Payments Payment Features 237

User Pilot

FEBRUARY 26, 2024

Digital product metrics reveal how customers interact with your product. However, not all metrics are created equal. In this article, we hone in on the best metrics for product teams looking to drive product growth. We discuss 15 of the most important metrics and examine what to consider when choosing which metrics to track.

Metrics 84

Metrics Customer Lifetime Value Scale SaaS 84

SaaStr

APRIL 28, 2022

So don’t get me wrong — NRR is a Top 3 Metric for any SaaS company. Lazier than almost anyone in sales, even the ones that really only work 20 hours a week. And importantly — importantly — they don’t sweat churn too much if the NRR goal is still being met. And high NRR is a gift. Why is this?

Customer Success 229

Customer Success Metrics Scale Retention 229

Tom Tunguz

JUNE 18, 2019

Over the last decade or so, I’ve compiled a metrics sheet to summarise a SaaS business. Redpoint SaaS Metrics Template. The template is broken into six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. This section covers employee satisfaction, headcount, and recruiting metrics.

Metrics 209

Metrics Sales Recruiting Startup SaaS 209

ChurnZero

JUNE 9, 2023

Good sales teams typically get the budget, headcount and tools they desire because the function is tied to revenue. 8 metrics to position Customer Success as a profit center with finance While sentiment-based metrics like Net Promoter Score ® (NPS) and customer satisfaction are important, they don’t frame CS work from a financial perspective.

Finance 98

Finance Metrics Customer Success Headcount 98

Kellblog

OCTOBER 30, 2022

Unlike Meritech Public Comps , where you can see metrics for the best [1], public SaaS companies, this private company data is somewhat harder to come by (the only other source that springs to mind is RevOps Squared ) and, for most of us, it provides much more realistic comparables than Meritech [2]. blended, 1.8 new, and 0.6

Metrics 135

Metrics SaaS Benchmarks Churn 135

User Pilot

MAY 5, 2022

Churn analytics helps you detect your product friction points and understand why users stop using the tool. This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. A churn rate over 10 % indicates trouble. What is churn analytics?

Churn 95

Churn Retention Subscription Payment Features 95

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Churn rates evaluate the rate at which customers discontinue subscriptions or stop using a product or service.

Metrics 86

Metrics Customer Lifetime Value Benchmarks Churn 86

Chart Mogul

JUNE 1, 2023

So if you are keeping a close eye on your retention metrics this year, you’re not alone. Retention is one of the most important metrics when building a successful SaaS business. So if you are keeping a close eye on your retention metrics this year, you’re not alone. faster than their peers in 2022.

Retention 90

Retention Metrics Benchmarks SaaS 90

Neil Patel

MARCH 26, 2021

However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost per click (CPC). While those are important metrics, they tell only part of the story.

Churn 141

Churn Software Review Onboarding Interviewing 141

Tom Tunguz

MARCH 24, 2019

sales efficiency, meaning one dollar of sales and marketing spend results in $1.80 If we examine net dollar retention, the current value of last year’s cohort today net of churn and gross of expansion, we see Zoom is in the top decile at 140%. These metrics are the result of exceptional product market fit.

Metrics 277

Metrics Benchmarks Scale Acquisition 277

Baremetrics

SEPTEMBER 26, 2021

There might not be an industry more addicted to its metrics than SaaS, and there is good reason for it. But how many SaaS financial metrics are you really tracking? Most SaaS companies keep an eye on churn, but do you calculate both revenue churn and customer churn? What are metrics? Customer churn ii.

Metrics 95

Metrics SaaS Payments SaaS Customer Lifetime Value 95

SaaStr

NOVEMBER 14, 2023

Meghan Gill, SVP of Sales Ops and Sales Dev at MongoDB, shares different consumption-based compensation models that drive the right behaviors. They reoriented their sales team and de-incentivized reps from making deals upfront. It was creating friction in the sales cycle. This is MongoDB’s approach.

Compensation 166

Compensation Sales Azure AWS 166

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 72

Metrics Customer Lifetime Value SaaS Acquisition 72

User Pilot

MARCH 31, 2023

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business.

Metrics 87

Metrics Customer Lifetime Value Data Analysis Engagement 87

Cobloom

JUNE 1, 2021

Struggling to keep your SaaS company's churn rates down? Think that there's more you could be doing to approach the much revered negative churn? In this article I run through 5 of the most common sales & marketing mistakes we see SaaS companies making. Where upsells outpace lost customers). You've come to the right place.

Churn 92

Churn Customer Lifetime Value SaaS Marketing 92

FastSpring

APRIL 26, 2022

In the language of SaaS, I churned. And the experience got me thinking: Was immediate removal of paid features the best chance to keep me from churning? When did I officially count as “churned”? Did they count me as churned on the day I canceled? In part one, we cover benchmarks and common churn formulas.

Benchmarks 123

Benchmarks Churn Payments SaaS Payments 123

Kellblog

OCTOBER 13, 2022

And what’s the impact on your other SaaS metrics? What’s your churn rate? What if a customer fluctuates across months: do I count churn each month they shrink and expansion each month they expand? What’s your CAC ratio if I don’t know what your ARR is because I don’t know what the recurring means?

Metrics 131

Metrics SaaS Payments SaaS Payment Features 131

Chaotic Flow

JANUARY 15, 2013

Since publishing the original SaaS metics blog series and subsequent SaaS Metrics Guide to SaaS Financial Performance , I’ve received numerous inquiries on various details and hidden gotchas in SaaS metrics implementation. SaaS Metrics FAQ #4 | What is MRR Churn? SaaS MRR Churn Rate. =. ?MRR t x MRR total.

Churn 142

Churn Metrics SaaS B2C 142

Baremetrics

MAY 18, 2021

The Baremetrics customer segmentation tool helps you divide your customers by any metric you choose. But what are the top customer segmentation metrics? All the data your startup needs Get deep insights into your company's MRR, churn and other vital metrics for your SaaS business. What are Customer Segmentation Metrics?

Metrics 99

Metrics Customer Lifetime Value Social Media Churn 99

Chart Mogul

JULY 6, 2023

Churn, SaaS companies should avoid it like the plague. But is the term churn always bad? Say hello to negative churn, churn’s much more friendly sister metric. You won’t avoid negative churn, in fact, you should do everything in your power to achieve it. But is the term churn always bad?

Benchmarks 52

Benchmarks Churn SaaS Customer Lifetime Value 52

Intercom, Inc.

DECEMBER 8, 2020

This is where metrics can be invaluable, giving clarity on performance, and circumventing potential issues. But with so much data to consider, how can you define the help desk metrics that matter for your team? What are help desk metrics? Help desk metrics vs. KPIs. Ticket volume or total conversations.

Customer Support 211

Customer Support Metrics Technical Review Scale 211

Baremetrics

NOVEMBER 2, 2021

To get the most out of the time and money invested into their apps, Shopify App Developers need to track the core metrics of their industry. What is a business metric? Why you need to track business metrics for Shopify App Developers 10 business metrics for Shopify App Developers 1. What is a business metric?

Payment Solutions 98

Payment Solutions Outsourced Development Underperforming Technical Team Metrics 98

ChurnZero

FEBRUARY 14, 2023

Some Customer Success metrics are considered standard but there’s often more than meets the eye. Sales and marketing professionals that geek out on metrics can find themselves in deep philosophical debates about the best numbers to track. There is often more than one way to calculate a given Customer Success metric; Gaming.

Customer Success 94

Customer Success Metrics Software Review Customer Lifetime Value 94

InsightSquared

MAY 7, 2019

Sales is the Growth Engine. Sales is the engine driving SaaS company value. Top and bottom line performance are totally dependent on the sales organization and its performance. And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Typical SaaS Sales Metrics.

Scale 102

Scale Sales Hiring Metrics Sales 102

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics? How do they differ?

Metrics 93

Metrics Customer Lifetime Value Retention Onboarding 93

Subscription Flow

DECEMBER 5, 2023

Maximizing recurring revenue, increasing sales, retaining customers , and achieving all such business targets is the dream of every subscription business retailer. There are certain subscription billing performance metrics that if you track will help you a lot in achieving certain specific business targets. Haven’t you found out yet?

Payment Features 52

Payment Features Subscription Metrics Revenue 52

Kellblog

FEBRUARY 18, 2020

Retailers drive growth in two ways: They open new stores They increase sales at existing stores. Opening new stores is great, but it’s an expensive way to drive new sales and requires a lot of up-front investment. It’s for this reason that retailers routinely publish same-store sales in their financial results.

Sales Hiring 94

Sales Hiring Enterprise Metrics Sales 94

Subscription Flow

DECEMBER 1, 2023

Gross profit margins, customer acquisition expenses, manufacturing costs, and revenue growth are examples of metrics that may be used in a traditional business model that involves a one-time sale or a perpetual license. The following are the key metrics for subscription business that you need to be on the lookout for in 2023-24: 1.

Subscription 59

Subscription Payment Features Metrics Business 59

Tom Tunguz

MARCH 18, 2019

Let’s first look at one of the key SaaS metrics: the dollar attention. This is the value of a cohort a year later inclusive of churn and expansion. Next, let’s compare the sales efficiency. Sales efficiency is a measure of the marginal gross profit generated by a dollar invested in sales and marketing.

Metrics 194

Metrics Benchmarks Software Review Engineering 194

Chart Mogul

SEPTEMBER 18, 2018

Welcome to our third installment of SaaS Metrics Refresher. Today we're tackling a big one: Churn. If we look back to our MRR Movements chart from the previous lesson, you’ll see that there are two ways in which your SaaS revenue can shrink: either through customer downgrades (contraction) or churn: Churn definitions.

Churn 45

Churn Metrics SaaS Scale 45