Churn cloud efficiency Metrics Sales 
SaaStr
JULY 5, 2023
But those accounts grow dramatically over time, and don’t really churn. High NRR is magical, but NRR as a metric isn’t a GAAP metric. But it leans in big with a sales-driven motion of big customers as their accounts scale. #7. Efficiency is a complicated metric. New Customer Count Up 24%.
SaaStr
JULY 24, 2023
Folks pulled usage down as much as they could to save money, although logo churn remained low. Are we near or past the lows in SaaS and Cloud buying patterns? High NRR is magical, but NRR as a metric isn’t a GAAP metric. Some people want to move to a PLG model because they think it’s cheaper than Enterprise sales.
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