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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Using Data to Run Your Sales Development Team

InsightSquared

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement.

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How Job Hopping Is Hurting Your Sales Team

Sales Hacker

By now, most business leaders have had some kind of run-in with the effects of the Great Resignation. As the president of Sales Xceleration, a firm specializing in assessing and implementing sales strategy , sales processes, and sales execution to drive growth, I’ve seen how job hopping can affect otherwise stable sales teams.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. Most support teams have seen an influx of support queries since COVID-19 hit – and those issues are more complex than ever. Challenge #1: Limited team bandwidth, resources, and budget.

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How to Build Out Your SDR Function in 2024 with Sam Blond, Partner at Founders Fund and Host of SaaStr CRO Confidential

SaaStr

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. First, they had six AEs before they started hiring any SDRs.

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

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AI & CS: Innovate or stagnate

Totango

Economic pressures are compelling companies to rethink their strategies, with a heightened focus on both acquiring new business and nurturing existing customer relationships to drive revenue growth. This juncture is a serendipitous moment for AI to take a prominent role in how businesses drive growth and accelerate impact for customers.